New partnership delivers end-to-end video advertising and marketing options spanning content material manufacturing, personalization, distribution, and analytics
TORONTO, Ontario – February 17, 2016 – Vidyard and Media One Creative at this time introduced a partnership to supply complete video advertising and marketing options to assist companies drive new ranges of engagement of their content material and flip viewers into clients. The new partnership will see the main video advertising and marketing platform and considered one of Canada’s quickest rising digital companies assist companies rapidly deploy video advertising and marketing applications whereas guaranteeing they will monitor particular person viewer engagement and the ROI of their video content material. Media One Creative may even supply a brand new service to assist companies create Personalized Video experiences that seamlessly weave the viewer’s title, firm emblem and different personally related content material into the circulation of the video to drive larger engagement, greater conversion charges and elevated ROI.
Video is confirmed to be the best content material kind for participating audiences and changing prospects into clients. While nearly all of companies are growing their investments, a 2015 business analysis report discovered that the highest obstacles to video advertising and marketing success embrace the shortage of an efficient video technique and the shortage of compelling content material. Vidyard and Media One Creative will collaborate to assist companies overcome these challenges, delivering video advertising and marketing options that mixes content material manufacturing, video personalization, on-line distribution, particular person viewer monitoring and ROI reporting.
“Every business needs to be thinking about analytics and insights as a core part of their video marketing strategy,” stated Derek Rider, co-founder and CEO of Media One Creative. “We’re thrilled to partner with Vidyard to help clients take their video programs from tactical to strategic, and to deliver exceptional content and video analytics that deliver real results in a way that is integrated with their broader marketing and sales strategy.”
Through the brand new partnership, Media One Creative may even use the Vidyard Personalized Video know-how to create 1-to-1 customized video experiences that actually carry viewers into the story. Personalized movies have been confirmed to considerably enhance click-through and conversion charges, providing an modern new means for entrepreneurs to minimize by way of the noise and create memorable content material experiences.
“The results we’re seeing with personalized video are incredibly exciting, with some of our largest customers seeing more than a 500 percent increase in conversion rates over their typical campaigns,” stated Tyler Lessard, chief advertising and marketing officer at Vidyard. “We’re excited to partner with Media One Creative as a trusted personalized video content producer. Together, we’ll help clients in both B2C and B2B markets deliver innovative video campaigns that drive action and deliver results in a scalable manner.”
To see customized video in motion, merely go to right here and enter your info to have a customized video rendered only for you. For extra info on Vidyard and Media One Creative, please go to www.vidyard.com and www.mediaonecreative.com.
Vidyard (Twitter: @Vidyard) is the business’s main video advertising and marketing platform that helps entrepreneurs drive outcomes and ROI with on-line video content material. With Vidyard, clients can add video to their web sites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to motion, optimize search engine hits, seize leads, and model their participant skins all from one place. Vidyard integrates with key advertising and marketing automation and CRM instruments to ship user-level video engagement information, turning views into gross sales.
About Media One Creative
Media One Creative has develop into considered one of Canada’s quickest rising digital video companies, with a group of over 65 skilled video, audio, artistic and undertaking administration employees. Media One Creative focuses on working with purchasers and companies to remedy enterprise challenges by way of video.
Phone: (281) 543-0669