You is likely to be interested in explainer movies or you could have seen your rivals use them.
You may marvel: “Are we ready for it?” “When is the best time to invest in an explainer video?”
But the true query you ought to be asking is “Does every member of our team, across all departments, in-house and out, have a crystal clear understanding of what our business does?”
Most would hesitate to provide a 100% sure to this query as a result of, with so many shifting components in a enterprise, it’s exhausting to tie collectively the interior voice of your model. And when this inner voice isn’t cohesive, that confusion will get handed on to your prospects.
The want for an explainer video isn’t skilled at one particular second or stage in your corporation, however within the fogginess of how your crew and prospects perceive what you do. If there’s anybody in your corporation that doesn’t perceive your true worth, then how are you going to count on your prospects to?
That reality of the matter is there’s no very best time aside from NOW to spend money on an explainer video. Just like beginning a eating regimen, right this moment is one of the best day – you’ll be able to all the time profit from telling your story higher.
You could have thought-about getting an explainer video for an upcoming rebrand, product launch, or different advertising and gross sales efforts. And these are all nice issues that video will assist help. But you don’t have to attend till this stuff come as much as get clear in your message.
The sooner you get clear on the message, the earlier you’ll be able to maximize all these different efforts.
Let’s take a deeper take a look at why NOW is one of the best time to get clear in your message by creating an explainer video and the way this readability helps the opposite advertising and gross sales efforts of your corporation.
The Clear Message Found in Explainer Videos Reduces Friction within the Buying Process
To transfer a buyer by the customer journey, they first want to know what you do. When there may be confusion, particularly on the prime of your funnel, it creates pointless friction within the shopping for course of.
To keep away from this friction, you want a easy and efficient story (within the type of video) on the prime of your funnel. Not solely does this elevated understanding make your preliminary touchpoint extremely partaking, however it additionally results in higher conversion charges down-funnel.
This clear message may even help gross sales efforts by constructing momentum early on within the purchaser journey and pace up the general gross sales cycle. Furthermore, prospects are more likely to take speedy motion as a result of an explainer video builds belief and confidence in your corporation.
In reality, in keeping with MultiVisionDigital, 64% of customers usually tend to purchase a product on-line after watching an on-line video about your organization.
Explainer Videos Automate and Simplify your Story
If there’s a disconnect between how the completely different departments in your corporation speak about your merchandise, it’s possible that your prospects may have combined emotions about your corporation. That’s why it’s so vital to align all these voices into one cohesive story by an explainer video.
With a concise and common narrative, your story can cross product strains and enchantment to your entire buyer industries. Your completely different departments additionally don’t must suppose so exhausting about the right way to talk with prospects as a result of your explainer video turns into your constant supply mechanism for your story. Just suppose how efficient your crew could be once they ship an ideal pitch each time they convey with a buyer.
On prime of getting more practical buyer relations, simplifying your story helps reconnect the imaginative and prescient of your model along with your workers and different distributors which may work with your corporation. From an worker perspective, an explainer video helps to construct up your model really feel and will get them enthusiastic about your corporation. In the case of distant employees, this video will help them really feel extra related to the tradition and mission of your corporation. Additionally, for outdoors distributors, video helps them to symbolize your corporation in a manner that’s constant and on model.
Explainer Videos Cater to the Way People Consume Content
With video changing conventional promoting and customers having shorter consideration spans, individuals need to get to know and like your corporation in a shorter period of time. They have come to count on video and an explainer video builds belief and introduces your product in a manner that’s simple to eat.
If your corporation is considering of present process an enormous change similar to a rebrand or coming into a brand new market, you want to have the ability to join along with your viewers by offering data in a format they want and are most probably to eat.
Clarity is crucial when speaking any of those large adjustments:
- New web site
- New positioning
- Product launch
- Upcoming occasion
Video is one of the best instrument to help these adjustments and likewise makes the next efforts extra profitable:
- Educating prospects
- Increasing consciousness
- Helping prospects perceive
- Lead technology
- Inspiring motion
- Differentiating from competitors
Explainer Videos are Effective for Businesses of All Sizes
It can be fairly the problem to discover a enterprise case that wouldn’t profit from using an explainer video. From startups to giant companies, all companies can reap the rewards of telling a extra compelling story by video.
The wonderful thing about working with a vendor to create your explainer video is that they will alter the strategy to the video primarily based on the scale, complexity, and desires of your corporation. If you’re a pre-income startup and need to look extra skilled earlier than going to market, there’s an strategy for that. Or in the event you’re an established firm trying to degree up amongst rivals, video is an effective way to drag forward.
If the remainder of your competitors isn’t in video, it’s a great time to get forward and alter your messaging to match the format that folks need to eat. And if they’re in video, perhaps they did it cheaply and in a manner that doesn’t align with their model worth. This offers you an alternative to look extra skilled and stand out.
NOW Is The Best Time for an Explainer Video
By now, we hope it’s been made clear that there’s no higher time to get clear in your message by creating an explainer video. Telling a tighter story that your complete crew aligns with is one of the simplest ways to begin educating prospects and rising gross sales. And by offering content material that folks need to eat, it additionally reduces friction within the gross sales course of and builds belief alongside the way in which.
*A Challenge for YOU*
If there’s nonetheless resistance to the thought, we problem you to ask individuals out of your crew and prospects what they suppose your corporation does. If these solutions aren’t constant, you’re in want of an explainer video.
To study extra about creating an explainer video, ebook a name right this moment to speak about your venture.
If you’re satisfied and on board, that’s nice – now let’s speak about the right way to get the remainder of your management crew enthusiastic about an explainer video venture. If you understand it’s going to be an uphill battle… we created this information on How To Pitch the Value of Explainer Videos to your Leadership Team.