Video Content Marketing Trends & Tips
In the previous few years we’ve seen an enormous improve in video content material popping up on-line, and there’s no signal of it slowing down.
From creating webinars to placing brief clips in emails, a video advertising and marketing technique is a should if you’d like to actually have interaction along with your viewers so as to enhance model consciousness and enhance leads and gross sales.
According to Wyzowl, an organization that creates animated explainer footage, 83% of entrepreneurs say video helps them with lead technology, and 87% say it has elevated visitors to their web site.
Some different advantages embrace:
- It’s good for web optimization. If your stuff is compelling sufficient to entice views and shares, your Google search rating can enhance.
- It’s a timesaver. It doesn’t take lengthy to create brief but partaking clips as compared to writing an article or weblog.
- It’s inexpensive. It might be more cost effective to create a brief clip vs. producing an advert or a weblog.
- It will get consideration. People could scroll by written phrases, however most will no less than give a look to fascinating footage.
As we head into 2020, listed here are three video content material advertising and marketing traits you may count on to see going ahead.
Just when everybody appeared to get the memo that horizontal filming is greatest, vertical movies come alongside! This is as a result of customers watch quite a bit of issues on smartphones.
Instagram and Snapchat have been the first to make the most of vertical movies in Stories, and Instagram Television (IGTV) was subsequent.
Here’s how Netflix used vertical digital advertising and marketing movies to showcase previews.
This refers to something that’s recorded and broadcast in actual time. People like to really feel like they’re being spoken to straight and authentically, and reside streaming can also be a low-cost manner to produce collateral.
We’ve seen increasingly more social platforms implement this performance, together with Instagram Live, Facebook Live, Twitter Live and LinkedIn for a choose few.
So far, it appears to be largely clothes retailers who’re leveraging this tactic.
How it really works: Users can click on on a bit of the display (say, a skirt on a mannequin) and be directed to the hyperlink to purchase the merchandise.
A current survey by Brightcove revealed that 23% of customers total and 30% of Millennials need hyperlinks that permit them straight buy a product.
Now that you simply’ve bought an concept of what’s going to be well-liked in 2020, listed here are some methods to incorporate partaking footage into your campaigns this yr.
Use your touchdown pages.
A survey by advertising and marketing know-how firm eyeview confirmed that video on touchdown pages can improve conversions by 86%. It’s an effective way to improve search rankings, as Google’s algorithms are more and more prioritizing web sites with this sort of content material.
Other benefits: It can lead to extra social shares, construct belief and consciousness and scale back bounce fee.
Shopify created an inspirational model montage that lives on their homepage. It explains what they do, highlights completely different clients and broadcasts they now help a million companies.
Blogs and articles.
Did you understand weblog posts might be simply as precious as a touchdown web page? Think about filming your submit as an alternative of writing it (or do each), and also you’ve simply elevated the odds of that data reaching extra guests.
Moz.com, which is taken into account an web optimization authority, discovered that exhibiting a clip with weblog photographs and textual content elevated attain by 3X.
Here’s how one of our shoppers, Financial Recovery Institute, makes use of it in a weblog to inform a narrative.
Emails and newsletters.
The digital advertising and marketing movies you create will rely on your goals and targets. For instance, are you saying a brand new product, an occasion, or a course you need folks to join?
You might additionally use e mail to give folks a sneak peek of longer footage on your web site. Once you’ve determined what you’re selling, you may start capturing.
Something to be aware: There are over 30 main e mail shoppers, together with Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them don’t help the necessities for utilizing clips in emails.
Several of the well-liked e mail e-newsletter providers like Constant Contact, aWeber and MailChimp make it easy to share what you movie by utilizing a display seize and linking the picture to the authentic content material.
That manner, a person can simply click on on the picture in the e mail and be directed to your clip. Want to be taught extra? Check out eVision Media’s beneficial e mail e-newsletter suppliers.
Social media platforms.
A strong social media technique is crucial, and also you solely want to look at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how large a task video performs for firms.
Some codecs you might shoot for social media embrace:
- How-to guides
- Behind-the-scenes glimpses
- Unboxings (you probably have a bodily product)
It’s essential to keep in mind that every social media platform has guidelines round how lengthy your digital advertising and marketing movies might be. Here’s a fast reference information:
- Facebook permits you up to 240 minutes (although you in all probability wouldn’t need to use all that point),
- Twitter supplies 2 minutes and 20 seconds.
- Instagram provides you one minute if shared as a submit, 15 seconds as a narrative and up to 1 hour as a reside or IGTV video.
- LinkedIn has a 10-minute restrict.
- Snapchat permits 10 seconds.
Make positive your movies are optimized for every social media platform. Viewers on Instagram count on various things than these on Twitter, for instance.
We can’t probably cowl each platform or video content material advertising and marketing technique on the market, however I hope this has given you some concepts on how to use this precious instrument in 2020.
Remember: No matter what you’re creating or promoting, it’s all about storytelling. It’s time to inform the most genuine and compelling tales you may about your services or products!
And in case your group wants assist with social media advertising and marketing, it’s greatest to discover a certified service supplier who understands the particular nuances of the completely different social channels and what works greatest on every.
Originally revealed right here.