Vidyard has applied an impactful company social accountability program, hopes to encourage different high-growth corporations to give again
KITCHENER, Ontario – December 20, 2017 – In 2017, Vidyard, the main video platform for enterprise, additional cemented its dedication to company social accountability (CSR) by implementing applications by worker giving and volunteerism actions, company philanthropy, and neighborhood engagement initiatives.
“Tech talent in SaaS business today is different, and next-generation employees, myself included, are not all about material gain. This year, Vidyard grew from just over 100 to nearly 200 employees, so top talent retention has become an especially important priority,” says Michael Litt, co-founder, and CEO of Vidyard. “I care deeply about the engagement of our employees. We’re all mission oriented, so we’ve built social impact programs right into our company culture that make a big difference.”
In the previous yr, Vidyard has participated in lots of company-supported, company social accountability occasions and applications, lead by:
- Employees: Vidyard workers have participated in plenty of giving again and volunteerism applications, together with every day catered meals donation, annual vacation meals drives, and workforce bike-building actions that profit for native charities.
- Corporate: Vidyard joined the Pledge 1% program, which inspires and challenges people and corporations to Pledge 1% of fairness, revenue, product, and/or worker time for his or her communities.
- Community: Vidyard united greater than 700 younger professionals throughout Plugin occasions, a collection that organizes charitable occasions to unite the world’s tech staff.
“Expectations of the workplace are changing due in part to the composition of the workforce,” says Lisa Brown, VP of Talent at Vidyard. “By 2025, millennials will comprise 75% of the workforce and they no longer believe that there’s a choice between purpose and profit. I’m proud that Vidyard is a workplace that provides both. Every employee is encouraged to find their sense of meaning and purpose through volunteerism and their role at Vidyard.”
Employees: Corporate Giving and Volunteerism
Vidyard permits and encourages its staff to tackle volunteerism applications they’re all for. Each day, for instance, Vidyard provides free catered lunches to workers and has arrange a program the place volunteers like Brendan O’Driscoll, Vidyard’s technical author, packs up the leftovers for supply to the native males’s shelter. Outside of the every day meals donations, two teams of Vidyard staff additionally volunteer their time twice every week on the shelter.
Each month, increasingly more Vidyard staff be part of #changeyard, an inside collaboration group that shares new neighborhood initiatives and volunteer alternatives. Staff volunteer, Alex Paz-Barreiras, one among Vidyard’s enterprise growth representatives, says that she loves volunteering as a result of it offers her a chance to develop her management and administration expertise.
In May, Vidyard staff participated in a half-day, cross-functional workforce constructing occasion to assemble and distribute bikes and the equipment to regional charities like House of Friendship for kids, Ray of Hope for refugees, Big Brothers Big Sisters for kids, and the Working Centre for adults, plus the entire instruments for his or her bike restore program. Vidyard staff then welcomed youngsters from Big Brothers Big Sisters within the workplace and hand-delivered the bikes. For many staff, this was actually a touching second to see a easy, small process that they participated in deliver a lot pleasure to youngsters of their neighborhood.
Corporate: Pledge 1%
In 2017, Vidyard joined the Pledge 1% program which companions main organizations which might be dedicated to encouraging the early stage corporations they work with to make giving again a precedence. In help of the pledge, Michael Litt joined fellow expertise leaders on a Dreamforce panel the place they mentioned Winning The Talent Wars Through Integrated, Strategic Philanthropy, centered on how corporations with a transparent sense of goal and social influence are more and more enticing to right this moment’s workforce. Those that successfully combine company citizenship into their companies additionally take pleasure in higher worker engagement, productiveness, and retention. Michael additionally wrote a weblog submit for Giving Tuesday on ‘Why You Should Bake Community Betterment into your Business Model’ to assist encourage different corporations to get entangled.
Community: Plugin Local Charity Events
When Vidyard’s management workforce explored extra methods they may give again, they felt a accountability to the instant neighborhood round them. Gentrification had reshaped the area, and older, brick and beam buildings have been being torn down and transformed into high-tech workplaces. As a outcome, hire prices have been going up, and public providers felt the impacts of that change. This is when Vidyard based Plugin, a not-for-profit, Vidyard-sponsored group that host occasions to deliver younger professionals collectively in enjoyable and unconventional methods to join, construct and keep the neighborhood within the downtown Kitchener, Ontario ‘Innovation District.’ Once 1 / 4, neighborhood occasions elevate cash towards public providers and fundraising initiatives.
Throughout 2017, Plugin held 4 occasions the place tickets have been bought and proceeds got to native, charitable organizations. Leading up to the occasion, inside video producers at Vidyard volunteered their time to work with charity groups to assist create quick movies for every charity, which have been then proven once more on the occasion and given to the charity for future use. Events included, (1) Pints & Pianos: A Plugin Happening, in help of Ray of Hope which had 350 attendees, (2) Jazz Series: 5 Jazz-inspired occasions held in help of shelters/inexpensive housing in Waterloo Region, (three) Canada: A Plugin Happening, in help of the Child Witness Centre which had 300 attendees, and (four) Fatal Friday: A Plugin Happening, in help of Extend a Family of Waterloo Region which had 400 attendees.
In 2018 Plugin will likely be internet hosting one other 4 occasions with the subsequent one set for February.
Vidyard is the video platform for enterprise that helps organizations drive extra income by the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders similar to Honeywell, McKesson, Lenovo, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Sandy Pell, Senior Manager, Corporate Communications, Vidyard