In the aggressive world of social media advertising, it may be laborious to guarantee your model’s efforts stand out from the group on a longtime platform like Twitter. One of one of the best methods to have your voice heard and to interact your target market is to leverage one of many quickest rising social instruments: Twitter video.
According to statistics gathered by Wordstream, 82% of Twitter customers watch video content material on the platform. People watch 2 billion movies on Twitter day-after-day, in accordance to analysis from Hootsuite.
Video content material stands out on Twitter amongst a sea of text-based posts. And utilizing Twitter video for what you are promoting helps faucet into consumer behaviors already established throughout the online. In reality, in accordance to Wordstream’s analysis, one-third of all on-line exercise is now spent watching video.
Online audiences have an urge for food for extra video content material throughout social networks, which supplies your model a possibility to seize new audiences with the proper Twitter video advertising technique.
- 1.What Are the Benefits of Using Video on Twitter?
- 1.1It’s More Engaging
- 1.2It Drives Users to Take Action
- 1.threeIt’s What Users Expect
- 2.How to Use Twitter Videos for Your Business
- three.Twitter Linked Videos
- three.1How to Share Vidyard Video Links to Twitter
- four.Twitter Native Video (a.okay.a. In-Feed Video)
- four.1Specs for Twitter Native Video
- four.2Twitter Video Best Practices
- four.threeHow to Share Native Video on Twitter
- four.fourTwitter Native Video Metrics
- 5.Twitter Live Video (a.okay.a. Periscope)
- 5.1Specs for Twitter Live Video
- 5.2Twitter Live Video Best Practices
- 5.threeHow to Share Live Video on Twitter
- 5.fourTwitter Live Video Metrics
- 6.Twitter Video Ads
- 6.1Specs for Twitter Video Ads
- 6.2Twitter Video Ads Best Practices
- 6.threeHow to Share Twitter Video Ads
- 6.fourTwitter Video Ads Metrics
What Are the Benefits of Using Video on Twitter?
There are many the reason why your model ought to embrace Twitter video. Video is a very social medium, and it’s effectively suited to each informing and entertaining audiences. It affords a fantastic alternative on your model to join with its viewers on a extra private degree.
These Twitter video statistics show why it’s essential to use video content material on the platform.
It’s More Engaging
Brands that undertake Twitter video—and use it effectively—are rewarded by customers with greater engagement charges.
According to analysis commissioned by Twitter, Tweets containing movies earn:
- 2.5x extra replies
- 2.8x extra retweets
- 1.9x extra likes
By getting extra engagement, your tweets can attain extra Twitter customers and entice new audiences to your model’s account.
It Drives Users to Take Action
Twitter video typically evokes customers to take motion primarily based on what they’ve considered. A current report discovered that 79% of individuals would reasonably find out about a product by video reasonably than textual content. And much more importantly, 84% of customers have bought a product primarily based on a model’s video. When accomplished the proper manner, Twitter movies can flip browsers into consumers.
It’s What Users Expect
Twitter customers have began to anticipate to discover participating video content material after they register to the platform. Video has change into the third most typical cause individuals go to Twitter. And 37% of customers would really like to see extra video content material from manufacturers they comply with. So why not give the individuals what they need, and reap the advantages?
How to Use Twitter Videos for Your Business
Now that you understand how highly effective branded video may be on Twitter, it’s time to discover the totally different Twitter video codecs accessible to what you are promoting. It’s a good suggestion to take a look at out just a few totally different approaches and monitor what works finest together with your viewers.
Twitter Linked Videos
Linked movies are a fast and straightforward selection for integrating video into your Twitter advertising efforts. All you want to do is embody a hyperlink to a video that’s hosted elsewhere throughout the content material of your Tweet. If you select to share hyperlinks to movies housed on YouTube, Vimeo, or Vidyard customers shall be in a position to preview and play the video inside their Twitter feed. (Fun Fact: Vidyard movies additionally retain any related calls-to-action.)
Allowing your viewers to watch video with out having to click on by to a hyperlink will help with engagement.
Note: Linked movies received’t autoplay in individuals’s Twitter feeds.
This Tweet reveals what it seems like once you share a Vidyard video to Twitter. The preview consists of the video thumbnail, title, and outline. While the embedded model will open a brand new window, within the Twitter feed, the sort of video performs inline.
Video is the easiest way to get your message throughout and create a private connection together with your viewers. Vidyard permits you to simply share your movies to all the most well-liked platforms with just some clicks.
Get began without spending a dime right now!https://t.co/ZV2U5yl1pC?
— Vidyard (@vidyard) July 21, 2020
How to Share Vidyard Video Links to Twitter
- Open your Vidyard video library
- Click the Share button subsequent to a video in your library
- Choose the Twitter icon
- A separate browser window will open with choices from Twitter to format and share a Tweet (Note: If you haven’t already authenticated, Twitter could immediate you to register)
- Write your Tweet (or begin a thread) and format as desired
- When you’re completely satisfied together with your publish, click on Tweet to share it to Twitter
Learn extra about how Vidyard and Twitter work collectively on the Vidyard Knowledge Base.
Twitter Native Video (a.okay.a. In-Feed Video)
Native video refers to content material that you just file and add instantly to Twitter, reasonably than internet hosting it elsewhere. Here’s all you want to learn about utilizing native video on Twitter for what you are promoting.
Specs for Twitter Native Video
For your Twitter movies to look their finest on any machine, comply with these pointers:
- Minimum Resolution: 32 x 32 pixels
- Maximum Resolution: 1900 x 1200 (and 1200 x 1900) pixels
- Aspect Ratios: 1:2.39 to 2.39:1 vary (that’s an inclusive vary)
- Maximum Frame Rate: 40 fps
- Maximum Bitrate: 25 Mbps
Twitter Video Best Practices
Want your Twitter video to stand out on a crowded timeline? Follow the following pointers and finest practices to create movies which can be memorable and shareable.
- Tell a Story: The finest manner to get individuals invested is to inform a narrative together with your video. It doesn’t want to be difficult—all it takes is organising an issue originally of your video that you just resolve by the tip. On a platform like Twitter, the story you inform needs to be simple and straightforward to comply with.
- Include People: It’s a reality—individuals like watching different individuals. We’re drawn to different human faces. So, in case you can, use video that options individuals, whether or not they’re staff, interview topics, or actors.
- Hook Your Viewers: Make positive there’s some motion in your video that may hook viewers from the beginning. You don’t want a blockbuster price range to get individuals intrigued—think about fascinating photographs and setups, close-ups, and graphics to complement what’s taking place on display screen.
- Add Captions: Your movies ought to nonetheless be accessible to individuals who watch with the hold forth, particularly since 93% of Twitter video is considered on cellular units. Use captions to assist with narration and think about how graphics will help too.
FreshBooks makes use of Twitter video to present the human aspect of the model, with a enjoyable take a look at their Halloween spirit. As a bonus, the video doubles as a recruiting software.
Here’s somewhat style of simply how a lot we love #Halloween at FreshBooks! pic.twitter.com/KXvYu7cmfN
— FreshBooks (@freshbooks) October 31, 2019
How to Share Native Video on Twitter
Sharing a local video you’ve recorded to Twitter is easy. Follow these steps and also you’ll be a professional very quickly:
- Sign in to your Twitter account and click on on the Tweet button
- Click the media button within the decrease left nook of the Tweet field
- Choose the video you’d like to add out of your machine and click on Open
- Type a message to accompany the video and click on Tweet
Hey Orca’s Twitter video does an excellent job of driving curiosity to their webinars. The video options specialists who will lead the webinar and affords some insights about what content material to anticipate.
Hey Marketers! 👋
Don’t miss out on our subsequent webinar TOMORROW at 2pm EST with @MattNavarra as we spotlight all of the tendencies in social media in 2019 and what to look out for in 2020! You received’t need to miss this!
Save your seat right here: https://t.co/xucJi3iMup pic.twitter.com/3vab62MoFC
— HeyOrca! – Social Media Calendar For Agencies 🚀 (@HeyOrca) December four, 2019
Twitter Native Video Metrics
Now that you just’ve taken the time to create compelling video content material and share it in your Twitter account, you’ll need to understand how your movies carry out. Here are some key metrics to monitor:
- Video Views: So you understand how many individuals watch your content material.
- Impressions: To perceive how many individuals noticed your video Tweet of their feed.
- Minutes Viewed: To get a greater understanding of how engaged your viewers is together with your video.
- Total Engagements: How many individuals watched your video, retweeted or appreciated your tweet, or clicked a hyperlink.
General Electric makes use of their very own staff to provide viewers a backstage take a look at their complicated work. Their movies are academic and interesting, and the proper brief format for Twitter.
While the CF6 engine is a big and highly effective jet engine in its personal proper, the brand new GE9X is a complete monster by comparability. And regardless of having a fan diameter of 134 inches, the GE9X engine is essentially the most fuel-efficient jet engine in its class that we have now ever created.
— General Electric (@generalelectric) December 6, 2019
Twitter Live Video (a.okay.a. Periscope)
You can stream stay video content material to your Twitter feed utilizing Periscope. You don’t even want to obtain the Periscope app to make the most of this characteristic: You can merely use your Twitter account to log in. Most stay streams are accomplished utilizing a smartphone, however it’s also possible to use a pc.
Specs for Twitter Live Video
- Resolution: 1280 x 720 pixels
- Frame Rate: 30 fps
- Video Bitrate: 2500 kbps (really useful), 4000 kbps (max), H.264
- Audio Bitrate: 128 kbps AAC-LC
Twitter Live Video Best Practices
- Keep Your Content Compelling: For individuals to be invested in your video, there needs to be a compelling hook that retains them watching your stay content material.
- Consider Your Lighting, Framing, and Sound: Just since you’re capturing stay doesn’t imply you need to neglect the fundamentals. Think in regards to the framing of your shot earlier than getting began. The aesthetics of your video will help hold audiences invested.
- Engage with Your Viewers: Live video has the good thing about being an interactive medium, so be at liberty to take full benefit. Ask for viewer suggestions, do stay Q&As, and get artistic with it.
How to Share Live Video on Twitter
- Open Twitter in your cellular machine
- From your Twitter app dwelling feed, swipe left.
- Select Live Mode from the selector on the backside of the display screen.
- Fill within the textual content that may accompany the video in your Tweet
- Press Go Live
- Your stay video will seem within the timelines of your followers and in your profile
Twitter Live Video Metrics
Twitter measures some insightful viewership metrics on your stay Periscope movies. You’ll get information about:
- Live viewers
- Replay viewers
- Total time spent watching the published
- Number of “hearts” a video will get
Twitter Video Ads
Twitter video adverts are simply what they sound like: They’re commercials that use video to drive consciousness and motion on your model on Twitter. There are a number of totally different video advert items to select from.
- Promoted Video: Upload a video to your timeline and put cash behind it to guarantee it’s seen by extra individuals.
- First View: Guarantees you’ll get prime actual property on the high of the timeline for a 24-hour interval.
- In-Stream Video Ads: Your video advert performs earlier than, throughout, or after different high-traffic movies, together with stay streams.
Specs for Twitter Video Ads
Here are the specs your Twitter video adverts ought to comply with:
- Resolution: 1280 x 1024 pixels
- Frame Rate: 40 fps
- Bitrate: 25 Mbps
- File Size: up to 15 MB
- Aspect Ratio: 1:three to three:1
- Video Length: zero.5 to 140 seconds
- Video Format: MP4 and MOV file codecs
Twitter Video Ads Best Practices
Here are some ideas to ensure that your Twitter video adverts soar out from individuals’s timelines and persist with them.
- Perfect Your Message: A brief video advert doesn’t offer you a lot time to get a memorable message throughout, so ensure that your video is targeted and delivers a robust, easy-to-digest message.
- Include Your Logo: It’s a good suggestion to embody your emblem throughout the first few seconds of an advert, so that you’ll get model recognition straight away, even when individuals don’t watch the total video.
- Focus on Visuals: Most individuals view adverts with the hold forth, so ensure that your advert is visually interesting and delivers your message with out counting on audio.
- Target Your Audience: With Twitter adverts, you possibly can create particular concentrating on on your viewers, so that you ensure that your advert is reaching the individuals who it’s more than likely to enchantment to.
This brief video advert from Trustly options the model’s emblem within the higher left-hand nook all through—guaranteeing that even those that solely look ahead to just a few seconds nonetheless see it.
Online banking funds have gotten more and more standard due to their ease-of-use and safety. Boost your on-line enterprise with Trustly. pic.twitter.com/KZ2X0sxxH7
— Trustly (@Trustly) March 24, 2020
How to Share Twitter Video Ads
The finest manner to share video adverts to Twitter will rely upon the advert format you select and your advertising objectives. Twitter for Business has a whole rundown for you. Here’s how to add your movies in order that they’re accessible in your advert account:
- Log in to your Twitter adverts account
- Click the Creatives tab then the Media tab from the menu on the high of the web page
- Click the Upload Media button within the high proper nook of the web page
- Select the video file you’d like to add out of your laptop
- Your video will start to add to your advert account (Note: It will take some time to add and course of the file)
This video advert from Tieks affords easy however efficient visuals to pair with a compelling provide. The video stands by itself with out audio or textual content, however completely enhances the message of the Tweet.
This month, we’re giving $5 for a Like and $10 for a RT to assist ladies across the 🌍. Let’s attain the subsequent $10m! https://t.co/crBLNN5scD pic.twitter.com/khMQ5p1uGM
— Tieks (@tieks) August 11, 2017
Twitter Video Ads Metrics
It’s essential to measure the outcomes of your video advert campaigns to make sure you’re getting your cash’s value. Here are a few of the key metrics to concentrate to:
- Impressions: How many individuals your advert reached
- Spend: How a lot of your advert price range you’ve spent
- Video Views: How many individuals watched a portion of your advert
- Cost per View: How a lot it prices you for every view of your video
- Video Starts: How many individuals began to watch your video
- Video Completions: How many individuals watched the whole thing of your video advert