Video Messaging Ideas to Make B2B Personal


March 31, 2020·6 min learn

Video messaging can, and may, be used throughout your online business to collaborate, join, and convert. These are a few of our favourite examples throughout groups and trade use instances.

Video is in every single place and it’s no shock why. 

Among video’s many advantages for enterprise is the facility to seize and maintain consideration, affect shopping for choices, drive natural visitors, enhance conversions, and develop income. 

Consider this: 20% of individuals will learn the textual content on a web page, however 80% will watch a video

One of one of the best components is that there’s nobody proper method to use video messaging—it will probably, and may, be used throughout your online business to collaborate, join, and convert.  

As a marketer, I’ve seen first-hand how highly effective video will be for participating audiences. It connects on a extra human degree, delivers data in a method that we course of quicker and retain longer, and allows us to inform higher tales whereas infusing emotion into our message. 

Simply put, video is the subsequent neatest thing to being there in individual. So it ought to come as no shock that its use in enterprise is shortly rising past its conventional roots in advertising and coaching.

Thanks to developments in key applied sciences, we’re seeing the rise of interactive and customized video, social video, private and non-private reside streams, safe inside video sharing, and real-time video conferencing. 

We’re additionally seeing the rise of non-public video messaging—a easy method for anybody to seize and share brief video messages which might be extra impactful than text-based emails however don’t require a reside two-way dialog like cellphone calls or video conferences. In some ways, it’s one of the best of each worlds.

Whether it’s for onboarding new staff, sharing the newest government message, or connecting with clients in a extra private method, the adoption of video messaging is rising exponentially because the instruments to allow it to turn out to be extra accessible. 

Originally constructed to assist gross sales professionals stand out and join with extra clients, the Vidyard group has discovered numerous new methods to talk with video messaging. 

These are our favourite examples of video messaging.

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Top Examples of Video Messaging

Employee Communication and Collaboration

  1. The assembly recap: Quickly recap conferences and collaborative brainstorms to share key takeaways with others and assist with thought retention.
  2. Team information sharing: Capture new classes realized and finest practices in a easy format that others can be taught from, higher bear in mind, and revisit as wanted.
  3. Executive updates: Use video to maintain your groups engaged and up-to-date with firm updates from management.
  4. Sales enablement: Record a fast walkthrough to your gross sales group on the precise sources which might be accessible to assist them and their conversations with clients.
  5. Virtual introductions: put a face to a reputation and ship a fast video introducing your self to your new colleagues.

Sales Professionals

  1. A hotter chilly outreach: Use webcam or display screen seize movies as a greater method to attain out to chilly prospects and to clarify precisely how one can assist their enterprise.
  2. Account government introduction: introduce your self to new accounts with a brief video.
  3. Pre-meeting join: Reduce assembly cancellation charges by sending a video message earlier than your assembly to verify the main points and construct a extra human connection.
  4. Post-meeting recap: Following a buyer cellphone name or assembly, document a brief video to summarize key factors and subsequent steps that they’ll simply ahead to different colleagues.
  5. Email signature video: Up your e-mail signature recreation by recording a brief video to introduce your self and your function. Add it to your e-mail signature with a hyperlinked thumbnail picture.
  6. Event follow-up: attain out to new leads following your occasions with a brief video.

HR and Talent Development

  1. Recruiting movies: Use video to promote open job alternatives at your organization.
  2. One-to-one recruiting movies: Create video messages to join with potential hires for particular job openings.
  3. Pre-screen interview invite: Excite and delight potential new hires by letting them know they’ve met the choice standards to start the interview course of at your organization.
  4. Offer video: Complement your formal provide to a candidate with a enjoyable video.
  5. Welcome new hires aboard: Make new staff really feel like part of the group by welcoming them with a private video message.
  6. HR enterprise associate introductions: Put a face to a reputation by sending a private video message introducing your self to new hires.

Marketing Teams

  1. Campaign overview: Use video versus an extended e-mail or presentation to share key marketing campaign outcomes along with your group or management.
  2. Content advertising: Before you launch a brand new content material asset, document a video to educate your inside groups on why it’s essential and the way they may also help to advertise.
  3. Video e-newsletter: Spice up your e-newsletter by recording and embedding customized movies to complement your e-mail communications.
  4. Digital advertising: Use display screen seize movies to share web site updates with inside groups in a method that allows you to clarify each the what and the why.
  5. Event advertising: Use the facility of video to enhance outreach to potential companions, sponsors, audio system, and attendees to your upcoming occasions.
  6. Content promotion: Embed a promo video in marketing campaign emails or touchdown pages to present a high-level overview of your content material.
  7. Creative design: Create brief movies to solicit or present suggestions on product design, web site design, and different inventive belongings.
  8. Press pitches: Stand out with reporters by pitching new story concepts in a method that introduces your self and creates a extra private connection.

Customer Experience Teams

  1. Faster, higher buyer assist: Stop sending text-based directions and display screen photographs. Instead, begin utilizing video to present precisely how to clear up a difficulty in an easy-to-follow format.
  2. Ongoing buyer communications: Update your clients on firm information and product updates with video messages that stand out and get seen.
  3. Congratulate clients: Share a video to have fun a buyer’s particular second or milestone.

Product Development Teams

  1. Project administration: Share video messages to clearly summarize undertaking plans and to maintain teammates aligned on key deliverables.
  2. Design and UX opinions: Use customized display screen seize movies to solicit or present suggestions on person expertise design updates.
  3. Product suggestions solicitation: Encourage different groups and clients to present product suggestions by way of customized movies that clearly present, and clarify, their perspective.

IT and Help Desk Teams

  1. Here, let me present you: Show staff precisely how to resolve frequent points with a customized display screen recording that leaves no room for misinterpretation.
  2. Application coaching and FAQs: Help staff learn the way to use completely different functions and instruments on their very own time with customized, on-demand walkthrough movies.

Finance, Legal and Business Ops

  1. Budget report opinions: Cut down on time spent in face-to-face conferences through the use of video messages to recap and clearly clarify finances experiences.
  2. How-to movies for workers: Use display screen seize movies to present staff exactly how to submit bills or invoices to save everybody priceless time.
  3. Contract opinions: When reviewing a contract internally or with third events, strive a customized video to speak by means of any questions or suggestions to guarantee your issues are clear.

Industry-Specific Use-Cases

  1. Education: Use brief video messages to clearly clarify new assignments and equip college students to seize displays that may be watched simply on-demand.
  2. Real property brokers: Easily document and share fast video excursions to assist your purchasers be taught extra about properties earlier than making the journey onsite.
  3. Insurance brokers: Send private video invites to key potential purchasers to drive them to be a part of data periods or follow-up on subsequent steps.
  4. Legal and professional companies: Improve communications with key purchasers by sharing video messages to clarify advanced subjects and share new concepts.
  5. Construction and property administration: Record brief movies to share updates on undertaking standing or to spotlight potential points or issues.

If you’ve began to use private video messaging, please join with us to share the way you’re utilizing it together with any ideas you might have for others on creating efficient video messages. We’d love to see this listing continue to grow!

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This put up was initially printed on July 18, 2017. It was up to date on March 31, 2020.

Tyler Lessard

Tyler Lessard

Tyler Lessard is the VP of Marketing at Vidyard. Driving company advertising and enterprise growth, he is keen about serving to firms higher use and measure the efficiency of their video advertising belongings.



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