What You Need to Know About Twitter Video to Do It Well


July 21, 2020·eight min learn

Twitter video engages audiences and drives motion. Find out what other ways you should utilize video on Twitter and the way to do every one effectively.

In the aggressive world of social media advertising, it may be laborious to guarantee your model’s efforts stand out from the group on a longtime platform like Twitter. One of one of the best methods to have your voice heard and to interact your target market is to leverage one of many quickest rising social instruments: Twitter video.

According to statistics gathered by Wordstream, 82% of Twitter customers watch video content material on the platform. People watch 2 billion movies on Twitter day-after-day, in accordance to analysis from Hootsuite.

Video content material stands out on Twitter amongst a sea of text-based posts. And utilizing Twitter video for what you are promoting helps faucet into consumer behaviors already established throughout the online. In reality, in accordance to Wordstream’s analysis, one-third of all on-line exercise is now spent watching video.

Online audiences have an urge for food for extra video content material throughout social networks, which supplies your model a possibility to seize new audiences with the proper Twitter video advertising technique.

  1. Contents
  2. 1.What Are the Benefits of Using Video on Twitter?
  3. 1.1It’s More Engaging
  4. 1.2It Drives Users to Take Action
  5. 1.threeIt’s What Users Expect
  6. 2.How to Use Twitter Videos for Your Business
  7. three.Twitter Linked Videos
  8. three.1How to Share Vidyard Video Links to Twitter
  9. four.Twitter Native Video (a.okay.a. In-Feed Video)
  10. four.1Specs for Twitter Native Video
  11. four.2Twitter Video Best Practices
  12. four.threeHow to Share Native Video on Twitter
  13. four.fourTwitter Native Video Metrics
  14. 5.Twitter Live Video (a.okay.a. Periscope)
  15. 5.1Specs for Twitter Live Video
  16. 5.2Twitter Live Video Best Practices
  17. 5.threeHow to Share Live Video on Twitter
  18. 5.fourTwitter Live Video Metrics
  19. 6.Twitter Video Ads
  20. 6.1Specs for Twitter Video Ads
  21. 6.2Twitter Video Ads Best Practices
  22. 6.threeHow to Share Twitter Video Ads
  23. 6.fourTwitter Video Ads Metrics

What Are the Benefits of Using Video on Twitter?

There are many the reason why your model ought to embrace Twitter video. Video is a very social medium, and it’s effectively suited to each informing and entertaining audiences. It affords a fantastic alternative on your model to join with its viewers on a extra private degree.

These Twitter video statistics show why it’s essential to use video content material on the platform.

It’s More Engaging

Brands that undertake Twitter video—and use it effectively—are rewarded by customers with greater engagement charges.

According to analysis commissioned by Twitter, Tweets containing movies earn:

  • 2.5x extra replies
  • 2.8x extra retweets
  • 1.9x extra likes

By getting extra engagement, your tweets can attain extra Twitter customers and entice new audiences to your model’s account.

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