Winning video marketing campaign delights the viewers with inventive storytelling and hyper-personalization that brings every viewer into the story
KITCHENER, Ontario – June eight, 2020 – Vidyard, the video platform for companies, has been awarded a globally-recognized Telly Award within the class of Best Business-to-Business (B2B) Branded Content Video Campaign of the Year for its 2019 personalised vacation video.
Vidyard’s Award-Winning Personalized Video Campaign
Vidyard’s advertising and marketing marketing campaign targets have been easy: shock, delight, and share their appreciation for his or her clients and followers throughout the vacation season with a memorable video that recipients would really need to share.
To obtain this, Vidyard partnered with main video content material company, Media One Creative, to develop a lighthearted idea incorporating recognizable characters from How the Grinch Stole Christmas, Elf, Christmas Vacation, and Die Hard (sure, to place the argument to relaxation, it is a vacation film). Vidyard and Media One Creative additionally included video personalization expertise to personalize the video for every particular person viewer, bringing them proper into the story in really memorable methods.
In addition to bringing pleasure to their very own neighborhood, Vidyard constructed the marketing campaign touchdown web page to allow viewers to ‘re-gift’ the video to others with the identical degree of personalization. To make sharing simple, Vidyard directs particular person viewers to a touchdown web page the place they may, in flip, personalize and share the video with their very own clients, prospects, mates, and household.
“What made this video campaign so successful was how it stood out from your typical B2B messaging and other traditional holiday greetings,” says Tyler Lessard, VP of Marketing at Vidyard. “By focusing on the ‘surprise and delight’ factor for our viewers, we were able to build our brand not only with members of our own community, but with those they turned around and shared it with as well. It’s all about using the power of video to tell engaging, emotional, and even entertaining stories that connect with people in entirely new ways.”
Telly Award Winners Tell Great Stories
”Vidyard is pushing the boundaries for video and tv innovation and creativity at a time when the trade is each quickly altering and closely impacted by the present disaster,” mentioned Sabrina Dridje, Managing Director of the Telly Awards. “Our theme for this season, Telly Award Winners Tell Great Stories is a true reflection of the diversity of stories the community is skillfully able to tell. Now, more than ever, do we need to celebrate them and those that bring global stories to our attention. This award is a tribute to the talent and vision of these creators.”
Founded in 1979, The Telly Awards honours international excellence in video and tv throughout all screens. Telly Winners have informed nice tales from the world over, every year, attracting over 12,000 international entries from high video content material producers together with the BBC, Condé Nast, Netflix, Refinery29, Ogilvy & Mather, and others. All entries are judged by over 200+ working trade leaders that span video platforms, tv, streaming networks, manufacturing firms, and extra.
Vidyard is the video platform for enterprise that helps organizations drive extra income by means of the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders equivalent to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Sandy Pell, Head of Corporate Communications at Vidyard
About The Telly Awards
The Telly Awards is the premier award honoring video and tv throughout all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an trade physique of over 200 main specialists together with promoting businesses, manufacturing firms, and main tv networks, reflective of the multiscreen trade The Telly Awards celebrates. Partners of The Telly Awards embody Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.
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