Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers

August 2, 2016

Lenovo, MongoDB, Bulldog Solutions and greater than 100 Oracle Eloqua prospects now use video content material and analytics to gasoline advertising success

KITCHENER, Ontario – August 2, 2016 – Video has grow to be the darling of the social media world, however trendy companies are proving that that there are actual outcomes to realize from on-line video content material. Innovative corporations in each B2C and B2B markets are realizing the ability of video to spice up engagement with on-line audiences, and they’re more and more changing these viewers into prospects by integrating video viewing information with Oracle Eloqua.

Lenovo, MongoDB, Bulldog Solutions and greater than 100 different trade leaders now depend on Vidyard’s integration with Oracle Eloqua to attach with extra patrons and generate new insights on their true ranges of engagement. Combining Vidyard with Oracle Eloqua, trendy entrepreneurs use video viewing information to rapidly establish their most engaged leads and higher personalize their content material expertise. Other corporations combining the ability of video with the Oracle Marketing Cloud embrace LinkedIn, Groupon, CEB, Adaptive Insights, Ellie Mae, Manhattan Associates, Western Digital and Cengage Learning.

“Vidyard has revolutionized the way marketers use video to not only reach audiences but keep their attention and turn them into customers,” stated Ryan Buma, Global Vice President of AppCloud at Oracle Marketing Cloud. “We’re thrilled to see so many Oracle Eloqua customers reaping the benefits of their solutions.”


The world’s largest PC maker, Lenovo, began utilizing video for primary product overviews however expanded to on-demand webinars and personalised video campaigns to drive better viewers engagement. Lenovo adopted Vidyard due to its skill to establish and observe particular person viewers, see how a lot of every video they watched and push that information into Oracle Eloqua for higher lead qualification and buyer perception.

“Video is one of the top-performing assets for us,” stated Michael Ballard, senior supervisor of digital advertising at Lenovo. “Just knowing whether someone clicked play on a video is not a true measure of engagement. Vidyard allows us to score and qualify our audience based on what percentage of each video they’ve watched. We follow up differently with someone who watched a video all the way through – or re-watched it – than someone who turned it off after 10 seconds.”

Lenovo has additionally used Personalized Video to get extra consideration amongst B2B patrons. By customizing the video expertise for every particular person viewer, Lenovo was in a position to enhance click-through and conversion charges by greater than 500 %. Ballard and his workforce gained the 2016 Markie Award at Oracle Modern Marketing Experience for Best Digital Marketing Experience, partially due to the corporate’s strategic use of video.


MongoDB, the corporate behind the most well-liked non-relational database by the identical title, maintains an enormous library of video content material aimed toward early and late stage patrons. Video is used all through their multichannel advertising technique, making it extraordinarily essential to handle, replace and observe movies centrally utilizing Vidyard.

MongoDB depends on Vidyard to host and handle its video content material and permits viewer engagement information to feed immediately into Oracle Marketing Cloud to assist establish and observe the affect of every video asset.

Since MongoDB began utilizing Vidyard, video has grow to be its second-highest alternative influencer. More than 150,000 minutes of MongoDB video are consumed every month by greater than 16,000 viewers.

Bulldog Solutions

Bulldog Solutions, a number one full-service advertising company, has been delivering video advertising campaigns for greater than three years to assist their B2B shoppers stand out from the gang. Using Vidyard’s integration with Oracle Eloqua, they’ve delivered video advertising packages that personalize the content material journey and enhance conversion charges by greater than 300 %.

“Video is the best way to connect with B2B buyers on a more emotional level and to re-engage dormant audiences,” stated Brian Maschler, Chief Creative Officer at Bulldog Solutions. “While email click-through rates are on the decline, we continue to track higher engagement on video campaigns and are seeing a multiplier effect with personalized video. And with Vidyard and Oracle, we’re not only connecting with more prospects, we’re generating insights on both our content and our viewers that help our clients make smarter decisions.”

“Today’s buyers expect video to be part of the learning process,” stated Vidyard co-founder and CEO Michael Litt. “Video gets to the point while also engaging audiences in a way that other media simply can’t. By using video in a strategic way, these businesses are learning more about their buyers than they could from any other content, and they’re getting more deals done as a result.”

About Vidyard
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps companies drive extra income by the usage of on-line video. Going past video internet hosting and administration, Vidyard helps companies drive better engagement of their video content material, observe the viewing actions of every particular person viewer, and switch these views into motion. Global leaders corresponding to Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp depend on Vidyard to energy their video content material methods and switch viewers into prospects.

Media Contact:
Brad Hem
Phone: (281) 543-0669

Matt Habermehl

Matt Habermehl

Source hyperlink Video Marketing Tips

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