Video Marketing Trends to Look Out for in 2020


People typically like to make predictions about what lies forward. Experts from each subject strive to paint an image of the long run they imagine will unfold.

As we started our journey into one other decade, folks shared their opinions of what to count on subsequent. Most of those forecasts ended up falling flat, primarily due to the onset of the coronavirus pandemic that’s hit each business the world over. Just check out tourism and aviation proper now.

Plenty of predictions have been made about video advertising as properly. And though sure traits have continued to make waves, others, resembling 360 movies, have fallen brief.

It’s no shock that video content material, in basic, is performing properly. Cisco’s report predicted that by 2021, video will account for 80% of all web site visitors.

Marketers and content material creators the world over have taken benefit of this partaking medium and thanks to innovation in know-how and software program, creating video content material is not a herculean process solely ascribed to the extremely skilled and gifted few.

In truth, video content material is now scalable and may be produced with out breaking the financial institution. As a enterprise, you must reap the benefits of this truth.

According to a 2020 survey, 76% of entrepreneurs say that video has proven constructive ROI in their advertising efforts and 78% imagine that video has helped them get new prospects.

Positioned on the forefront of the video manufacturing business, I’ve seen this medium blossom into what it’s as we speak. Here are some predictions in regards to the video advertising panorama which have come true in an amazing means:

Video Stories

The characteristic that first appeared on Snapchat has now been integrated into Instagram, Facebook, and even YouTube.

And as brief movies, resembling these on TikTok, turned extra standard, so has the pattern of sharing bite-sized, candid movies as tales on social media and up to 77% of entrepreneurs are on-trend.

It simply goes to present how video content material and social media have develop into so intertwined.

Brand Videos

More and extra corporations have managed to faucet into the facility of video content material. Businesses are attracting and interesting viewers; sharing insightful data and constructing deeper relationships with their audiences with video content material.

Here are some model movies which have gained recognition:

  1. Testimonials

From the client’s standpoint, testimonials present the social proof they want to make a buying determination when it comes to selecting a services or products from a selected firm. You can’t deny the affect a well-made video testimonial can have on a viewer.

Recommended For You Webcast, June eighth: How to Generate Revenue Now
Register Now

  1. Thought Leadership Content

According to an Edelman examine, thought management content material can do wonders for a model. It’s confirmed to shorten the gross sales cycle and enhance an organization’s credibility in the business and amongst shoppers.

The similar examine additionally reveals a caveat: if thought management content material just isn’t of top quality or doesn’t add enough worth to the dialog, it may well damage your organization’s popularity. So, if you happen to’re going to do it, do it properly.

  1. Explainer Videos

In the digital age, content material is much too ample. This has prompted our consideration spans to evolve. Now, if corporations need to hook and maintain a viewer, merely laying out an enormous wall of textual content simply gained’t do.

The common shopper not has that sort of time to make investments in one thing repeatedly; due to this fact, corporations should package deal data in a compelling method.

This is particularly essential if in case you have a posh services or products you want to reveal to the world in an simply digestible means.

It appears like a troublesome process, however that’s the place explainer movies sweep in to the rescue. They not solely current all the data appealingly but additionally get outcomes.

A survey discovered that 83% of individuals imagine that a product/service explainer video helps them in making a shopping for determination, which is nice information for startups that need to current revolutionary; mind-boggling concepts to the world!

  1. Training Videos and Tutorials

Training movies and tutorials have develop into all the trend as of late. It’s good for the viewers, as they will watch it as many instances as they like, and its splendid for corporations as a result of they’re a one-time funding that may be shared far and huge.

Customer onboarding movies can have a customized attraction to them, too. It’s issues like this that flip prospects into model advocates.

Employee-training movies, then again, have develop into more and more standard with onboarding and coaching distant employees. With the present COVID-19 state of affairs, it’s instruments like these that may assist empower and mobilize the workforce.

I imagine we’ll see much more corporations investing in video content material particularly for human capital improvement.

Live Videos

Live streaming is about to develop into a $70 billion business by 2021 and we’ve seen corporations lean closely into this type of content material this yr. Live webinars, Q&A classes, and many others. on social platforms, resembling YouTube, LinkedIn, and Facebook, are on the rise.

Social Media Video Trends

Another phenomenon you could have observed is how the recognition of video content material has pushed social media platforms to evolve and develop into extra hospitable environments for this type of content material.

Think again to how Facebook, Instagram, and LinkedIn rolled out dwell streaming options on their platforms in 2015, 2016, and 2019 respectively, and have additionally proven a desire towards native video uploads on their platforms.

The dynamic has fueled the recognition of video content material as creators strive to sustain with viewer calls for. It’s an ideal storm.


The proof is mounting in favor of video. At this level, there’s no cause for corporations to not be part of in on the motion. The instruments and knowledge to create respectable video content material are extra accessible than ever.

The extra you experiment with this type of content material, the extra potentialities you’ll uncover. You might even develop into a trendsetter your self. So, why not give it a shot?




Source hyperlink Video Marketing News

Be the first to comment on "Video Marketing Trends to Look Out for in 2020"

Leave a comment

Your email address will not be published.


*