YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego be a part of prime voices in video, advertising and marketing, content material and buyer success
KITCHENER, Ontario – October 19, 2016 – Vidyard in the present day introduced the speaker lineup for Viewtopia® 2016, the business’s largest annual video advertising and marketing summit being held in San Francisco Nov. 9-10.
YouTube and Vine persona Zach King headlines a powerful audio system checklist that includes business analysts, video consultants, advertising and marketing innovators and different enterprise leaders. Video continues to be one of many quickest rising and only areas of contemporary digital advertising and marketing. Viewtopia® attendees will hear from modern advertising and marketing leaders about how video helps drive outcomes at their firms and can study sensible methods to launch and advance their very own video advertising and marketing applications, in addition to methods to use the facility of video in different areas of the enterprise to spice up viewers engagement and enhance outcomes.
“Online video is changing the way businesses connect and communicate with modern buyers,” mentioned Michael Litt, co-founder and CEO of Vidyard. “Viewtopia® is the place we discover the newest developments in digital content material and storytelling, and the increasing function that video is taking part in all through the shopper lifecycle. It’s an ideal alternative for entrepreneurs, gross sales leaders and enterprise executives to find what’s actually working and to realize sensible recommendation on methods to use video in a extra strategic approach to ship actual outcomes.”
Zach King began his journey in movie on the age of seven when his mother and father put him in command of taking pictures dwelling movies at a marriage. Since that second, he’s had the movie bug in his blood. As a freshman in movie faculty, he began his YouTube channel the place he began posting his movie initiatives, similar to Jedi Kittens, which rapidly went viral producing tens of millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Three years later, he was awarded the 2016 Shorty Award for Best Vine Artist, and he’s now heralded because the king of Vine magic and probably the most standard content material creators on social media.
Forrester Research analyst Laura Ramos is a number one skilled in business-to-business advertising and marketing with hands-on senior administration expertise in company, business and product advertising and marketing; demand administration; and social media. She helps Forrester’s B2B advertising and marketing purchasers plan, construct and ship advertising and marketing applications that mix conventional and digital approaches that lead with enterprise points, create thought management and gasoline their firm’s topline progress.
Her colleague Nick Barber makes a speciality of video applied sciences, together with dwell and on-demand video throughout the enterprise and for buyer experiences. His analysis facilities on how firms can use on-line video platforms for gross sales and advertising and marketing operations and the way they’ll improve their enterprise utilizing video collaboration and video conferencing. Prior to becoming a member of Forrester, Barber was the director of on-line video at IDG News Service, the place he was a know-how information journalist serving IDG’s international community of internet sites. He helped construct IDG’s international video presence from each a content material and know-how perspective, and he produced 1000’s of movies on a variety of enterprise and client subjects.
René Lego is an award-winning, Emmy-nominated producer, director and videographer who at present leads video manufacturing and media technique at Solarwinds, a number one international supplier of IT monitoring and administration instruments. During the previous six years at Photo voltaicWinds, Lego’s video workforce has flourished right into a multi-faceted inside video manufacturing, inventive and media workforce with over 1,500 movies launched. She is the chief producer of Photo voltaicWinds Lab, a month-to-month buyer livestream discuss collection, and has helped develop and increase THWACKcamp, Photo voltaicWinds’ annual on-line digital thought management and coaching occasion, now in its fifth yr.
A advertising and marketing and gross sales business veteran with greater than 20 years of expertise, Tim Riesterer has devoted his profession to enhancing the conversations entrepreneurs and salespeople have with prospects and prospects. His books “Customer Message Management,” “Conversations that Win the Complex Sale” and “Three Value Conversations” concentrate on enhancing market-ready messages and instruments that entrepreneurs and salespeople can use to win extra offers.
To see the total checklist of audio system and subjects, study extra concerning the occasion or register, go to the Viewtopia® web site: https://www.vidyard.com/viewtopia/. Registration is $499 for the total 2-day occasion.
Viewtopia® will even be the location for the 2016 Video Marketing Awards (VMAs) to acknowledge organizations and particular person entrepreneurs utilizing video content material and video analytics to drive income and enhance advertising and marketing outcomes. Winners in every class shall be acknowledged on the occasion and may have a possibility to share their story with different attendees. To see the total checklist of classes, go to https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/.
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Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by way of using on-line video. Going past video internet hosting and administration, Vidyard helps companies drive higher engagement of their video content material, monitor the viewing actions of every particular person viewer, and switch these views into motion. Global leaders similar to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.
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