Video Messaging and Screen Recording in Business Skyrockets by 400%

June 25, 2020
  • In the previous 90 days, Vidyard has added 2.eight million customers of its video creation, sharing, and engagement instruments, with a rise of greater than 400% in new month-to-month sign-ups
  • More than 50% of enterprise professionals report they’re now sending asynchronous video recordings whereas 87% report larger use of reside video conferencing
  • Fastest rising use-cases for display screen recording and video sharing embrace gross sales, training, group collaboration, and inside communications

KITCHENER, Ontario – June 25, 2020 – In the wake of the COVID-19 pandemic, companies in every single place are adopting new applied sciences to remain linked with prospects, staff, and their very own teammates whereas working remotely. Central to this shift has been the rise in recognition of on-line video as the subsequent neatest thing to being there in individual. New 2020 information from Vidyard and Demand Metric exhibits that not solely is using video conferencing instruments like Zoom and Microsoft Teams skyrocketing, however so too is using asynchronous video recordings to attach with prospects, share updates, and even change reside conferences with well timed, on-demand movies.

Since mid-March, when distant work started for a lot of in North America, Vidyard has added 2.eight million customers of its video creation, sharing, and engagement instruments. Videos created and shared by Vidyard customers have been considered greater than 40 million instances throughout the identical three month interval. These numbers symbolize a rise of greater than 400% when in comparison with the identical information from the earlier 90 day interval.

“Video is truly transforming the way organizations and business professionals are sharing information in the new world of remote business. Video is simply more efficient, more expressive, and therefore more effective than standard text,” says Michael Litt, co-founder, and CEO of Vidyard. “We’re seeing explosive growth in the number of people creating and sharing videos, and we’re also seeing more use-cases for video than ever before. Everyone from sales reps and business leaders to educators and project managers is now creating videos every day to connect with others in a digital-first world. It’s incredibly inspiring to see and we thank our team for stepping up to support the growing demands for video.”

Working from dwelling, social distancing, and journey restrictions have led to a rise in each synchronous and asynchronous video utilization

Vidyard and Demand Metric not too long ago partnered on a brand new analysis report, “The State of Video in Remote Work,” to raised perceive how organizations and enterprise professionals are utilizing video whereas more and more distant. Results have discovered that:

  • 94% of research individuals at the moment are utilizing real-time, synchronous video conferencing for work-related functions
  • 87% report utilizing extra video conferencing than ever earlier than, but solely 6% report that they aren’t having any challenges with reside video
  • More than 50% report they’re now recording and sharing on-demand, asynchronous movies to speak concepts with prospects, staff, and colleagues
  • The commonest use-cases for asynchronous movies embrace govt communications, venture administration, information sharing, and gross sales outreach

Video use expands into new industries and smaller companies

In addition to the fast improve in its variety of customers, Vidyard has additionally seen an growth in the forms of roles and industries now embracing video. Since the shift to a distant working world, video adoption has surged most notably in excessive tech, training, actual property, knowledgeable trades, and skilled providers, whereas the commonest use-cases reported by new customers embrace gross sales, collaboration, training, and inside communications.

Overcoming the boundaries to video in enterprise

While synchronous video options reminiscent of Zoom and Microsoft Teams facilitate real-time video conferencing, asynchronous video options reminiscent of Vidyard allow customers to shortly report customized movies that may be shared through electronic mail, social media, or inside chat instruments. Videos could be watched on-demand on the comfort of the viewer with the power to extend playback velocity for extra environment friendly consumption. Both synchronous and asynchronous video have more and more essential roles to play in the way forward for work.

According to the “State of Video in Remote Work” report, the highest causes enterprise professionals are embracing asynchronous video recordings embrace:

  • Greater comfort than reside video conferencing
  • More private communication than electronic mail and chat
  • Reduce the variety of reside conferences and mitigate ‘video call fatigue’

“We’re only scratching the surface of how video can be used to create a more connected, engaged, and efficient workforce in the digital age,” says Tyler Lessard, VP of Marketing at Vidyard. “With the barriers to video creation and sharing all but gone, we’re excited to see how businesses across all markets will capitalize on the power of video in the months and years ahead to enhance everything from sales and marketing to internal communications and employee engagement.”

Vidyard’s instruments for video creation, sharing, internet hosting, and monitoring are free for any group and enterprise skilled to make use of. Get began at the moment at

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About Vidyard

Vidyard helps companies and professionals join with their audiences in an entire new means via participating, personalised, and measurable video experiences. Through its international video internet hosting and analytics platform, Vidyard empowers companies like Honeywell, Citibank, and HubSpot to remodel their method to advertising and marketing, gross sales, and company communications. Through its free and professional instruments, Vidyard helps any enterprise skilled create and share customized movies to ship their message in a extra private and impactful means. Vidyard is used by hundreds of companies and thousands and thousands of customers around the globe. Sign up for Vidyard at no cost:

Media Contact:
Sandy Pell, Head of Corporate Communications, Vidyard –

Sandy Pell

Sandy Pell

Sandy Pell is the Head of Corporate Communications at Vidyard. She’s been named as one in every of Canada’s PR Top 30 Under 30 by PR in Canada, and one of many Top 20 Tech Women in Canada by the C100. When she is not crafting distinctive communications, you may discover her reworking clean areas into outstanding locations as a business mural artist!

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