Meet Zealy, a French startup that you could be already know beneath the identify Crew3. Zealy helps web3 (and web2) firms interact with their communities by giving them duties that they will obtain in change for varied rewards.

The corporate simply modified its identify to Zealy, which signifies a bigger focus past web3 firms. Final 12 months, the startup raised $3.5 million in a funding spherical led by Redalpine. Different traders included Join Ventures, Aglaé Ventures, Kima Ventures, Purple, STATION F, Founders Future, Pareto Holdings and a number of other enterprise angels from The Sandbox, POAP, DFNS, Starton and Pianity.

“Zealy is an motion layer on prime of each software,” co-founder and CEO Mathis Grosjean advised me. Firms use Zealy together with a Discord server, a subreddit or any form of group residence to create gamified duties for essentially the most enthusiastic group members. Duties embody creating user-generated content material, boosting one thing on social networks or coding an internet web page.

They relay these duties to their group in order that they will full them earlier than, throughout or after a product launch for example. Firms can use it for a brand new NFT drop, a bodily occasion or a significant product launch.

The explanation why a product like Zealy exists is that many firms are already implementing gamified duties for his or her communities. However they use merchandise like Google Types and relay these duties in a Discord channel. It’s a guide course of, and Zealy desires to automate these use circumstances.

“We assist firms onboard, educate, entertain and develop their communities with out spending an excessive amount of cash, and in a scalable method,” Grosjean mentioned. Fredrika Lindh and Alexis Aftalion are the 2 different co-founders of the corporate.

However why would customers wish to full these duties? Zealy prospects can grant rewards for sure duties. As an example, customers might get a particular standing on a Discord server, get digital property, merch and extra.

If these competitions work properly, group members would possibly wish to full as many duties as doable to climb the leaderboards. Firms utilizing Zealy may even leverage this knowledge to establish essentially the most engaged customers of their communities.

Purchasers can create group sprints with a leaderboard that resets after just a few weeks. In some ways, Zealy works so much like online game achievements and on-line ladder rating programs.

Relating to bringing new customers to the platform, Zealy shoppers largely convey their very own communities to the service. That’s why the startup already has fairly just a few customers — its 700,000 month-to-month lively customers have accomplished 100 million duties to date.

Whereas Zealy initially targeted on web3 initiatives, the startup realized that extra conventional firms might use a group device like Zealy to enhance their group technique. As an example, Renault and PMU have been utilizing the service. General, 2,000 firms have tried the platform.

“Within the present market, each firm on the planet will doubtlessly attempt to develop into a community-led firm,” Grosjean mentioned. And the Zealy workforce hopes that their startup has a shot at changing into the working system for community-led firms.