Expanded partnership helps Marketo Engage prospects personalize their advertising experiences and drive larger viewers engagement by means of the ability of video content material and video analytics.
KITCHENER, Ontario – September 18, 2019 – Vidyard, a number one video platform for enterprise, in the present day introduced an expanded partnership with Adobe to deliver the ability of video content material and video engagement analytics to B2B advertising groups world wide. Marketo Engage, a part of Adobe Marketing Cloud in Adobe Experience Cloud, is an entire resolution for B2B entrepreneurs chargeable for reworking the shopper expertise by participating throughout each stage of complicated shopping for journeys. The new partnership allows companies to simply add video internet hosting, publishing, optimization, and analytics to their Marketo Engage deployments, and to combine video with their lead and account-based advertising automation applications. Through this partnership, Marketo Engage prospects can now work straight with a Marketo Engage gross sales consultant to add Vidyard to their Marketo Engage contracts. This means working with one trusted advisor to construct a holistic advertising resolution that features video.
Marketers are Embracing Video as a Richer Way to Engage Audiences
Marketing groups are placing extra deal with incorporating video into their advertising combine to higher have interaction with prospects and join on a extra private degree. They’re producing extra video content material than ever earlier than and utilizing it throughout a broader vary of promoting applications and channels.
According to Vidyard’s 2019 Video in Business Benchmark Report, massive enterprise organizations created, on common, greater than 500 movies every final 12 months. Those movies are getting used to assist web site touchdown pages, e-mail advertising, ABM, social media engagement, and extra. Many of these companies nonetheless depend on conventional video internet hosting platforms like YouTube and Vimeo, which lack the power to scale video content material administration effectively, to customise the playback expertise for conversions, or to observe video engagement insights by particular person lead or account. Vidyard delivers these capabilities and extra to assist entrepreneurs simply scale their use of video whereas maximizing the affect and worth of every asset.
“Vidyard’s connection with Marketo Engage has made it easy for us to track interest in our videos from both known and unknown viewers,” stated Chris Perez, senior supervisor of Marketing Technology for McKesson. “The integration allows us to understand whether our content resonated with a particular individual, account or target demographic, and helps guide our future content strategy decisions.”
Bringing Video and Marketing Automation Together
“We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage. There’s no reason why video content shouldn’t be tracked the same way marketing teams track other pieces of high-performing marketing content,” says Devon Galloway, co-founder and CTO of Vidyard. “Our extended partnership will help organizations manage their video content with ease while unlocking the power of video engagement data directly within Marketo Engage.”
Vidyard’s video advertising capabilities for Marketo Engage assist entrepreneurs to work smarter and extra successfully to:
- Customize and optimize video playback expertise: With Vidyard’s video participant, entrepreneurs can customise the look-and-feel of their video playback expertise whereas including in-video calls-to-action together with Marketo Engage types, gates, hyperlinks, and extra to generate and nurture leads and goal accounts. Marketers may also create customized playlists, choose-your-own-path experiences, and hyper-personalized video experiences.
- Gain an in depth view into video analytics: Access Vidyard’s viewer analytics straight inside Marketo Engage, permitting entrepreneurs to optimize movies, rating leads and accounts primarily based on engagement, and successfully tailor subsequent steps. Detailed analytics assist entrepreneurs qualify their most engaged leads and accounts quicker by monitoring which movies they’re watching and how lengthy they’ve engaged in every.
- Upload, retailer, and share limitless video property: Marketers can handle movies with ease and have full management of their content material and knowledge. Upload, retailer, and share as many movies as you’d like with predictable annual prices.
- Showcase movies in an organized, branded, and distraction-free channel: Keeping audiences engaged is vital, which is why Vidyard affords Video Hubs to showcase an organization’s assortment of movies on a branded webpage. Marketers have the pliability to customise the pages and facilitate content material consumption to meet their targets, with easy accessibility to participant analytics and insights.
“Let’s face it – video is highly engaging, and that’s why it’s becoming a critical part of the marketing mix and why we deepened our partnership with Vidyard – to make it easier for Marketo Engage customers to include video in their marketing strategy,” says Brian Glover, director of product advertising, Marketo Engage, Adobe. “When you know how your customers engage with your video content and can leverage that data with the power of automation to personalize every touchpoint, it creates exceptional experiences that move leads and target accounts through the customer journey faster.”
Vidyard is the video platform for enterprise that helps organizations drive extra income by means of using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, observe the viewing actions of every particular person viewer, and flip these views into motion. Global leaders equivalent to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and flip viewers into prospects.
Sandy Pell, Head of Corporate Communications and Public Relations, Vidyard