Vidyard Helps Top B2B Sales Teams 3x Customer Engagement with Personalized Prospecting Videos

October 24, 2017

Sales groups at HubSpot, Terminus, League, PostBeyond and others depend on Vidyard to chop via the noise, e book extra conferences and speed up offers with personalised video

KITCHENER, Ontario – October 24, 2017 – Vidyard, the brand new era video platform for enterprise, helps main B2B gross sales groups join with extra clients and generate extra pipeline via the facility of non-public video messaging. Modern gross sales professionals are struggling to chop via the noise with conventional techniques like conventional emails and cellphone calls. By incorporating personalised movies into their outbound communications, top-performing B2B gross sales groups are rising their join charges by greater than 300% and progressing gross sales offers sooner than ever.

High-growth B2B know-how organizations together with HubSpot, Terminus, League and PostBeyond use Vidyard to attach with extra patrons and shut larger offers, sooner:

  • HubSpot, the inbound advertising and gross sales software program chief, discovered that gross sales reps utilizing personalised video generated 4x extra gross sales alternatives.
  • Terminus, the B2B account-based advertising (ABM) chief, makes use of video as a part of their gross sales prospecting efforts and noticed a 40% greater open charge, 37% greater click on charge and 216% greater response charge.
  • League, the business chief in digital well being, makes use of personalised video to chop via the noise of e mail and has achieved 3x greater response charges and boosted gross sales efficiency throughout the board.
  • PostBeyond, a number one worker advocacy platform, makes use of video of their gross sales course of to construct belief, set up authenticity, and strengthen relationships with their patrons which has led to accelerated gross sales cycles.


HubSpot is at all times looking out to assist their gross sales reps e book extra conferences. Recently, they empowered a choose group of gross sales reps with private video messaging, powered by Vidyard, and noticed a rise in gross sales alternatives of greater than 4x.

Ali Powell, a principal account govt at HubSpot, discovered that personalised video gave her a greater approach to present prospects that she was not simply writing random emails to anybody and everybody who popped up on her CRM view. Ali was in a position to Get to a Yes or a No Faster, and thinks that every one gross sales reps want to make use of video prospecting.

“We get to have many different types of conversations now through video, text, in-person meetings and conference calls; so our collective ability to build trust is increasing. Video is the next frontier when it comes to connectivity and building trust. It’s now part of the equation to building a strong sales and marketing engine,” says Hunter Madeley, Chief Sales Officer at HubSpot. “At HubSpot, we need to put the best sales tools into the hands of our sales reps so that prospects and customers will want to engage with us. Video helps reps create that genuine, personal trust that’s necessary for a financial transaction to play out.”


Terminus has been on the forefront of constructing a brand new class round ABM. They are in an rising market and have many direct rivals, in order that they depend on their outbound gross sales prospecting workforce to search out artistic methods of standing out. To overcome this problem, Terminus makes use of personalised video messages as a part of their gross sales course of. Video is without doubt one of the most artistic methods they’ve been in a position to join and share content material with prospects. Using Vidyard built-in with SalesLoft, Terminus proves that it’s doable to see a 40% greater open charge, a 37% greater click on charge and a 216% greater response charge on gross sales prospecting emails which represents greater than triple their customary reply charge!

“Vidyard has become an important part of our sales DNA at Terminus. Since the beginning, we’ve been focused on personalization and we’ve been obsessed with finding creative and authentic ways to reach contacts at our target sales accounts,” says Tonni Bennett, Vice President of Sales at Terminus. “Using video as part of our sales process empowers our sales team to personalize their outreach in powerful ways because it puts a face right into email communications in what could otherwise feel like a cold outreach or sales process.”

Terminus, the B2B account-based advertising (ABM) chief, makes use of video as a part of their gross sales prospecting efforts and noticed a 40% greater open charge, 37% greater click on charge and 216% greater response charge.


League supplies new digital options to conventional medical insurance by connecting employers and workers to a complete community of well being companies and advantages, they usually use outbound video gross sales prospecting to face out. League’s gross sales leaders needed to get observed of their prospect’s inboxes, in order that they integrated Vidyard into their customary outreach course of. With personalised video prospecting, Vidyard permits League’s gross sales groups to chop via the noise and improve their response charges by 3x.

“In the past year, we’ve grown from a team of one to more than 30 dedicated sales professionals. I attribute a great deal of our success to our early adoption of Vidyard. Their video messaging app, Vidyard GoVideo, is our secret weapon when it comes to keeping up in the ever-competitive world of marketing and sales,” says Kyle Norton, Vice President of Sales at League. “We’ve not only emerged as industry leaders in digital health, but we’ve increased our response rate by 3x by using Vidyard.”


PostBeyond helps organizations amplify their model and improve income via social advocacy, empowering workers to share related company-approved content material. As fashionable patrons have turn out to be extra subtle and self-educated, PostBeyond’s gross sales reps need to work more durable and more durable to take care of belief with their prospects. Their gross sales reps have turned to personalised video promoting to get observed and construct belief with buyer’s prospects. Today, with spammy techniques and spray-and-pray messaging evaporating belief and killing a salesman’s credibility, video helps the PostBeyond workforce add personalised video to their gross sales course of. As a end result, PostBeyond has developed and maintained sturdy credibility with clients all through the gross sales funnel.

“As a salesperson, no matter how long your sales cycle, one of the most important things that you need to build with your buyer is trust. If someone doesn’t trust that you have their best intentions in mind, that you can help them solve their challenges, and that you are an expert in your field, they will not buy from you,” says Evan Lewis, Director of Enterprise Sales at PostBeyond. “At PostBeyond, we’ve been strategically leveraging video as part of our sales process. It’s been a game-changer in building trust, establishing authenticity, and strengthening relationships with our buyers to accelerate our sale cycles.”

More Information:

About Vidyard

Vidyard is the brand new era video platform for enterprise that helps organizations drive extra income via using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. Global leaders equivalent to Honeywell, McKesson, Lenovo, LinkedIn, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.

Media Contact:

Sandy Pell,

Senior Manager, Corporate Communications


Sandy Pell

Sandy Pell

Sandy Pell is the Head of Corporate Communications at Vidyard. She’s been named as considered one of Canada’s PR Top 30 Under 30 by PR in Canada, and one of many Top 20 Tech Women in Canada by the C100. When she is not crafting distinctive communications, you will discover her remodeling clean areas into outstanding locations as a industrial mural artist!

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