New resolution brings Vidyard’s industry-leading video analytics, viewer engagement information and video personalization to Adobe Marketing Cloud
KITCHENER, Ontario – March 22, 2016 – Vidyard, the main video advertising and video analytics platform for enterprise, at the moment introduced a brand new suite of integrations with Adobe Marketing Cloud to assist the businesses’ shared prospects develop their use of video content material and viewers engagement analytics to appeal to, have interaction, qualify and convert extra prospects.
Through the brand new integration, Vidyard customers can now simply embed movies throughout their digital properties utilizing drag-and-drop parts inside Adobe Experience Manager whereas monitoring detailed video efficiency information and viewers engagement insights inside Adobe Analytics. Customers can even leverage Vidyard’s new Personalized Video resolution for delivering personalised video experiences for every particular person viewer by seamlessly weaving their title, firm title, firm emblem or different distinctive content material instantly into the video itself.
“Our customers are using video content to engage and convert their audiences at every stage of the buying journey, and many of them now have thousands of videos across disparate digital properties,” stated Devon Galloway, CTO at Vidyard. “Our new integrations with Adobe Marketing Cloud will help those businesses scale the use of video across their digital programs and to leverage unique audience engagement insights to optimize their performance and make smarter decisions.”
Although it is crucial to present a wide range of content material all through the gross sales cycle, video is rising as essentially the most highly effective medium to drive elevated engagement and conversion charges. In a 2015 survey by analysis agency Demand Metric, greater than 70 p.c of entrepreneurs reported that video converts higher than different content material varieties, however lower than 10 p.c are utilizing video analytics to assist qualify leads and enhance the outcomes of demand technology applications.
“Vidyard has proven to be a powerful solution for managing our growing video library, tracking the engagement of each individual viewer, and creating unique personalized video experiences that help grab people’s attention,” stated Michael Ballard, senior supervisor of digital advertising at Lenovo. “The new integration with Adobe Marketing Cloud will help us scale our video marketing programs in an efficient and controlled manner while accessing the insights and intelligence we need to make better decisions on the content we’re producing.”
The skyrocketing development of on-line video has created huge alternatives for entrepreneurs, however the simplest manner to get worth out of a video advertising program is to combine video analytics and viewers viewing information with different advertising instruments the place it may be considered in context and made actionable. For instance, merely figuring out that a specific prospect watched a video to the top is considerably fascinating, however the data turns into extra helpful when put within the advertising cloud and considered within the context of all the opposite interactions that particular person has had with the seller. That is a crucial step to serving to entrepreneurs prioritize leads and transfer them by way of the shopping for journey.
To study extra about Vidyard’s integration with Adobe Marketing Cloud, go to us at Kiosk #29 within the Innovation Showcase at Adobe Summit or take a look at this hyperlink: www.vidyard.com/adobe
About Adobe Marketing Cloud
Adobe Marketing Cloud empowers corporations to use huge information to successfully attain and have interaction prospects and prospects with extremely personalised advertising content material throughout gadgets and digital contact factors. Eight tightly built-in Solutions supply entrepreneurs a whole set of selling applied sciences that target analytics, net and app expertise administration, testing and concentrating on, promoting, viewers administration, video, social engagement and marketing campaign orchestration. The tie-in with Adobe Creative Cloud makes it straightforward to shortly activate artistic property throughout all advertising channels. Thousands of manufacturers worldwide together with two thirds of Fortune 50 corporations depend on Adobe Marketing Cloud.
Vidyard (Twitter: @Vidyard) is the industry’s main video advertising platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, prospects can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising automation and CRM instruments to ship user-level video engagement information, turning views into gross sales.
Phone: (281) 543-0669