Vidyard Guest Blogging Guidelines and Post Submission

January 25, 2018

APRIL 2020 UPDATE: We are usually not at the moment accepting visitor submissions for the Vidyard Blog.
Thank you in your curiosity. 

Thank you in your curiosity in writing for the Vidyard Blog. Vidyard is a video platform that helps companies rework communications and drive extra income by means of the strategic use of on-line video.

We assist companies join with extra viewers by means of interactive and customized video experiences, entry highly effective information about their viewing viewers, flip insights into motion with enterprise integrations, and show the impression of their video applications.

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Who is Vidyard’s Blog Audience?

The Vidyard weblog exists to coach anybody who desires to make use of video for his or her enterprise. Our supreme readers are entrepreneurs, gross sales reps, and help groups at small, medium, and enterprise stage B2B organizations.

These organizations embrace, however aren’t restricted to excessive tech, SaaS, monetary companies, human sources, actual property, post-secondary establishments, and extra. To assist clarify our viewers slightly extra, listed here are their most typical challenges, wants, burning questions, and ache factors:

  1. What are video advertising, video promoting, and video for help?
  2. What video methods will generate leads or convert prospects?
  3. How can small companies get began with video on a price range?
  4. What goes into making nice video content material? What does video manufacturing seem like?
  5. How can they get buy-in from others of their enterprise for video?
  6. How can gross sales groups e-book extra conferences and shut extra offers with video?
  7. How do they measure success and show ROI of all of this?
  8. How can they make their video content material extra scalable, reusable, and customized?

What Topics is Vidyard Looking For?

We are at all times in search of matters that assist enterprise do extra with video—like studying methods to create video content material, use video all through the gross sales cycle, resolve help tickets quicker with video, or set up a video advertising technique.

Some of the highest performing matters for our weblog are:

  • Why video: Why companies must undertake video throughout their groups
  • Video manufacturing: How to create nice video content material that doesn’t break the financial institution
  • Video advertising: How video is driving extra demand, engagement, and income
  • Video for small enterprise: How small companies can use video on any price range to drive development
  • Video for monetary companies: How as we speak’s consumers are altering the way in which that conventional industries work together with prospects and prospects and how video can assist
  • Video promoting and prospecting: Why gross sales groups needs to be utilizing video to e-book extra conferences and shut extra offers
  • Video for help groups: How video can assist help groups clarify complicated matters merely, resolve tickets quicker, and ship help that satisfies prospects
  • Personalized communication: How personalization can assist companies make lasting connections with prospects and prospects

For some extra inspiration and perception, a few of our prime performing weblog posts are:

  1. Background Music for Video: How to Pick The Perfect Track
  2. 5 Tips to Make Your Interview-Style Videos More Engaging
  3. How to End Your Video with Action: Strong CTA Examples
  4. Video for Small Business: 7 Ways to Boost Your Brand [Examples]
  5. Video Email Marketing: How to Boost Your Sends with Video
  6. How Long Should Videos Be? The Ultimate Guide to Video Length

Use these prime weblog posts as pointers for what sorts of matters/blogs resonate nicely with our viewers, however please don’t repeat these matters.

How Can I Increase the Chances of My Post Being Published?

We get a number of weblog submissions and solely publish one of the best of one of the best. To assist you to improve the possibilities that we are going to settle for your put up, take a look at the ideas beneath:

  1. Your copy is a minimal of 800 phrases (max. 2,000)
  2. Your weblog put up is formatted for readability
  3. Include headers, sub-headers, bullet factors, checklist, photographs, and so forth
  4. Make positive your put up has a transparent level that’s woven all through
  5. Focus on educating the reader by offering actionable recommendation
  6. Include movies, photographs, graphics, and different wealthy media as an instance your story (with sources)
  7. Include examples, metrics (with their sources), and quotes to help your put up
  8. Include related key phrases all through your put up in a pure approach and optimize for web optimization
  9. Link again to and clearly clarify the place you bought information, metrics, quotes, and media

Finally, on the finish of the day, a profitable weblog put up wants to inform a very good story. What is most vital to us is participating our viewers and serving to them do extra with video throughout their enterprise.

What We Won’t Accept

There are some issues we, sadly, won’t be able to publish:

  • Anything that has already been revealed
    • We can not share a put up that has already been revealed on one other website or weblog
  • Anything that’s been coated on our weblog earlier than
    • Please do a search of our website earlier than submitting your put up
  • Anything which may be construed as a link-building scheme
    • Include no multiple hyperlink to your organization’s web site within the physique of the put up
  • Anything that’s overtly promotional in your group
    • We deal with worth and training, not options and product placements
  • Anything that’s clearly another person’s work
    • We is not going to settle for or publish plagiarism of different authors’ or corporations’ work
  • Anything that’s offensive, inaccurate, or overly important of people and corporations

How Do I Submit a Blog Post to Vidyard?

When you’re able to pitch an concept to Vidyard for the weblog please fill out the shape beneath.

Create your personal person suggestions survey

The Fine Print

The Fine Print

We are usually not obligated to publish your put up, all weblog posts should move our editorial requirements to qualify for publication. If your put up is rejected, you might be free to submit a brand new concept at a later time.

The Vidyard content material workforce reserves the correct to edit and adapt your weblog content material as we see match, and replace it sooner or later for accuracy and comprehensiveness. Vidyard reserves the correct to incorporate calls-to-action to Vidyard content material, together with however not restricted to e mail newsletters, stories, eBooks, and different downloadable content material.

You are usually not allowed to republish your visitor put up to your organization weblog, Medium, LinkedIn, Facebook, or some other websites as soon as revealed on the Vidyard weblog because of the threat of a Google duplicate content material penalty. You are allowed to share the hyperlink to your put up.

Thank you in your curiosity in being a visitor blogger.

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Hannah Cameron

Hannah Cameron

Hannah was a Content Marketing Manager at Vidyard. When she isn’t planning killer content material or capturing enjoyable movies, you’ll discover her taking part in video video games, binging true crime podcasts, or planning her subsequent highway journey!

Source hyperlink Video Marketing Tips

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