Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

March 9, 2017

Vidyard for SalesLoft helps trendy gross sales organizations enhance their electronic mail response charges by up to 8X by the usage of extremely partaking, custom-made, and personalised video emails.

KITCHENER, Ontario – March 9, 2017 – Vidyard, the main video platform for enterprise, immediately publicizes the most recent addition to their rising integration neighborhood: SalesLoft, the platform for modern-day gross sales engagement. With the Vidyard for SalesLoft integration, gross sales reps can simply document, share and monitor extremely partaking, personalised movies from inside the SalesLoft platform. This makes incorporating video a easy and efficient addition to any trendy promoting technique, serving to to humanize the promoting course of and construct higher relationships with patrons. Vidyard’s integration neighborhood consists of, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and extra.

Today’s prospects obtain a whole bunch of emails a day, which makes it particularly troublesome for gross sales leaders to stand out, get seen, and e-book conferences. By including a highly-engaging, personalised video to gross sales emails, gross sales leaders can enhance response charges by up to 8X.

The Vidyard for SalesLoft integration helps gross sales reps monitor what every prospect watched, down to the second, in order that they will attain out on the proper time with the proper message. It shall be particularly useful for inside gross sales, discipline gross sales, and answer consultants:

  • Inside Sales: Humanize and actually personalize prospecting emails by recording a webcam video of your self or capturing a display screen recording of your prospect’s web site or LinkedIn profile within the background.
  • Field Sales: After your preliminary assembly, ship curated follow-up supplies like testimonial movies, demos, or marketing campaign movies, together with a personalised introduction. No longer will offers be missed as a result of gross sales reps didn’t have entry to the proper content material on the proper time.
  • Solutions Consultants: Build and ship customized product demos utilizing display screen recordings or on-demand product movies.

“In 2017, the most successful sales teams understand that personalization and response rates are intrinsically linked,” says Kyle Porter, CEO of SalesLoft. “Video offers sales teams a new way to personalize sales communications in an authentic and natural way. Vidyard for SalesLoft allows sales teams to quickly record custom video messages as part of a sales cadence – all in the same time it takes to leave a voicemail.”

“It’s undeniable how effective video can be when it comes to building strong relationships, especially when you don’t have access to meet a buyer in person. Today, our sales team uses video to get connected with potential buyers on a more personal level during the sales cycle,” says Tonni Bennett, VP of gross sales at Terminus. “By incorporating video into their daily communications, our sales team has seen an increase in appointments scheduled, and responses have been higher to post-demo summaries and walk-throughs of sales contracts. With video, communication is short, sweet, and most important of all – human.”

“At a time when businesses and brands are looking to connect with customers with authenticity, video allows sales teams to rehumanize selling by quickly communicating complex ideas using simple video messages,” says Michael Litt, CEO and co-founder of Vidyard. “Videos are easy for buyers to digest, and simple for sales reps to create. No one has to worry about spelling, grammar, or typos, they just speak into their webcams and share their thoughts. This humanizes the information, brings it to life, and differentiates you from the competition.”

Vidyard for SalesLoft continues to lengthen the ability of video throughout the whole enterprise, from gross sales, to advertising, to customer support and past. In January, Vidyard launched GoVideo for Teams, a business-class video-recording device that makes it straightforward for organizations to embrace the ability of video for personalised communications. This comes after the corporate was additionally named a frontrunner in Forrester’s 2016 Online Video Platforms For Sales And Marketing Wave Report.

Vidyard’s strong set of open APIs and extensions permit builders like SalesLoft numerous methods to construct the potential of video into merchandise and purposes – all underpinned by unmatched analytics on video content material and viewers.

More Information:

About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. Global leaders comparable to Microsoft, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.

Media Contact:
Sandy Pell,
Sr. Manager, Corporate Communications


SaesLoft - Add to template

With Vidyard for SalesLoft, gross sales reps can add an enticing video thumbnail picture to their gross sales emails and electronic mail templates.

SalesLoft - Webcam Record

Record a personalised, customized video message inside SalesLoft – as quick as leaving a voicemail.

SalesLoft - Custom Platlist

Compile movies from advertising and gross sales right into a customized video playlist, curated for prospects.

Sandy Pell

Sandy Pell

Sandy Pell is the Head of Corporate Communications at Vidyard. She’s been named as one in all Canada’s PR Top 30 Under 30 by PR in Canada, and one of many Top 20 Tech Women in Canada by the C100. When she is not crafting distinctive communications, you will discover her remodeling clean areas into exceptional locations as a business mural artist!

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