Video intelligence platform honored within the “Partner of the Year, Launchpoint Technology” class for the impression of its video platform for joint Marketo clients
KITCHENER, Ontario – May 11, 2016 – Vidyard, the video intelligence platform for enterprise, as we speak introduced it was named the winner within the “Partner of the Year, LaunchPoint Technology” class within the 2016 Marketo Revvie Awards. Beating out robust competitors, Vidyard joins an elite group of entrepreneurs which have partnered with Marketo to positively impression their joint clients’ companies and backside strains, construct participating relationships with clients and encourage others within the advertising and marketing trade.
“Earning the Partner of the Year award for the 2016 Marketo Revvie Awards underscores Vidyard’s hard work and commitment to delivering best-in-class video marketing solutions that help Marketo users engage with their customers in new and innovative ways,” stated Tyler Lessard, CMO of Vidyard. “Through our integration with Marketo’s Engagement Marketing Platform, our customers are gaining unprecedented insight into the digital body language of their online audiences and the true performance and impact of their video content assets. We are honored to be recognized as an exceptional member of the Marketing Nation®.”
Vidyard gives Marketo clients with the flexibility to trace the video viewing actions of prospects and clients throughout all digital channels and use these insights inside Marketo to reinforce lead scoring, nurturing, segmentation and gross sales enablement. In 2015, Vidyard surpassed the milestone of greater than 100 Marketo clients utilizing its platform to spice up advertising and marketing and gross sales efficiency. Vidyard clients vary from small companies to giant enterprises, together with Dynatrace, Elsevier, Sharp, Honeywell, Mitel, Altium, Tradeshift and Verizon.
In 2015, Vidyard launched two new merchandise on prime of the Marketo platform:
- Vidyard Live permits Marketo customers to broadcast dwell video streams to their clients and prospects and use embedded Marketo varieties inside the dwell stream to generate leads whereas monitoring the engagement of every particular person viewer inside Marketo.
- Personalized Video permits Marketo customers to generate personalised movies for every prospect and buyer, weaving names, firm names, photographs and different particulars from their Marketo contact information into the video content material itself. The personalised video and a associated personalised thumbnail picture will be seamlessly merged into outbound e-mail and social campaigns.
In addition to supporting a variety of shoppers, Vidyard is a Platinum sponsor of the Marketing Nation® Summit and an lively participant in Marketo’s roadshows and digital occasions. Vidyard companions with many Marketo companies companions together with LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, amongst others.
Vidyard lately raised its $35 million Series C financing and plans to proceed to put money into the Marketo group in 2016 and past.
Winners are being acknowledged throughout Day 2 of the Marketing Nation Summit in Las Vegas on May 11, 2016. With 6,000 entrepreneurs registered from across the globe, the convention consists of thought management, academic periods, workshops, and trainings to empower entrepreneurs to achieve as we speak’s digital period.
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by way of the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders equivalent to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
About Marketo Revvie Awards
Established in 2010, the Marketo Revvie Awards acknowledge and rejoice members of the Marketing Nation who leverage Marketo to drive the Next Era of promoting. These entrepreneurs continually discover intelligent methods entice and have interaction clients, propel their corporations to new progress and success, and encourage others. To study extra, go to: https://www.marketo.com/why-marketo/marketing-nation/
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