New capabilities assist advertising, gross sales and buyer assist groups ship a large vary of customized buyer experiences confirmed to face out and increase viewers engagement.
KITCHENER, Ontario – March 27, 2018 – Vidyard, the main video platform for enterprise, at this time unveiled its newest product enhancements to assist advertising, gross sales and buyer assist groups drive better engagement by extremely customized video experiences. With its Spring 2018 replace, Vidyard has expanded its Personalized Video answer to assist customized audio tracks in addition to real-time personalization of video content material to assist advertising groups improve web site experiences and improve on-line conversion charges. Vidyard has additionally enhanced Vidyard GoVideo, its flagship video messaging app for gross sales and buyer assist, with Outlook and Zendesk integrations in addition to a brand new reporting dashboard to trace the adoption and impression of video throughout customer-facing groups.
“At a time when all of us are over-saturated with automated text-based communications, video is standing out as the best way to connect with customers and to build more personal relationships,” says Michael Litt, co-founder and CEO of Vidyard. “New types of video experiences, including Personalized Video and one-to-one video messaging, are taking this to the next level and helping our customers boost engagement rates and shorten deal cycles. We’re now making it easier than ever to deliver these personalized video experiences across web, inbound and outbound marketing programs, direct sales and customer support teams.”
New capabilities launched by Vidyard at this time embrace:
- Enhancements to its Personalized Video answer to assist dynamic, real-time personalization of video content material on web sites and touchdown pages in addition to expanded assist for audio personalization
- Enhancements to its Vidyard GoVideo one-to-one video messaging app together with new product capabilities and native integrations with Outlook and Zendesk
- New Analytics and Reporting packages to assist advertising and gross sales groups observe the ROI of its video and the impression of one-to-one video messaging on its gross sales natively inside Salesforce
New Personalized Video Capabilities Help Marketers Boost Conversion Rates
With customized video, main B2B, B2C and not-for-profit manufacturers are already reaching new heights in buyer engagement by actually bringing their viewers into the story. More than only a artistic method to stand out, it’s serving to them increase click-through and conversion charges on key outbound advertising campaigns and e-mail nurture packages.
“People are always expecting a sales pitch, so we don’t try to be a wolf in a sheep’s clothing” says Aisha Ghuman, Director of Marketing and Field Enablement at Quorum. “Our holiday video was just that. A genuine thank you to our customers from Quorum. We’re a fun company and we let that shine through by showcasing our culture. And by leveraging personalized video from Vidyard, we saw a 93.5% click-to-open rate, with more than 80% of recipients watching all the way to the very end. We’ve never seen this type of engagement before! I truly believe people buy from people, and from that moment we went from a company they do business with, to real people – fun people – they work with.”
With added assist for audio personalization, entrepreneurs can now ship much more immersive video experiences that drive greater engagement by combining each visible and audible parts which are robotically customized for particular person viewers. And with Vidyard’s new real-time customized video know-how, entrepreneurs can shock and delight web site guests with video content material that’s dynamically rendered with distinctive data akin to their title, firm title, firm brand, trade and extra. Personalized thumbnail pictures are additionally generated on-the-fly to make sure the movies stand out and garner the eye of web site guests.
“Real-time personalized video opens up exciting new opportunities for how digital marketers engage online audiences in creative, personalized and highly memorable ways,” says Tyler Lessard, Vice President of Marketing at Vidyard. “It’s not just a unique and interesting content experience, it’s a highly effective way to reduce bounce rates, increase time-on-page, boost engagement in key messages and ultimately drive higher conversion rates across your website and on key landing pages.”
See real-time customized video in motion: https://www.vidyard.com/blog/presenting-real-time-personalization
Vidyard Puts 1:1 Video Messaging on the Fingertips of Sales and Support
With its Spring 2018 launch, Vidyard is making it even simpler to share one-to-one video messages and display seize movies because of new integrations for its Vidyard GoVideo app. Sales and buyer assist reps can now simply seize and share customized movies from inside Microsoft Outlook and Zendesk Support, along with the opposite apps already supported at this time together with Gmail, Google Chrome, SalesLoft, Drift, and MixMax.
Vidyard GoVideo presents customer-facing groups a easy but highly effective method so as to add one-to-one video messaging and display seize movies to their on a regular basis workflows and buyer communications. Leading B2B gross sales groups are utilizing the app at this time to face out with prospects and increase response charges by 300% or greater. In addition to the brand new integrations, Vidyard has additionally added assist for offline video seize to make sure video recordings can nonetheless be made even when the WiFi connectivity is interrupted.
New Reporting Packages Offer Insight into Video Effectiveness and ROI
As advertising and gross sales groups increase their use of video content material there may be better want to judge its effectiveness and to grasp how using video is influencing new pipeline improvement, closed income and extra. To assist companies collect insights akin to these and to raised perceive the true ROI of video, Vidyard has launched a brand new analytics and reporting package deal as a part of its Vidyard for Salesforce integration.
The new package deal contains pre-built dashboards for each gross sales and advertising audiences. For gross sales groups, managers can have entry to pre-built Salesforce reviews that show the variety of movies despatched by every rep, how a lot pipeline and income has been influenced by video content material, and extra. These reviews will assist gross sales leaders perceive how video is being utilized by their workforce members and what sort of impression it’s having on rep productiveness and effectiveness. Similarly, the brand new advertising dashboard provides advertising groups pre-built Salesforce reviews with perception into how every video they’re publishing is performing and how it’s influencing gross sales pipeline and income. With insights like these, entrepreneurs can extra simply perceive which movies are having the best impression on income, to allow them to repeatedly optimize efficiency.
Vidyard is the video platform for enterprise that helps organizations drive extra income by using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and flip these views into motion. Global leaders akin to Honeywell, Lenovo, LinkedIn, Citibank, and Sharp depend on Vidyard to energy their video content material methods and flip viewers into prospects.
Corporate Communications and Public Relations, Vidyard
With its Spring 2018 replace, Vidyard has expanded its Personalized Video answer to assist customized audio tracks in addition to real-time personalization of video content material to assist advertising groups improve web site experiences and improve on-line conversion charges. Vidyard has additionally enhanced Vidyard GoVideo, its flagship video messaging app for gross sales and buyer assist, with Outlook and Zendesk integrations in addition to a brand new reporting dashboard to trace the adoption and impression of video throughout customer-facing groups.