Shannon Stubo brings greater than 20 years of Silicon Valley advertising and marketing and communications experience to Vidyard’s Board of Directors.
KITCHENER, Canada (March 7, 2017) – Vidyard, the main video platform for enterprise, pronounces Shannon Stubo, has joined Vidyard’s board of administrators. Shannon, LinkedIn’s CMO and SVP of company communications, will assist information Vidyard’s speedy progress as the corporate drives the digital transformation of organizations, together with advertising and marketing and gross sales groups, speaking by the use of on-line video.
Over the final twenty years, Shannon has labored at 5 of the world’s main expertise firms: Intuit, Yahoo!, eBay, OpenTable, and LinkedIn the place she helped to construct new markets and develop class management on a world scale. Her experience can be particularly priceless as Vidyard expands operations world wide and builds out its world associate ecosystem to assist its rising enterprise customer-base. Global leaders, together with Microsoft, McKesson, Lenovo, Cision, Citibank, MongoDB and Sharp, at the moment select Vidyard as their main video platform to assist gross sales, advertising and marketing, customer support, and inner communications methods.
“Shannon and I share such similar visions and values, so I know her guidance will be especially valuable to our marketing, communications, sales and product teams as we continue to build the best customer experience possible,” says Michael Litt, CEO at Vidyard. “She’ll be key in helping us effectively scale our global team, lead the market with cutting-edge products, and ultimately help our customers succeed through the strategic use of online video.”
“Marketing and communications strategies are converging, making the art of storytelling for companies more important than ever, and video is at the center of that transformation,” stated Shannon. “But this is only one of the reasons why I wanted to get involved with Vidyard. Not only are they at the forefront of this shift, but Michael stood out to me as someone who puts a premium on culture and values, which we also do at LinkedIn.”
Today, Shannon leads the worldwide advertising and marketing and company communications groups at LinkedIn, the world’s largest skilled community on the Internet. She joined LinkedIn in 2010 as its first VP of company communications. In 2015, she was promoted to CMO and SVP of company communications, reporting immediately into LinkedIn CEO Jeff Weiner.
Prior to LinkedIn, Shannon held a management position at OpenTable, the world’s main supplier of on-line restaurant reservations the place she oversaw the corporate’s world communications methods. At eBay, Shannon was VP, company communications, the place she oversaw eBay’s world communications technique, offered govt counsel, and suggested the chief workforce, nation managers and different division heads on communications methods, messaging, and points administration. She additionally labored intently with the CFO and investor relations workforce on key monetary bulletins and occasions.
As a high world communications govt, Shannon has been acknowledged on PRWeek’s Power List, The Holmes Report’s Influence 100 and Business Insider’s THE PR 50: The Best Communications Pros In Technology for her roles in communications and advertising and marketing.
Recently, Vidyard was named a pacesetter by The Forrester Wave™ Online Video Platforms For Sales And Marketing, This autumn 2016, which analyzed probably the most vital suppliers within the area. The firm additionally just lately launched Vidyard GoVideo Enterprise, a business-class version of Vidyard GoVideo, the free video-recording device that makes it simple for organizations to embrace the ability of video for personalised communications.
Vidyard is the video platform for enterprise that helps organizations drive extra income by the use of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive larger engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders comparable to Microsoft, Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into clients.
Sandy Pell, Sr. Manager, Corporate Communications, Vidyard
Vidyard provides LinkedIn CMO, Shannon Stubo, to board of administrators. Shannon brings greater than 20 years of Silicon Valley advertising and marketing and communications experience.