Video Selling Examples to Steal For Yourself (You’re Welcome!)


May 2, 2018

Want to get began with video promoting however undecided the place to start? Look no additional than our video promoting examples!

Video promoting is exploding proper now. In reality, Sean McPheat of MTD Sales Training named video a high gross sales development of 2018, simply as HubSpot lately listed video prospecting as their #1 talent each gross sales improvement consultant wants to grasp in 2018

And the outcomes don’t lie—simply take a look at Lauren Wadsworth, an SDR at Dynamic Signal whose “experiment” with video promoting allowed her to e book 5x extra conferences and enhance her meeting-to-opportunity conversion price 200%. Or how incorporating video into their gross sales outreach gave Terminus greater than triple the response price. 

If you haven’t had an opportunity to add video to your gross sales technique but (or are simply searching for some inspo to your personal cadence) right here’s how high salespeople are utilizing video to crush their quotas—together with their high ideas and greatest practices for you to emulate.

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Let’s dive into the video promoting examples:  

Name: Florin Tatulea
Role: SDR (Now AE), Loopio
Uses video for: Prospecting

In a LinkedIn publish, Florin recognized the Vidyard Chrome extension as one of many instruments that enabled him to grow to be a top-performing SDR. “I use Vidyard… on a daily basis and have booked meetings that may have never happened because I went above and beyond what most prospects have ever seen,” he says.

Florin’s greatest practices for video prospecting:

  • Don’t use a script! Just discuss such as you usually would
  • Have a number of speaking factors to present you’ve performed your analysis
  • Give a verbal call-to-action (CTA) on the finish of the video
  • Keep movies quick—round 60 seconds is right
  • Display your prospect’s identify within the thumbnail, to allow them to inform the video was custom-made only for them

Name: Jamie Shanks
Role: CEO, Sales for Life
Uses video for: Social Selling

“I have an empirical bias towards highly contextualized, humanized, ‘blended’ messages that incorporate both video-based insights and short-text with a direct call-to-action,” says Jamie.

Though his “empirical bias” is well-founded (he’s skilled over 75 000 gross sales professionals!), he nonetheless wished to persuade his readership of his success with video by publishing the outcomes of a latest LinkedIn Inmails marketing campaign—split-tested for the medium of communication and the messaging.

Richard + James – Social Selling Mastery for you

His outcomes? Overwhelmingly in favor of video.

The group which obtained a 1:1 direct video message that included a hard-selling CTA had a 37.three% response price and generated $27,000 in gross sales throughout the course of the 30-day marketing campaign. Compare that to a 5.5% response price and $zero in gross sales for a text-based hard-selling CTA alone.

For Jamie, “Vidyard is a magical instrument in gross sales professionals’ arms that may drive Social Selling actions!”

Jamie’s greatest practices for leveraging video in social promoting:

  • Tailor your messaging particularly to every prospect—patrons can inform while you’ve created a message only for them
  • Try a blended strategy: use textual content and video collectively to join together with your prospect on a person degree and ship a concise CTA

Name: Tonni Bennett
Role: VP Sales, Terminus
Uses video for: Account-based advertising and marketing (ABM)

Since bringing Vidyard’s Chrome extension into their outreach, Terminus has been killing the video ABM sport—a lot in order that one prospect wrote a LinkedIn publish about how impressed they had been with their prospecting! “The results aren’t just anecdotal either,” Tonni says, “inside just some months of incorporating video we discovered that we had been seeing in our outreach emails a 40% larger open price, 37% larger click on price, and 216% larger response price.”

Tonni’s greatest practices for utilizing video in ABM:

  • Practice makes excellent—Terminus’ SDRs and AEs should movie a sure variety of take a look at movies and obtain ideas and suggestions from their managers earlier than they’re given the chance to ship movies to prospects. This ensures they’re comfy and ready for the true deal!
  • Be human: Tonni coaches her workforce to movie just one or two takes of a video earlier than sending it out so their message sounds pure and unscripted
  • Prove worth—don’t soar into speaking about your services or products instantly. Make your video about your prospect and the challenges they face, then segue into your resolution

Name: Eric Martin
Role: AE at DataFox
Uses video for: Educating bottom-of-funnel prospects

Eric makes use of video to create customized tutorials to give a serving to hand to his prospects on free trials. Every afternoon, he checks up on his prospects’ progress utilizing FullStory—a instrument which retains observe of the whole lot customers do inside an app—to determine areas the place his prospects are getting caught or may profit from some extra steering.

After he’s reviewed this info, he creates a customized video tutorial for every prospect utilizing the Vidyard Chrome extension. Since he will get a notification after each video view, he’s in a position to maintain observe of his prospect’s enchancment after every session. “Best of all,” he says, “the end users (and their managers) love it, and it works.”

Eric’s greatest practices for educating prospects down-funnel:

  • Video messages at this stage generally is a little longer than prospecting messages, however it’s nonetheless a good suggestion to maintain them succinct—he recommends 1-2 minutes in size
  • Focus on specifics: goal areas the place your prospects are getting caught or stuff you need them to study in regards to the product

Already utilizing video to crush it? Share a few of your greatest ideas (or movies) within the feedback beneath.

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Carina Rampelt

Carina Rampelt

Carina was a former Vidyard advertising and marketing intern. When not creating superior content material she will be discovered studying, touring, or listening to the Hamilton soundtrack on repeat.



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