Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success

June 15, 2016

Vidyard Engage makes it simple to ship movies natively from Gmail and Outlook and perceive the digital physique language of viewers

NEW YORK, New York – SALES MACHINE 2016 – June 15, 2016 – Vidyard, the video intelligence platform for enterprise, at the moment launched Vidyard Engage – a brand new suite of instruments that extends the energy of video past advertising and marketing to gross sales, assist, buyer success and different groups throughout the group.

With Vidyard Engage, buyer going through groups can now entry, file and ship video content material straight from Gmail and Microsoft Outlook as simply as attaching a PDF to an e mail. When the recipient clicks play, Vidyard Engage notifies the sender what was watched, how lengthy they seen it and which components they skipped or replayed. With these insights into the viewer’s digital physique language, customers can achieve new intelligence on which prospects and prospects are most engaged of their message and which matters are holding their consideration.

“Video is the most effective way to connect with modern B2B buyers, and it can also offer incredible insight into the interests and intent of each individual viewer,” mentioned Michael Litt, co-founder and CEO of Vidyard. “Despite its success as a strategic marketing tool, video remains an untapped resource for helping sales reps close more deals or building better relationships with existing clients. We’re addressing this head-on by making it simple for customer-facing teams to share key video assets from right inside their inbox and use viewer engagement data to better understand their audience.”

Today’s customer-facing groups are in search of new methods to seize and preserve the consideration spans of their goal audiences. Marketers have already seen video’s skill to increase click-through charges by 27 p.c, enhance web page conversion by 34 p.c and improve on-page engagement. But whereas video advertising and marketing effectiveness is rising for 91 p.c of firms, fewer than one-third of gross sales organizations are utilizing video content material successfully to affect offers. This is essentially attributed to how difficult it’s for gross sales reps to discover, entry and make the most of video belongings of their prospecting and promoting workflows.

Vidyard already helps advertising and marketing groups handle, optimize and analyze their video content material and on-line viewers at scale. Now, with Vidyard Engage and its new integrations with Gmail and Outlook, Vidyard is empowering anybody inside the group to leverage video content material for one-to-one prospecting and communications.

  • Sales reps can increase conversion charges by prospecting with video and specializing in the most engaged prospects;
  • Sales Enablement can higher educate gross sales groups on new merchandise and make the greatest advertising and marketing movies extra accessible to the gross sales group;
  • Support reps can shut instances quicker by sending the greatest how-to and coaching movies whereas studying which content material is greatest resonating with prospects;
  • Customer success groups can construct stronger relationships with shoppers by utilizing video content material to deliver a face to their model.

With Vidyard Engage, it’s simple to create, ship and observe video with intelligence on viewership.

  • Send: Easily entry, file and ship movies from inside Gmail or Outlook as simply as attaching a PDF;
  • Watch: Videos robotically play again on devoted branded sharing pages, so there isn’t a want to publish to YouTube or add to a particular website;
  • Alert: Receive e mail notification as quickly as the viewer watches the video and get particulars on how lengthy they engaged;
  • Act: Click into that contact to view their full viewing historical past inside Vidyard Contact Center.

For prospects utilizing Salesforce, all video viewing knowledge can be pushed straight into particular person lead and contact data for centralized monitoring and ROI reporting.

Pricing & Availability

  • Vidyard Engage assist for Gmail is out there at the moment. Integration with Microsoft Outlook shall be obtainable later in June 2016.
  • Vidyard Engage is offered beneath a per seat license mannequin.

Additional Information

About Vidyard

Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by way of the use of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, observe the viewing actions of every particular person viewer, and flip these views into motion. Global leaders equivalent to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and flip viewers into prospects.

Media Contact:

Brad Hem
Phone: (281) 543-0669

Karel Vuong

Karel Vuong

Karel Vuong is a Web Designer at Vidyard that’s targeted on delivering effectively designed, significant options to advanced issues. He works on the design and growth of by way of the creation of touchdown pages and microsites, and the refinement of the person expertise all through the website.

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