Learning new expertise can assist hold you engaged, make you extra adaptable, enhance your profession alternatives, and even profit your well being.
Plus, it’s one of many huge issues that prime performers—the individuals who get promoted—are likely to have in widespread.
We put collectively this record of superior FREE video assets to make it straightforward so that you can make video the brand new factor you study this week/month/12 months.
1. HubSpot Academy
HubSpot is an undisputed chief within the advertising and marketing world. Who higher to study video advertising and marketing from? (Except possibly us…)
Their free schooling platform, HubSpot Academy, features a course devoted to video: Start and Grow Your Video Marketing Strategy.
In underneath two hours, they cowl technique fundamentals, sorts of content material, manufacturing, and monitoring.
2. YouTube Creator Academy
You’ve all heard the spiel—YouTube has 2 billion month-to-month customers, it’s the second largest search engine, blah, blah, blah. You know YouTube’s necessary. So why not get the thin straight from the horse’s mouth?
YouTube Creator Academy is filled with info on practically each side of utilizing the platform efficiently, from channel optimization to monetization. Dive into full programs or pattern particular person classes relying on what you’re seeking to discover out. Either approach, there’s a ton to study.
Bonus: You can truly get licensed as a YouTube skilled (both as a person or as an organization.)
three. Fast Forward
We may be a bit biased, however we expect that Fast Forward, The Video Marketing Virtual Summit, is a superb place to discover ways to execute a killer video technique. The cream of the crop in terms of video assets (particularly free ones).
And it’s not all video advertising and marketing both. Fast Forward has classes on video manufacturing, video for gross sales, video for inside comms, and past.
The classes present stay entry to trade leaders—together with professionals like Andrew Davis, Jay Baer, Matt Heinz, and extra—in addition to sensible ideas for video manufacturing and actionable ways to take your video technique as much as the following stage.
Best of all—you may get all of this superior academic content material from the consolation of your workplace (or your sofa, no judgement).
The 2019 version of Fast Forward happened on November 14, 2019—however don’t fear, you haven’t missed a factor. You can nonetheless watch all the 2019 classes—and take a look at all of the content material from previous editions of Fast Forward—on-demand at your individual tempo.
four. Google Skillshop
Google and video adverts seem to be a match made in heaven. What higher option to attain individuals than by delivering them a format they love via an unlimited advert community?
If you suppose video promoting may be good in your model, you’ll undoubtedly wish to try Google’s personal free coaching program: Skillshop.
Start with the Google Ads Video fundamentals (audiences, codecs, and inventive) then kick issues up a notch by getting licensed.
Or, broaden your ability set by branching out into Display and Video 360 with a number of programs and a certification.
5. Hootsuite Academy
While nearly all of Hootsuite’s on-line schooling focuses (unsurprisingly) on social media, there are some nice video nuggets to be discovered.
Plus, there’s lots of worth in understanding what works properly on social media—one of many greatest channels for digital video content material—when creating video.
Hootsuite’s Social Marketing Training is a superb free useful resource—particularly the lesson about Best Practices for Sharing Video Content.
Pro Tip: The course is free, however if you wish to get licensed, it’ll value you $199 USD.
6. Marketing Profs Online Forum
Marketing Profs have lengthy been thought leaders within the advertising and marketing house, so it’s no shock to see them dive into video advertising and marketing.
Their Marketing with Video Online Forum options displays from three high trade specialists, stay Q&As, and entry to an attendee-only useful resource library.
The stay occasion takes place on November 15 at 11 a.m. ET. Sessions final 45 minutes every. Plus, should you register however can’t make it, you’ll nonetheless get on-demand entry to all the content material for 90 days after the stay occasion.
7. Facebook Blueprint
If your small business is on social media in any respect, odds are that it’s on Facebook.
Take your social sport to the following stage with Facebook Video Foundations, a free on-line course that’ll educate you every little thing it is advisable to learn about getting began with video adverts on Facebook.
This free video useful resource consists of advert supply, finest practices, and metrics.
eight. Twitter Flight School
If the little blue chook is your fixed companion in video distribution, then you definately’ll most likely wish to try Twitter Flight School’s programs on Video Advertising on Twitter.
Course 1 focuses on foundations, with information about Twitter, video companions, and advert codecs. Course 2 delves into marketing campaign fundamentals, strolling you thru tips on how to execute a Twitter video advert marketing campaign all the best way from marketing campaign creation via launch, optimization, and reporting.