Having been within the enterprise of explainer movies for over 9 years, we’ve skilled the evolution of the business and have seen many animation types come and go.
One sort of video you could have come throughout over time is the whiteboard video. They grew to become in style in 2007 when UPS did a collection of commercials utilizing this model.
But since then, they’ve been overused and are outdated in lots of respects.
They are nonetheless helpful for making an extended speak extra visually compelling or in case you want an inexpensive strategy to produce a set of help movies, however they may fall quick if meant to operate as a prime of the funnel explainer video about who your organization is and the way it’s completely different.
A simpler strategy is producing customized-made movement graphic movies. That’s the form of work you’ll see in our portfolio, and it’s the sort we advocate. A whiteboard model video actually isn’t going to be a well timed or efficient use of your advertising and marketing finances in 2020 and past.
An explainer video needs to be extra dimensionalized and visually compelling versus one thing that appears like a flat presentation on a whiteboard. In different phrases, with a purpose to actually captivate your viewers, your story and course of ought to actually “come alive.”
Let’s take a better have a look at why movement graphic animation is greatest for explainer movies and the alternative ways whiteboard movies fall quick for this function.
Motion Graphic Animation is a Modern Approach to Video That Helps You Stand Out
Your message is the guts of your online business, and it must shine by in a manner that’s compelling in your viewers. It must seize consideration and promote motion. But in case your video seems like many different movies which have come earlier than, it received’t produce the outcomes you need.
By going by the method of making an explainer video, you acquire readability in your message. You received’t discover that readability by merely making a whiteboard video. The mixture of this newfound readability with inexpensive and partaking animation is why we imagine our course of is so efficient.
With movement graphic animation, you will have limitless choices for how one can inform your story.
The animation is subtle and aligned along with your messaging—however not too cartoony—as a result of your model is premium, and your video ought to symbolize that. It creates a way of dimension that brings your story to life, in distinction with whiteboard movies which can be flat (and frankly, ugly).
Motion graphic movies will also be designed for particular channels and your meant use. They convey collectively an ideal steadiness of value and flexibility that doesn’t restrict you to a bodily product or atmosphere, as is the case with reside-motion video. Furthermore, you don’t have the overhead of constructing units, hiring actors, scouting places, or spending hundreds of dollars to reshoot if modifications should be made.
Here is an instance of a movement graphic video.
Motion Graphic Animation Looks Professional and Builds Trust
People belief you a lot extra if in case you have knowledgeable-wanting video in your web page. It says “I’m investing in my brand, we’re a legitimate company, and you can have confidence in buying from us.”
Whiteboard movies make you look low cost and give off the impression that you simply don’t care about your model, or that you simply don’t have pointers on tips on how to place your self.
You have to appear to be the legit firm you’re. We’ve had shoppers inform us their purpose for getting a very good wanting, up-to-date video is as a result of “we’re a $5 million company and we need to look like a $20 million company.” It instantly positions you at a better stage available in the market.
Motion Graphic Animation Gives You the Ability to Update Your Video in a Useful Way
All traits come and go and there are facets of your video that will should be refreshed. Animation permits the pliability to replace your message, positioning, coloration palette, logos, voiceovers, music, or the rest that is likely to be a part of a rebrand.
For probably the most half although, updates aren’t normally crucial since our course of is so efficient at highlighting your organization’s message the primary time round. We have shoppers from 7 years in the past nonetheless crushing their conversion charges with the identical video. They’ve examined their web site with and with out video and the outcomes are clearly higher with the video in place.
An explainer video exists that will help you, your staff, and your prospects acquire readability about your message and the distinctive options you provide, and going by the explainer video manufacturing course of is the important thing to reaching all this.
Simply making a low-finances whiteboard video received’t convey you this stage of readability and it additionally received’t assist your organization stand out. By having a video that makes use of movement graphic animation, you’ll look skilled and state-of-the-artwork whereas getting your message throughout in a visually compelling manner.
Interested in studying extra?
We would love to speak about your wants and present you some highly effective movement graphic movies we’ve created that may go well with your online business.
Get in contact!