Johnson will assist Vidyard scale its video advertising platform as he did for Hootsuite’s social media platform.
KITCHENER, Ontario – March 24, 2016 – Vidyard, the video intelligence platform for enterprise, as we speak introduced the addition of Steve Johnson to serve as firm president and chief operations officer.
Johnson most just lately held the position of chief income officer for Vancouver-based Hootsuite, the place he helped the corporate capitalize on the large rise of social media for enterprise. During Johnson’s tenure at Hootsuite, the corporate grew from a sub-$100 million valuation to over $1 billion and from 27 workers to greater than 800. He plans to assist Vidyard make related strides.
“I can hardly believe how much innovation is happening in marketing technology these days,” Johnson stated. “Social media was the biggest marketing trend over the last five years, and now video is taking up that mantle. I’m excited to be on board to help Vidyard continue to dominate the video marketing world.”
Five years in the past, solely essentially the most forward-looking firms had carried out social media applications. Many merely devoted an intern to handle the varied channels and push out content material. That advanced into firms dedicating complete groups to social media, and each external-facing worker was anticipated to keep up a social media presence. Social media has turn into a vital piece of practically each enterprise.
Video is in an analogous state as we speak with essentially the most revolutionary companies capitalizing on it. According to a 2015 survey by Demand Metric, 74 % of selling leaders say video converts higher than different types of content material, and Cisco predicts that 80 % of all Internet site visitors will likely be dedicated to video by 2019. But even with the effectiveness of video rising, simply 14 % of firms leverage the total functionality of superior video engagement analytics to prioritize and convert prospects into prospects, Demand Metric discovered. Video and social media additionally complement one another effectively. Social posts with video appeal to thrice extra inbound hyperlinks than these with out, in accordance with Marketing Sherpa.
Meanwhile, Vidyard has tripled its year-over-year income for the final two years whereas rising its buyer base to incorporate international leaders together with Honeywell, Lenovo, LinkedIn, Cision, Citibank, Sharp and 24 of the highest 100 international software program firms.
Johnson will likely be liable for persevering with to scale Vidyard’s international gross sales and buyer success applications whereas serving to the corporate develop into new markets.
“Hiring an experienced professional like Steve is a signal of things to come,” stated Vidyard CEO and co-founder Michael Litt. “We’re maturing our go-to-market model, and with his expertise, we will be able to provide exemplary service to our customers while continuing to grow exponentially for years to come. We’re the dominant player in this massive untouched category. Our plans are to continue leading the industry, aided by his experience and influence.”
In addition to his job at Vidyard, Johnson additionally serves on the advisory boards of Mobify, MarketLinc and Bench Accounting. Prior to his four-and-a-half years at Hootsuite, he was vp for channel companions at Constant Contact, vp for companions at Blackbaud and vp of gross sales at Voice Automation, along with a number of different gross sales and director roles at different firms going again to 1991.
Vidyard (Twitter: @Vidyard) is the trade’s main video advertising platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, prospects can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising automation and CRM instruments to ship user-level video engagement knowledge, turning views into gross sales.
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