Why Video Has a Key Role to Play in the Future of Work


June 19, 2020·6 min learn

To put together for the altering world of work, firms will want to make investments in the tech, instruments, and coaching that their workforce wants to talk and collaborate successfully.

Video calling has been one thing straight out of sci-fi for many years, with video screens featured prominently in all the things from Star Trek to the Jetsons.

Recorded movies haven’t actually had the similar Hollywood therapy, however they’re primed to revolutionize how we truly work.

Whether you’re video conferencing together with your crew or taking pictures fast one-to-one asynchronous movies back-and-forth to present updates and share ideas, one factor is abundantly clear: Video has a essential function to play in the future of work.

Discussions round the future of work typically lean in direction of the issues that also really feel the most sci-fi—automation, synthetic intelligence, robots—and whereas these issues have gotten more and more prevalent, they’re nonetheless a little methods off from being actuality.

Video, on the different hand, is what our fast future of work undoubtedly seems to be like.

  1. Contents
  2. 1.What the Future of Work Looks Like
  3. 1.1More People Will Work Remotely
  4. 1.2More Companies Will Go ‘Digital By Default’
  5. 1.threeThere’ll Be Greater Geographic Distribution of Employees
  6. 1.fourHealth and Safety Measures Will Change How Offices Operate
  7. 1.5Organizations and Employees Will Prioritize Security and Privacy
  8. 2.The State of Video in Remote Work [Infographic]
  9. three.6 Reasons Why Recorded Video Has a Crucial Role to Play in the Future of Work
  10. three.1 It’s Engaging
  11. three.2 It’s Timely
  12. three.three It’s Efficient
  13. three.four It’s Clear
  14. three.5 It’s Personal
  15. three.6 It’s Secure

What the Future of Work Looks Like

As companies more and more go digital and pandemic-era restrictions pressure innovation and adaptation, the approach we work is in a near-constant state of flux.

What will occur subsequent isn’t set in stone, however there are a few seemingly prospects that many consultants agree on.

More People Will Work Remotely

Remote work has been rising steadily. It’s truly quadrupled in the final 10 years, in accordance to analysis from GetApp.

And it simply retains rising.

In truth, 42% of distant staff plan to work remotely extra ceaselessly in the subsequent 5 years, in accordance to Owl Labs’ State of Remote Work 2019.

Not solely is distant work prevalent, it’s additionally fairly well-liked.

Americans who work remotely are 57% extra seemingly to be happy with their job than these working from company workplaces or elsewhere, in accordance to a examine from Amerisleep.

Remote staff cite versatile schedules, the capability to work from wherever, and never having a commute as some of the prime advantages.

So it’s not stunning that 98% of individuals mentioned they’d like to work remotely at the least some of the time for the relaxation of their profession in Buffer’s 2020 State of Remote Work report.

Buffer's 2020 State of Remote Work report gives a glimpse into the future of work

Chart through Buffer’s 2020 State of Remote Work report.

That regular progress exploded with the onset of the COVID-19 pandemic, when a large portion of the inhabitants all of a sudden shifted to working from house to adjust to bodily and social distancing suggestions.

Even when the pandemic ends, many individuals will seemingly proceed to work remotely, both full-time or part-time.

That means firms will want to make investments in the instruments, programs, and coaching to empower a distant workforce.

More Companies Will Go ‘Digital By Default’

On May 21, 2020, Shopify CEO Tobias Lutke introduced the firm can be shifting to a “digital by default” framework.

That means the majority of the group’s 5,000-plus staff will work remotely. Existing workplace areas will likely be rethought and reworked into recruiting hubs.

This adopted on the heels of bulletins from tech firms like Twitter and Square that mentioned they’d enable some staff to make money working from home completely, even after pandemic restrictions are lifted.

As the international state of affairs evolves and the pandemic forces everlasting modifications, it’s seemingly that different organizations will comply with go well with.

There’ll Be Greater Geographic Distribution of Employees

With extra distant staff and digital by default organizations, staff received’t be practically as tied to a sure place for his or her livelihood.

No longer restricted to their fast space, firms may have a wider expertise pool to draw from. And present staff might think about relocating (particularly these dwelling in prohibitively costly city areas).

These shifts might outcome in larger geographic distribution of staff.

With extra staff working in totally different time zones, many organizations will seemingly transfer from the typical 9-to-5 “office hours” to “core hours” so staff can take pleasure in some workday overlap with their colleagues. Others might go totally asynchronous with extremely versatile work hours.

This will push organizations to search out environment friendly and efficient asynchronous communication choices, similar to cloud collaboration (suppose G Suite), chat platforms (suppose Slack), asynchronous recorded video (suppose Vidyard), and all-in-one collaboration instruments (suppose Basecamp).

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Health and Safety Measures Will Change How Offices Operate

Spaced out desks. Changes to facilities. On-the-job medical testing. There are a lot of potential modifications to decrease danger of an infection or contamination that would turn into everlasting fixtures in workplace tradition.

With these shifts, the approach workplaces look and function will change.

This might imply changes to assembly rooms, desk layouts, widespread areas, and extra that might influence how coworkers talk and collaborate, pushing them to discover new methods of getting work finished and new tech options to allow them.

Organizations and Employees Will Prioritize Security and Privacy

With extra communication and collaboration occurring digitally, organizations and staff alike will place a larger emphasis on safety and privateness.

Synchronous video calling platforms like Zoom have already made updates based mostly on shopper demand.

Moving ahead, the expectation will likely be that tech options are safe.

But that isn’t all. There are tons of different potential modifications that would have a large influence on the future of work.

The State of Video in Remote Work [Infographic]

The future of work is already properly on its approach, particularly with shifts necessitated by the COVID-19 pandemic.

We partnered with Demand Metric to take a have a look at how organizations are utilizing video—each synchronous and asynchronous—throughout the pandemic.

This infographic shares some of our findings.

Vidyard partnered with Demand Metric to examine the State of Video in Remote Work, which provides a look at the future of work

Download a PDF model of the infographic.

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6 Reasons Why Recorded Video Has a Crucial Role to Play in the Future of Work

Wondering how know-how will change the future of work? In quick, it’ll allow organizations to proceed to be efficient by way of many of the different shifts they’re seemingly to expertise.

To put together for the altering world of work, firms will want to make investments in the tech, instruments, and coaching that their workforce wants to talk and collaborate successfully.

No one instrument or piece of software program will remedy for all wants, so it’s essential that organizations create a tech stack that can allow leaders and particular person contributors to join how and once they want to.

A tech stack constructed for the future of work ought to embody a cloud-based collaboration instrument, a chat platform or social networking resolution, an electronic mail consumer, synchronous video conferencing software program, and a instrument for simply recording and sharing asynchronous video.

(Pro tip: Balancing video-based communications between synchronous and asynchronous instruments will assist with points like Zoom fatigue.)

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What makes recorded, asynchronous video such a good match for the future of work? There are a few traits it possesses that make it an optimum tech resolution for a selection of wants.

1. It’s Engaging

Video is the format individuals crave, so it’s no shock that it’s in every single place, from social networks to web sites to colleges.

It’s well-liked in private communication, B2C promoting, and B2B communications (throughout advertising and marketing, gross sales, inside communications, and extra).

There’s a cause individuals love video: It’s an extremely participating format.

Using it to talk inside and out of doors your group simply is smart.

2. It’s Timely

Recorded video is well timed with out demanding fast consideration and a particular time-bound chunk of your colleagues’ day.

Rather than attempting to find a gap in everybody’s calendars (a process made all the more durable when your crew lives and works throughout a number of time zones), you possibly can merely document a video when you might have time and ship it over.

three. It’s Efficient

Video is quick and simple to make. And it’s quick and simple to eat.

Whether you’re recording a video or watching one a colleague shared, you are able to do it when it really works for you.

Not solely is video tremendous versatile, it’s additionally a large time saver—particularly if you happen to use velocity controls to watch at a quicker playback (like 1.5x).

Video additionally saves you a ton of typing. It’s nearly all the time faster to document a quick video than to share the similar data through text-based electronic mail.

four. It’s Clear

Video allows you to shortly and simply ship your message in your individual phrases, with out having to sort all of it out.

It additionally allows you to present vital non-verbal communication cues (like physique language and tone) which might be absent from text-based comms. Depending in your message, you possibly can even share your display to present visuals. Both allow you to make sure you’re understood by offering the most context doable.

But video isn’t simply a great way for you to clarify what you imply.

It’s additionally a wonderful means to share your message and make it stick—viewers truly retain 95% of a message once they watch it in a video (versus 10% in the event that they learn it as textual content).

5. It’s Personal

Recorded video is one of the few digital communications choices that lets viewers see your face and listen to your voice (video calls are, of course, one other one).

This makes you and your message extra human. Being ready to ship your message with persona helps foster connections with colleagues, prospects, and prospects.

6. It’s Secure

Video platforms designed for enterprise sometimes supply video safety choices that make it simple for you to guarantee your video is just seen by the proper individuals.

Choose from options like password safety, IP whitelisting, or single sign-on (SSO).

This is very vital for groups utilizing video for inside communications, as movies might comprise delicate or confidential data.

Video is undoubtedly a essential element of distant work—a large half of what we anticipate the future of work to appear like.

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Kendall Walters

Kendall Walters

Kendall is the Content Marketing Manager at Vidyard. A popular culture geek and bibliophile, she’s a strolling encyclopedia full of (largely ineffective) trivia. When not producing the variety of content material you *truly* need to learn, she might be discovered studying brush pen lettering and swing dancing.



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