Visually Blog Why You Need a Persona-Based Content Marketing Strategy


Whether you’re a B2B or B2C model, advertising and marketing thought-leaders are consistently saying that personas are the inspiration to a profitable content material advertising and marketing technique.

The advantages of making persona-targeted content material is that you’re higher capable of tackle purchaser ache factors at every stage of the shopping for cycle, which finally results in extra gross sales for you.

We know that researching and creating personas may be a daunting process, so begin off small with what you’ve got easy accessibility to, and work your manner as much as a full-blown persona-based content material advertising and marketing technique.

 

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