Vidyard expands the chief group to speed up buyer success and income development via high-velocity, customer-centric go-to-market methods.
KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the main video platform for enterprise, welcomes Jeff Loeb as chief advertising and marketing officer (CMO). Jeff will lead the worldwide advertising and marketing group as the corporate drives digital transformation via the fashionable use of on-line video. His management will likely be particularly priceless as Vidyard continues to innovate and create new methods for organizations to harness the ability of on-line video to have interaction audiences and speed up enterprise outcomes.
Jeff has greater than twenty years of management expertise constructing SaaS, Cloud and Enterprise B2B software program firms together with Dynatrace, RSA Security, Navisite, Oracle and Akorri. Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara.
“Online Video is quickly becoming a must-do business priority due to its power to effectively tell stories, accelerate business results and cut through the noise of traditional content marketing. Vidyard has created a new generation video platform for businesses that goes beyond traditional video hosting tools like YouTube and Vimeo. Vidyard enables companies to increase engagement, improve customer experiences, and integrate video with marketing automation platforms (MAP), customer relationship platforms (CRM) and customer support solutions,” says Jeff Loeb, chief advertising and marketing officer at Vidyard. “I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.”
Vidyard helps advertising and marketing, gross sales, help and administration groups create, share, monetize and measure video. Marketing and gross sales groups speed up gross sales cycles by creating customized and interactive video that drives engagement, captures leads and guides the customer’s journey. Audience engagement knowledge is handed to gross sales reps through MAPs together with Salesforce, Marketo, Eloqua, HubSpot and extra. This permits reps to give attention to extremely engaged and educated prospects and have extra focused and related conversations. Global leaders, together with Microsoft, McKesson, Lenovo, Cision, Citibank, Dynatrace, MongoDB and Sharp, energy their video engagement methods with Vidyard.
“Jeff’s expertise as a modern digital marketer and his success establishing companies as category leaders made him the perfect addition to the Vidyard team. His track record of building low friction, high-velocity go-to-market strategies will help Vidyard continue to scale and grow rapidly,” says Michael Litt, chief government officer at Vidyard. “He’s skilled in working closely with sales and product teams to bring products to market, while differentiating against the competition and accelerating market penetration. His deep experience with bringing enterprise SaaS solutions to market made him the ideal fit for our business.”
Jeff Loeb’s appointment as chief advertising and marketing officer comes sizzling on the heels of Vidyard’s latest announcement of Shannon Stubo, the CMO of LinkedIn, becoming a member of the corporate’s board of administrators. Recently, Vidyard was named a class chief by The Forrester Wave™ Online Video Platforms For Sales And Marketing, This autumn 2016, which analyzed essentially the most vital software program options within the area. The firm additionally lately launched Vidyard GoVideo Enterprise, a business-class version of Vidyard GoVideo (previously ViewedIt), the free, video-recording device that makes it straightforward for organizations to embrace the ability of video for customized communications.
Vidyard is the video platform for enterprise that helps organizations drive extra income via using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. Global leaders such as Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Sandy Pell, Sr. Manager, Corporate Communications, Vidyard