Vidyard Expands Leading Video Platform to Help Marketers Generate More Leads with Video


December 5, 2017

Industry-first new method to interactive video, automated video transcriptions, and new social video capabilities assist entrepreneurs prolong the worth of their current content material and generate extra leads with video.

KITCHENER, Ontario – December 5, 2017 – Vidyard, the brand new technology video platform for enterprise, is making it simpler than ever for B2B entrepreneurs to appeal to, interact and convert extra leads with on-line video content material. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps entrepreneurs be sure that every video they publish is an evergreen lead technology engine, and is optimized for search engine marketing, social media engagement and lead conversion. Vidyard is also supporting new video content material codecs together with 4K and 360 diploma video.

“It’s no secret that marketers are using more and more video throughout the buyer’s journey, but most lack the tools they need to transform those videos into high-performance lead generation tools,” mentioned Jeff Loeb, CMO at Vidyard. “Vidyard’s new industry-first capabilities for in-video interactive CTAs, automated transcription, and social video will help marketers quickly turn their existing videos into lead generation machines that immediately drive sales pipeline”.

With its new Autumn 2017 launch, Vidyard has added the next capabilities to its video advertising and marketing answer:

  • Vidyard Interactive Events Library: Create interactive lead kinds, annotations and call-to-action (CTA) occasions, then apply to any video(s) in your content material library. Easily replace at any time—all from one central location throughout the Vidyard platform.
  • Free Automated Transcription: Automate the creation of audio transcripts for each video in your library whereas guaranteeing these transcripts are utilized to your web site metadata. Improve productiveness, enhance search engine marketing efficiency and simplify Closed Captioning.
  • Facebook Analytics: Get a single-source, at-a-glance comparability of how movies are performing throughout varied platforms, together with Facebook, to make next-step choices faster and optimize outcomes.
  • New Content Format Support: Native help for 360 diploma video, 4K video, H.265 and VP9 video codecs to energy new video content material experiences.

Interactive Events Instantly Optimize New and Existing Video Content

Vidyard’s Interactive Events Library helps entrepreneurs optimize new and current video content material for viewers engagement and conversions. Interactive lead kinds, annotations and calls-to-action can now be created, managed and utilized to a number of movies from one central location throughout the Vidyard platform. The Interactive Events Library will assist entrepreneurs add engagement and dialog alternatives to any video they publish, inviting viewers to obtain a associated asset, register for an upcoming convention, subscribe to a e-newsletter or e book a gross sales demo in a method that’s a seamless a part of the video-viewing expertise.

“Vidyard is in a league of its own when it comes to getting value out of sales and marketing videos. As a marketer, it’s been a continued frustration to not be able to measure the ROI of the video content we create. With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB. “With their new Interactive Events Library, we were able to quickly apply CTAs to all of our existing videos, allowing our video content to create real-time lead conversion. Best of all, the Vidyard team made it fast and easy.”

Free Automated Transcriptions Simplify search engine marketing and Increase Discoverability

With the addition of Free Automated Transcription capabilities, entrepreneurs and demand-generation groups can simply rework their video content material in additional discoverable and accessible content material belongings. Transcriptions additionally assist digital advertising and marketing groups populate search engine marketing metadata on web sites to be sure that movies are reaching the broadest viewers. Transcription knowledge follows Vidyard-hosted movies wherever they go, so wherever they find yourself, whether or not that be on a touchdown web page, because the hero of a video electronic mail marketing campaign, or throughout social media, they arrive with transcription. Marketers can even repurpose this copy to create corresponding weblog posts, social media advertisements, bylines, and extra.

Facebook Analytics and New Content Format Support

With the addition of Facebook Analytics inside Vidyard, B2B entrepreneurs now have a single and centralized view of distinctive video viewer knowledge. This will assist them perceive how movies contribute to their general social media methods. Understanding what varieties of posts drive probably the most attain engagement might help entrepreneurs higher perceive what varieties of movies are consumed most frequently to allow them to frequently embody that sort of their content material calendars. The at-a-glance comparability will assist them higher perceive on how their video content material is performing throughout varied channels from one place.

Vidyard has additionally prolonged its capabilities to help for 360 diploma, 4K, H.265 and VP9 video codecs, which opens up new video advertising and marketing potentialities. Creative, video, and advertising and marketing groups alike will love this new performance as a result of it’s going to permit their lead technology course of to prolong throughout industry-leading, high-quality video codecs.

More Information:

About Vidyard
Vidyard is the brand new technology video platform for enterprise that helps organizations drive extra income by way of the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders corresponding to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.

Media Contact:
Sandy Pell, Senior Manager, Corporate Communications, Vidyard
press@vidyard.com

Sandy Pell

Sandy Pell

Sandy Pell is the Head of Corporate Communications at Vidyard. She’s been named as one in all Canada’s PR Top 30 Under 30 by PR in Canada, and one of many Top 20 Tech Women in Canada by the C100. When she is not crafting distinctive communications, you may discover her reworking clean areas into exceptional locations as a business mural artist!



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