Vidyard Introduces ‘Video Selling’ Certification for Digital Agencies

January 29, 2020

With growing demand from purchasers for coaching on the best way to incorporate video into their gross sales processes, 10 main digital advertising and gross sales businesses have now accomplished the certification

KITCHENER, Ontario – Jan 29, 2020 – Vidyard, the main video platform supplier for enterprise, has simply expanded its Agency Partner Program to incorporate an industry-first Video Selling certification. This certification was constructed to assist digital advertising and gross sales businesses develop their companies whereas serving to their purchasers develop their income. The first cohort of company leaders to obtain the Video Selling certification contains Agence Copernic, Avidly, BabelQuest, Digital 22, IMPACT, New Breed, Revenue River, Six & Flow, SmartAcre, SmartBug Media™, and Whitehat.

For businesses who ship gross sales enablement companies or who wish to develop into gross sales companies, Vidyard’s Video Selling certification empowers them to turn out to be specialists in instructing greatest practices for video prospecting, video for assembly follow-ups, video deal administration, closing with video, video sequences and extra. Furthermore, the certification is aligned to HubSpot’s Sales Enablement companies, making it even simpler for these growth-orientated businesses to undertake the certification rapidly, then simply deploy.

Video has reworked gross sales communications

Leading gross sales reps are turning to new video communications methods to get seen. According to a weblog put up from HubSpot titled “10 Skills Every Sales Development Rep Needs to Master in 2020,” Video Prospecting is the #1 talent that managers ought to be instructing their gross sales groups in the event that they wish to give attention to gaining or honing into high offers.

According to Gong, the main income intelligence platform, 40% of gross sales groups are actually utilizing video of their gross sales cycle. Gong additionally reviews a 41% larger shut price on alternatives that use video of their gross sales cycle over conventional types of communication like e-mail and telephone.

Sales enablement should mirror the brand new demand for video

“The number one ask of our agency partners at INBOUND was to help them level-up their expertise in selling with video. Vidyard has mastered the use of video over the past three years, so it was clear to us that there was an immediate training opportunity ahead,” says Rob Sale, Senior Manager of Strategic Alliances and Head of the HubSpot Global Alliance at Vidyard. “The Video Selling certification will set our company companions aside to allow them to ship unbelievable worth to their purchasers. We’re excited to have our first cohort of licensed company companions able to help the North American and EMEA markets.”

“Video is one of the fastest-growing sales enablement tools in the market. Adding video to our sales process has generated an outstanding ROI for us,” says Tom Burgess, Director of Multimedia at Revenue River. “We’re so excited to companion with Vidyard, the #1 video gross sales instrument out there, so as to add the Video Selling certification to our award-winning gross sales enablement portfolio. It’s a game-changer for our purchasers and can issue closely into our development technique in 2020 and past.”

“BabelQuest has lengthy been a pacesetter in Sales Enablement companies, so including Video Selling companies was a pure evolution in our development,” says Eric Murphy, Head of Revenue at BabelQuest. “We knew the potential impact on our clients could be huge and it’s already paid off. In fact, we recently won our second HubSpot Impact Award for the second quarter in a row for the work we did with our customer LAN3, helping them smash their annual revenue targets and achieve a 45x return on their investment utilizing a well-planned video selling initiative across their entire sales team.”

Agencies excited by studying extra about Vidyard’s Video Selling certification and the Vidyard Agency Partner Program can go to

Vidyard Introduces ‘Video Selling’ Certification to Accelerate Digital Marketing and Sales Agency Growth

With growing demand from purchasers for coaching on the best way to incorporate video into their gross sales processes, 10 main digital advertising and gross sales businesses have now accomplished Vidyard’s Video Selling certification

About Vidyard
Vidyard is the main video answer for companies trying for new methods to have interaction their audiences and drive extra income. Make video a seamless a part of your advertising and gross sales outreach, create interactive and personalised video experiences that drive extra engagement, and monitor video engagement immediately inside your HubSpot options. HubSpot Diamond Agency Partners, together with IMPACT, New Breed and BabelQuest, and Vidyard clients, together with ExperiencePoint, Paradigm Learning, Symbility Solutions, ABC Packaging and Deputy select Vidyard to energy their advertising and gross sales methods and switch viewers into clients.

Media Contact:
Sandy Pell, Head of Corporate Communications, Vidyard

Sandy Pell

Sandy Pell

Sandy Pell is the Sr. Manager, Corporate Communications and Public Relations at Vidyard. Sandy was named one in every of Canada’s PR Top 30 Under 30 by PR in Canada, and one of many Top 20 TechWomen in Canada by the C100. When she is not crafting distinctive communication items you may discover her remodeling clean areas into outstanding locations as a Commercial Mural Artist.

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