Vidyard and Media One Creative Expand Partnership to Help Brands


September 17, 2019

Expanded three-year partnership makes automated video personalization a core a part of video manufacturing companies for manufacturers throughout B2C, B2B, and not-for-profit markets.

KITCHENER, Ontario – Sept 17, 2019 – Vidyard, the main video platform for enterprise, as we speak introduced an expanded partnership with main video content material company, Media One Creative, to provide automated video personalization as an built-in a part of their international video manufacturing companies. Through the expanded partnership, purchasers of Media One Creative can now run absolutely built-in personalised video campaigns which are executed and supported by the Media One Creative staff, powered by Vidyard’s revolutionary personalised video know-how.

Personalized video is an revolutionary approach to minimize by the noise and drive deeper engagement with on-line prospects and prospects. Proven to improve response charges and engagement time, manufacturers are turning to personalised video to assist digital advertising campaigns, buyer communications, automated responders, account-based advertising, and even on-line web site interactions. Brands have seen greater than a 500% improve in viewers engagement when sharing a personalised video expertise in contrast to conventional campaigns and text-based communications.

“With so many marketing messages competing for attention, brands are having trouble standing out. Brands want to communicate in a personalized way with their customers and through this expanded partnership, we are enabling this to happen at scale,” says Derek Rider, CEO & Co-Founder of Media One Creative. “With personalized video, brands can deliver more compelling and memorable experiences that not only take advantage of video as a powerful medium, but also leverage individual personalization to make that content irresistible to watch.”

With Vidyard’s personalised video know-how, Media One Creative delivers video advertising campaigns that may weave every particular person viewer’s personal title, firm title, account particulars, or different distinctive details about them straight into the video itself. More than only a approach to improve click-through charges, viewers keep engaged longer when the personalised points improve the storyline. With years of expertise in creating personalised movies for purchasers, Media One Creative is Vidyard’s most popular associate for personalised video manufacturing due to their expertise with the know-how and in creating ideas that take distinctive benefit of personalised parts.

“Personalized video is an exciting technology that has an immediate and measurable impact on modern marketing programs,” says Michael Litt, Co-Founder and CEO of Vidyard. “But the greatest value is realized when you have the right video content agency who knows how to use the technology in a creative way to enhance the story and optimize results, and that’s why we’ve partnered with Media One Creative. It’s all about delighting customers through thoughtful storytelling and creating memorable moments that turn viewers into customers, and customers into advocates.”

Vidyard and Media One Creative have been companions for greater than 5 years, serving to to create personalised video experiences for big enterprise purchasers together with Hyundai, OMERS, Cogeco, Reckitt Benckiser (Airwick), Return Parth and the YMCA. New initiatives are underway with Personalized Video functions in Automotive, Retail, eCommerce, Financial Services, Insurance, Sports and Entertainment

Through the expanded partnership, Media One Creative presents built-in personalised video companies for one-to-many advertising campaigns, automated workflows, and real-time video personalization on web sites and touchdown pages.

“Media One Creative’s mission is to deliver what we like to call, ‘Content Worth Creating’ and continuing to provide Personalized Video with our partner, Vidyard, helps us achieve this goal,” stated Rider, “We’ve been working together for over 5 years – this renewed commitment will serve both of our customers well into 2022 and beyond.”

Specializing in strategic content material creation, Media One Creative depends on its deep roots inside media, journalism, broadcast, branded content material and digital, to assist purchasers inform their tales by model movies and partaking content material that leverage the newest improvements in video know-how.

More Information:
Personalized Video from Vidyard: https://www.vidyard.com/marketing/personalized-video/
Media One Creative: https://mediaonecreative.ca/personalized-video/

About Vidyard
Vidyard is the video platform for enterprise that helps organizations drive extra income by the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, observe the viewing actions of every particular person viewer, and flip these views into motion. Global leaders equivalent to Honeywell, LinkedIn, Citibank and Sharp depend on Vidyard to energy their video content material methods and flip viewers into prospects.

About Media One Creative
Media One Creative is an award-winning inventive content material firm specializing in video and movie manufacturing for the world’s largest manufacturers. Leveraging the facilities of excellence we’ve in-built Canada, USA and Europe, Media One Group is ready to ship earned, paid and owned content material, globally.

Across our group of firms we over 900 journalists and producers and over 300 manufacturing and post-production professionals. We have accomplished over three,000 content material initiatives world wide.

The group’s consumer record consists of: ASUS, Bank of Montreal, Bell, Budweiser, CFL, CGI, Choice Hotels, Cogeco, Corus Entertainment, Danone, Deltek, Disney, EY, Ford, Hershey’s, HTC, Huggies, Hyundai, Jaguar, Maple Leafs Sports and Entertainment, Mark’s, Marvel, McDonalds, Mazda, Microsoft, Netflix, Nintendo, Nike, Paramount Pictures, Pepsi, Pfizer, Reckitt Benckiser, Salesforce, SAP, Scotiabank, Staples, Subaru, Sunlight, Tim Hortons, Uber, Xerox and YMCA, amongst others.

Media Contacts:
Sandy Pell, Head of Corporate Communications, Vidyard
press@vidyard.com

Derek Rider, CEO & Co-Founder, Media One Creative
derek@mediaonecreative.ca

Video:
Case Study – Personalized Video with Hyundai Canada and Media One Creative

Sandy Pell

Sandy Pell

Sandy Pell is the Sr. Manager, Corporate Communications and Public Relations at Vidyard. Sandy was named one in all Canada’s PR Top 30 Under 30 by PR in Canada, and one of many Top 20 TechWomen in Canada by the C100. When she is not crafting distinctive communication items you will discover her reworking clean areas into exceptional locations as a Commercial Mural Artist.



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