Here’s an infographic chock filled with video marketing statistics you can use to argue your want for an even bigger video marketing funds. Candidly, I’m not a giant fan of infographics. Too many cite numbers which might be unverifiable (just like the 7-second consideration span of a goldfish), or questionable sources (like different infographics).
But this one, from digital healthcare company Omnicore seems to be responsibly sourced for essentially the most half. (Though I don’t advocate telling your boss that “an internet site with a video is 53 occasions extra prone to find yourself on Google’s entrance web page. If solely! While it’s true that Forrester reported this — in 2008. They’ve long-since disclaimed it.)
Here are some factors related to expertise resolution gross sales and marketing movies you would possibly slip into your subsequent video funds assembly. You may additionally be interested by video marketing statistics beforehand mentioned on this weblog, together with What kinds of movies can affect B2B shopping for choices? and Videos for marketing to millennials on the shopping for staff.
Video marketing statistics related to expertise options
- 59% of executives desire video to textual content. (Wordstream)
- Videos improve natural search visitors on an internet site by 157%. (Conversion XL)
- People spend 2.6x extra time on pages which have movies. (Wistia)
- 23% of entrepreneurs use Interactive movies. (Wyzowl)
- Marketers count on to lose 33% of viewers inside the first 30 seconds. 45% and 60% will cease watching after a minute or two. (AdAge)
- Social media posts with video have 48% extra views. (Hubspot)
- Compared to YouTube hyperlinks, Facebook’s native movies have 10x larger attain. (Socialbakers)
- LinkedIn video campaigns obtain view charges of 50%. (Linkedin)
- 84% of entrepreneurs say that utilizing movies on LinkedIn has been profitable. (Smart Insights)
An up to date tech resolution video guidelines
I’m a giant fan of checklists, despite the truth that it’s nearly inconceivable to get full marks on an excellent video guidelines. We’ve just lately up to date our Technology Solution Video Checklist (free obtain), which now incorporates 30 gadgets particularly related to marketing tech options.