Video content material is a highly effective software for on-line storytelling and digital advertising, however when you simply begin creating content material with out planning, you could discover it more difficult than anticipated. To assist ease the burden, I’ve compiled 10 steps to assist your video pre-production course of go easily.
10 Steps to Follow Before Shooting Your Marketing Video
1. Establish The Overall Cost
Cost ought to at all times be the very first thing you concentrate on when you’re creating video content material. Video advertising can shortly turn out to be costly if you’re not cautious. If you don’t set a life like price range, it may be simple to give you sensible concepts that may value a fortune. Setting a price range early will prevent cash in the long term and assist floor your concepts in actuality.
As Single Grain explains, “Knowing your budget ahead of time also lets you narrow down what you can and cannot do for any given video project, and eliminates a lot of second-guessing.”
2. Clarify The Purpose/Message
One dimension doesn’t match all when it comes to video content material. Just like with weblog articles and newsletters, you will have to create a number of movies if you need to focus on completely different matters. It will not be potential to slot in all of the matters you need to go over in a single video, so be sure to outline a particular goal for the video earlier than you begin creating it.
According to Image Seven, “If you don’t know what you are trying to communicate through your video, then you shouldn’t be making one. You should start with the message you wish to communicate and then decide that a video will help communicate that message.”
The supposed viewers to your video will have an effect on a variety of parts of your video
Three. Define Your Audience
Your viewers that interacts along with your model on a day by day foundation and those that watch your video content material might not be one and the identical. Video advertising is a superb manner to attain a new viewers. Look at your established goal and message, after which take into consideration who’s most definitely to interact with the video.
According to Bold Content, “The intended audience for your video will affect a number of elements of your video. Video content intended for a younger audience may be markedly different to one for an adult audience. A technically sophisticated audience may require a more detailed video. An audience which is unfamiliar with your product may prefer a video which is more entertaining to grab their attention.”
four. Write a Script and Storyboard
Storyboards are the illustration of the written script drawn in phases.
While the scriptwriting course of may be tedious, having a profitable script will assist your video creation course of go easily.
As Single Grain explains, “Too often, teams write the script and execute without critiquing, revising and critiquing some more. Think about it: It’s tricky to piece together a script of what you want to say without having input from other members on your marketing team who speak to customers individually. Taking the time to get professional input—whether that’s from professional video scriptwriters or the video marketing agency you’re working with—at this stage of pre-production is an extremely worthwhile investment!”
Storyboards are the illustration of the written script drawn in phases. As Single Grain explains, “Just as a video script is an indispensable pre-production tool, a storyboard is invaluable as an efficient way to visualize the shoot before it happens. Why? Because the storyboard takes the script and verifies its possibility by taking the images in your head and putting them on paper.”
Recommended For You Webcast, March fifth: How AI Can Find Opportunities and Shorten Your Sales Cycles
Storyboarding will assist solutions questions like:
- Is there pure mild or do we’d like lighting gear?
- Do now we have a set location?
- Do now we have the correct instruments to full the pictures we would like?
- Do now we have the correct expertise for this script?
- Is the placement relevant for filming?
5. Make A Shot List
Shot lists are the mix of the script and the storyboard. Shot lists embrace particular particulars one shot at a time. They can embrace the placement, the scene and shot quantity, who’s within the scene, the place the audio and lighting are coming from and a quick description of what you hope the shot to be. This can be utilized as your step-by-step information for the precise day of taking pictures.
6. Overestimate The Time You Need
Video shoots may be time-consuming. From arrival to tear down, it may be onerous to know precisely house a lot time you want. Give your self extra time than you suppose you possibly can ever want.
As Single Grain explains, “Underestimating production time is just as bad as overestimating resource capacity. You don’t want to rush through one section of your storyboard because you haven’t allocated enough time to film it—and potentially need more time to re-film, which means renting equipment and getting the actors back again.”
One factor you could hear when you are engaged on a video shoot is, “We can fix it in post!” Often, this isn’t true. While video modifying is a tremendous software that may elevate your video, it isn’t magic. Too typically individuals depend on video modifying to clear up unfocused video, poor lighting and extra. However, taking the time within the second to get the shot the very best it may be pays dividends in the long term.
7. Determine Equipment Needs
When you’re looking at gear, be sure that to do an in-house stock test earlier than you buy something.
The kind of kit you want will fluctuate relying on the scale of your shoot. The fundamentals of what to have on-hand throughout your shoot are:
- Camera (both DSLR or good high quality cellphone digicam)
- Camera bag
- Three-point lighting set
- Camera mild
When you’re looking at gear, be sure that to do an in-house stock test earlier than you buy something. Make certain you don’t have any further gear laying round that could possibly be of use. Depending in your video advertising price range, you might have considered trying to contemplate renting gear as an alternative of buying it outright. Camera gear can simply get costly to buy, however may be rented for far more cheap costs.
eight. Determine The Shoot Location
Your location is a big think about your video creation course of. You can both do your shoot on location, corresponding to a seashore or a park the place you’ve gotten extra variables to cope with, or you’ll be able to movie in a studio, which is a extra managed atmosphere designed for filming.
If you don’t have entry to a studio location, you’ll be able to lease a house at an hourly price. Shooting on location can appear interesting however requires a lot of extra be just right for you and your employees.
If you’re taking pictures outdoors on location you’ve gotten to watch the climate; wet or windy days can wreck a video shoot. Shooting on location may even put you at a drawback with lighting, which may change drastically all through the shot, throwing off the composure of your video. There are additionally a lot extra variables that you simply can’t management when you’re taking pictures on location, like bystanders within the background which may be a distraction for the shot. Renting a studio will value extra cash, however taking pictures on location can shortly evolve into a multiday shoot, which can find yourself costing you extra.
9. Visit The Location Ahead of Time
After you resolve in your location for filming, be sure to go to it forward of time. Even when you resolve to movie in a studio, it’s nonetheless a good thought to go to the placement earlier than filming. Visiting a studio will enable you to see how the lighting is ready up, the place cameras may be arrange and the place retailers are.
With outside pictures, you’re as soon as once more on the whim of the climate, however visiting them beforehand (ideally on the similar time of day you’ll be taking pictures) will enable you to visualize how your pictures will look and the place you could want to place extra lighting. If you’re taking pictures at a location like an workplace or a enterprise, you’ll most definitely want to movie after hours, so be sure to contemplate that when you’re choosing the pictures you need.
10. Remember, Video Marketing is Worth It!
Video advertising is overwhelming. There are a ton of things that go into making a profitable video, however if you’re feeling pressured in regards to the course of, keep in mind it’s value it!
According to Single Grain,
- 97% of entrepreneurs say video has helped improve person understanding of their services or products
- 76% say it helped them improve gross sales
- 47% say it helped them scale back help queries
- 76% say it helped them improve visitors
- 80% of entrepreneurs say video has elevated dwell time on their web site
Creating video content material is sophisticated, however may be extremely efficient to your model. Making certain you’ve gotten your bases coated will prevent money and time, and make the general course of far more pleasant.