Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”
KITCHENER, Ontario – October 31, 2016 – Vidyard, the video platform for enterprise, has been named a chief in Online Video Platforms for Sales and Marketing by unbiased analysis agency Forrester Research, Inc. The recognition comes as a part of The Forrester Wave™: Online Video Platforms For Sales And Marketing, This autumn 2016, which analyzed probably the most vital suppliers within the area.
Vidyard achieved the very best rating for present choices amongst all individuals within the report, touchdown highest attainable rating for 23 of the 39 standards, together with administration, syndication and distribution options, gross sales enablement workflows, enterprise utility integrations, reporting and analytics, world assist and safety. Vidyard was the one vendor to obtain the very best attainable scores within the participant options; advertising and marketing and lead technology instruments; and focusing on, personalization and discovery standards.
“Vidyard has a clear vision of video’s future that resonates with its customers and Forrester alike,” wrote analyst Nick Barber in The Forrester Wave™: Online Video Platforms For Sales And Marketing, This autumn 2016. “It understands how important user-generated content (UGC) will be for brands and businesses, and it plans to roll out further support for UGC and analysis of it. Its roadmap follows up in-video personalization with support for real-time rendering of dynamically personalized video content, which will increase viewer engagement.”
The Forrester Wave methodology included a rigorous means of vendor surveys, scenario-based product demos, govt technique briefings and buyer reference calls to validate every vendor’s merchandise and . Forrester analyzed 9 distributors’ video platforms throughout 39 standards.
“I believe that this research shows that video has become a core component of modern marketing and sales with businesses looking for more advanced distribution, personalization, interactivity and analytics to help them turn viewers into customers,” mentioned Michael Litt, Vidyard CEO and co-founder. “In my view, Forrester’s work proves there’s been a massive shift in the video technology market beyond publishing and advertising. Now the conversation is about how to use video to better connect, engage and convert customers and support the entire buying journey even after the deal closes.”
In addition to analyzing vendor choices, Forrester famous the rise of on-line video and its rising significance for enterprise. “The sales-and-marketing-focused OVP market is rising as a result of extra companies see video as a method to handle their prime challenges of utilizing participating content material to attach with clients and prospects,” in keeping with the report. U.S. adults spend almost two hours a day consuming video, greater than every other on-line exercise, and on-line video has grow to be a must-have for companies. Video conveys emotion significantly better than the written phrase, and the human mind processes it 60,000 occasions quicker than textual content, in keeping with the report.
Businesses that need to capitalize on video have to harness their very own video channels and can’t merely depend on YouTube for distribution, largely as a result of it lacks the wealthy analytics and integrations that include platforms comparable to Vidyard. Integrations with CRM and advertising and marketing automation platforms allow advertising and marketing and gross sales groups to simply create and share movies with clients, observe their true engagement within the content material and measure its affect on income.
“Vidyard is an excellent fit for companies that want more than just a video repository but want to deploy and measure videos with specific integrations into CRM systems and MAPs,” Barber wrote.
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by way of the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and flip these views into motion. Global leaders comparable to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and flip viewers into clients.