HubSpot Video a brand new answer powered by Vidyard permits advertising and marketing, gross sales and repair groups to simply create, share and observe personalised and interactive movies immediately throughout the HubSpot development platform
BOSTON, Sept. 05, 2018 – Vidyard, the main video platform for enterprise, introduced right this moment that it’s going to energy the brand new HubSpot Video answer unveiled at INBOUND 2018. As a totally built-in video answer for advertising and marketing, gross sales and customer support, HubSpot Video provides seamless video internet hosting, in-video CTAs and varieties, video analytics and personalised video messaging to assist rising companies join with prospects in additional private and genuine methods. The new answer is powered by Vidyard’s industry-leading on-line video platform and its flagship personalised video messaging app, Vidyard GoVideo.
“Video is the most powerful way to truly connect with customers and deliver the types of personalized experiences they’ve come to expect. But for most organizations, video remains difficult to create, impossible to track, and disconnected from the applications that drive their business,” stated Michael Litt, CEO and Co-founder of Vidyard. “We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision. HubSpot users now have access to the industry’s best tools for video hosting, video analytics, and personalized video creation throughout HubSpot helping them generate more business and deliver exceptional customer experiences.”
Video is the New Norm for Today’s Business
In latest years, the position of video has modified dramatically for a lot of organizations. Once reserved for model advertising and marketing and social media, video is now thriving as a greater means to educate patrons, share buyer tales and construct extra private relationships all through the whole buyer lifecycle. In 2017, Vidyard’s B2B prospects revealed 83% extra movies on common in contrast to the earlier yr, whereas the variety of organizations who reported the usage of video inside their gross sales group elevated by 48%. The surging use of video is attributed to increased engagement charges and ROI in contrast to different types of content material and communications.
“Video helps businesses better connect with today’s audiences while creating a level of authenticity that is difficult to achieve with other forms of content. It’s no longer just about highly produced brand videos, people are gravitating towards authentic and personalized videos as a better way to learn and a more human way to connect with brands,” stated Kipp Bodnar, CMO of HubSpot. “Through our partnership with Vidyard, we’ve equipped growing businesses with the tools they need to leverage video content and one-to-one personalized videos at every stage of the customer lifecycle right inside of HubSpot. It’s an important partnership that will bring immediate value to the HubSpot community.”
Today’s partnership announcement comes 1 yr after Vidyard expanded its Technology Partner Ecosystem program with the introduction of its Vidyard GoVideo accomplice app. Leading advertising and marketing, gross sales and customer support expertise suppliers depend on Vidyard to energy built-in experiences for video internet hosting, video analytics and personalised video messaging. Vidyard is dedicated to serving to enterprise professionals entry, create, share and observe their movies from throughout the functions they depend on day-after-day. For extra data on Vidyard’s accomplice applications, please go to www.vidyard.com/builders.
HubSpot Video is now out there for HubSpot Marketing, Sales, and Service prospects on the Professional and Enterprise ranges. To study extra about HubSpot Video, please go to www.hubspot.com/merchandise/video-hosting.
Vidyard is the video platform for enterprise that helps organizations drive extra income via the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders similar to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.
HubSpot (NYSE: HUBS) is a number one development platform. Since 2006, HubSpot has been on a mission to make the world extra inbound. Today, over 48,000 whole prospects in additional than 100 international locations use HubSpot’s award-winning software program, providers, and help to rework the best way they entice, have interaction, and delight prospects. Comprised of Marketing Hub, Sales Hub, Service Hub, and a strong free CRM, HubSpot provides corporations the instruments they want to handle the client expertise from consciousness to advocacy. HubSpot has been named a high place to work by Glassdoor, Fortune, The Boston Globe, and The Boston Business Journal. The firm is headquartered in Cambridge, MA with workplaces in Dublin, Ireland (EMEA HQ); Singapore; Sydney, Australia; Tokyo, Japan; Berlin, Germany; and Portsmouth, NH.
Sandy Pell, Senior Manager, Corporate Communications, Vidyard