Turning You Into A Video Marketing Advocate Infographic

July 6, 2016

We get it.

It’s getting tougher and tougher to keep away from video on-line.

If you’ve logged into your social media accounts in the previous couple of hours, likelihood is you’ve seen no less than one video in your timeline.

By now, it ought to be clear that video is more and more turning into the medium of alternative, whether or not it’s on social media or an organization web site.

What’s not clear, although, is the tempo at which video advertising and marketing is shaking issues up.

Since I began working at Vidyard in January 2016, there’s been large progress within the subject of video advertising and marketing. Just Google “live”, “interactive”, “4K”, “personalized”, or “360-degree video” and also you’ll see that in every of those classes, there’s been monumental funding and expertise improvement within the final 6 months.

Awesome, proper?

So, in the event you’re knowledge hungry like me, you need to gauge how briskly that progress actually is.

This infographic is a compilation of a number of the strongest stats on the market that present you how briskly the world of video advertising and marketing is taking off and what we are able to anticipate within the close to future.



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  1. The human mind processes visuals 60,000 instances sooner than textual content.
  2. Video will make up greater than 79% of web site visitors by 2018.
  3. 75% of executives advised Forbes that they watch work-related movies no less than as soon as per week, and 65% go to the marketer’s web site after watching.
  4. Adding movies to your web site will increase your probability of a front-page Google consequence by 50x. 
  5. Adding video to your social combine means audiences are 10 instances extra prone to have interaction and share your put up.
  6. Between April 2015 and November 2015, the quantity of common every day video views on Facebook doubled from four billion video views per day to eight billion.
  7. 51.9% of selling professionals worldwide title video as the kind of content material with the very best ROI.
  8. 70% of B2B entrepreneurs say video is the simplest medium for driving conversions.
  9. The common value for a marketing-generated lead is 19% decrease when in comparison with firms that don’t use video.
  10. 96% of B2B firms are planning to make use of video of their content material advertising and marketing over the subsequent 12 months.

After seeing these video advertising and marketing stats, what do you assume the largest change within the video advertising and marketing house will probably be in 2016?

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Wes Bush

Wes Bush loves all issues startup advertising and marketing and runs advertising and marketing experiments at Vidyard to quench his unsatisfiable curiosity. In his spare time, he eats a lot of yummy snacks.

Source hyperlink Video Marketing Tips

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