If you’re a media firm, broadcaster, or life-style and leisure model and also you’re not masking the newest Ok-pop sensation Blackpink but, it’s time to step up your recreation.
In February, we mentioned how Ok-pop (i.e. Korean pop) is a worldwide phenomenon with momentum price harnessing and that pattern has continued into spring. Ok-pop-themed movies are constantly drawing excessive viewers and engagements throughout social-video platforms:
And, of late, Blackpink is YouTube’s secret sauce. This previous week, the quartet’s music video debut “Kill This Love” made the largest introductory splash in YouTube historical past. Let’s test it out and see how manufacturers can harness the ability of this international phenomenon!
Ok-Pop Group Blackpink Makes YouTube History with “Kill This Love”
Here’s how Blackpink’s “Kill This Love” is performing only a week after its launch on April four:
- The video clocked 158M views in its first 7 days.
- In its first 24 hours on YouTube, “Kill This Love” hit 56.7M views, breaking the file for probably the most views on this brief interval in YouTube historical past.
- “Kill This Love” was the quickest music video ever to hit 100M views, reaching that benchmark in lower than three days. It narrowly beat out Ariana Grande’s “Thank U, Next,” which garnered 55.four million views in its first day.
- Blackpink’s music video additionally beat out Grande’s video with a Three-day engagement charge of Three.8x, barely larger than the three.7x of “Thank U, Next.” This is 2.8x larger than the typical engagement charge on YouTube. Additionally, the newest Ok-pop video pulled in an general 7-day engagement charge of three.8x.
- The views don’t simply come from Korea. The prime nations that watch Blackpink on YouTube and Facebook embrace the United States (14.7% of the band’s weighted viewers share), Thailand (11.6%), Indonesia (7.Three%), and Brazil (7.Three%).
- Facebook — the place the newest Ok-pop stars solely hosted the “Kill This Love” teaser video — introduced in a stable four.5x 7-day engagement charge.
How Brands & Media Companies Can Get in on the Latest Ok-Pop Fever
It’s not simply Blackpink that’s bringing within the rum, pum, pum, pum, pum, pum, pum. In basic, music movies that includes well-known Korean singers and musicians are a few of the most-watched content material on YouTube, garnering four.Three billion views throughout Q2 2018 alone!
Remember PSY’s “Gangnam Style” which debuted on YouTube in 2012? That catchy Ok-pop music was the primary YouTube video to rake in two billion views in solely two years.
For the Ok-pop style, it was solely uphill from there with the YouTube debuts of different high-performing teams like YG Entertainment’s Blackpink, SM Entertainment’s boy band EXO, and Big Hit Entertainment’s BTS, the primary Ok-pop group to interrupt into the mainstream western market.
Broadcasters, media and leisure firms, and types can piggyback on the newest Ok-pop fever to extend their attain. Consider Jimmy Fallon whose movies grossed 2.6 billion on YouTube this final 12 months. Among the Tonight Show’s most-watched movies of 2018, is Ok-pop group BTS performing “Idol” (coming in at #10 of Fallon’s prime movies with 17.7M views as of this writing).
Related Read: Billions of Online Video Views Prove the World Just Can’t Get Enough of Ok-Pop
Ready to dive in? The buzz round Ok-pop group Blackpink can probably be harnessed for months to return. The all-female group’s North American tour begins in Los Angeles later this month and is acting on James Corden’s April 18 Late Late Show on CBS.
And this week on Friday, April 12, the Ok-pop quartet’s Coachella efficiency shall be live-streamed to blinks (Blackpink’s hardcore followers) in New York’s Times Square on a humongous display — no joke: the display is as excessive as an eight-story constructing and nearly so long as a soccer subject. Talk about primetime!