It’s time to modify issues up for this month’s leaderboard. While we often cowl every month’s most-viewed video channels globally, for this text we wished to concentrate on one area of the world: Latin America!
Specifically, we’re taking a look at the hottest cross-platform publishers and creators from Brazil and Mexico. These nations boast a few of the largest shoppers of video in the world; in reality, as of 2018, each had a better share of each day video customers than the U.S.
Audiences in Brazil and Mexico are clearly keen to observe as a lot video as they’ll get their eyes on. So let’s take a look at what key tendencies are coming out throughout the most-viewed video channels, together with:
- The progress of family-friendly content material: LATAM dad and mom and children are discovering methods to entertain themselves with video.
- A rising curiosity in unconventional sports activities: Brazilians and Mexicans are giving their consideration to area of interest athletics you may not count on to see.
These tendencies are useful for regional publishers and creators who need to achieve extra traction, however they’re additionally extremely essential for manufacturers and media firms aiming to increase internationally into these markets.
Let’s take a better look…
September 2019’s Most-Viewed Video Content from Brazil and Mexico
For More Views, Appeal to the Kids
Our month-to-month YouTube leaderboards routinely present the world recognition of youngsters’s content material. Parents round the world are eager on ensuring their children are entertained (or possibly it’s simply distracted).
The similar is true of households in Brazil and Mexico. September’s most-viewed video publishers and creators from these nations point out a robust choice for youths’ programming.
For instance, throughout the prime 10 most-viewed creators from Brazil, three hail from the household and children’ leisure style (Luccas Neto – Luccas Toon, KidsChannel, and Maria Clara & JP). Two of the prime 10 from Mexico function youngsters’s programming and content material, as nicely: BabyBus and Little Angel Español.
The additional down you go on every nation’s leaderboard, the extra obvious it’s how widespread children’ content material actually is. In Brazil, creator Funny Stacy PRT jumped 48 spots to land at #21 due to 131M YouTube views, whereas Mundo Bita popped into #23 after transferring up 27 positions with views from YouTube, Facebook, and different platforms.
Here are some extra of September’s most-viewed video creators and publishers from Brazil:
- Patati Patatá (#47 after leaping 44 spots)
- O Reino Infantil (#52 after leaping 18 spots)
- Kids Fun (#67 after leaping 16 spots)
- Dolly’s Stories Kids (#89 after leaping 31 spots)
We see loads of children’ programming throughout Mexico’s prime 100 from September, as nicely.
Creators like Masha y el Oso and Blippi Español landed in the prime 20, whereas Cocotoons moved up 26 spots to assert #65. Channels like Kids First –EspañolLatino and Talking Tom and Friends Español additionally jumped 11 spots and 31 spots, respectively, to land in the prime 100 final month.
Let’s not neglect that a few of the world’s most well-known youngsters’s characters from prime media conglomerates had been additionally scorching in Mexico in September. Animated collection Ben 10 from Cartoon Network claimed #90, and Jorge el Curioso en Español (Curious George) from NBCUniversal’s DreamWorks firm hit #98.
The progress of youngsters’s content material in Latin America is smart when you consider how households are rising in this area. As millennials and youthful adults develop up and have youngsters, the extra seemingly they’re to maintain watching movies for leisure.
It’s additionally essential to notice that some publishers — like Cartoon Network and DreamWorks — are taking a regional method to their present assortment of properties. This helps make the content material extra related to audiences in nations like Brazil and Mexico.
So what does this all imply for media publishers, manufacturers, and creators?
Essentially, it’s a really secure wager to begin by producing youngsters’s programming for a Latin American viewers. Take a cue from any of the most-viewed video creators above and you’ll be nicely in your strategy to hundreds of thousands of views and devoted followers who presently watch extra video content material than U.S. audiences.
Sports Media Content Scores Big in Brazil and Mexico
Latin America is well-known for its curiosity in sports activities content material, particularly soccer (aka for us non-conforming U.S. residents). In September, the Brazilian and Mexican leaderboards backed this love of athletics with loads of extremely seen sports activities creators and publishers.
In Brazil, Turner’s Esporte Interativo landed in the prime 10 after leaping 4 positions. Further down the chart, publishers like Globosat’s SporTV (#43), FOX Sports Brasil (#44), and impartial creator SportsHD (#86) are confidently claiming spots in the prime 100.
While not practically as many sports activities publishers might be seen on Mexico’s September leaderboard, there’s one standalone creator that exhibits how some Latin American audiences have a choice for area of interest or distinctive sports activities content material: Carreras de Texas.
With a concentrate on Texan horse racing and horse tradition, Carreras de Texas earned practically 56M views in September to leap +444 spots and land at #89 on the chart!
According to the Texas Racing Association, dates for horse racing in the state began in January and undergo mid-November. The rise of curiosity in horse racing movies throughout Mexican audiences coincides with these dates, indicating that generally area of interest sports activities can cross borders.
Speaking of area of interest sports activities content material, viewership on feminine sports activities competitions has steadily grown over the final 12 months or so in the Latin American. The 2019 Women’s World Cup is an ideal instance of this.
Video content material associated to the occasion garnered 71.2M views in simply 90 days by early June 2019. Nike got here out forward with its “Dream Crazier” advert, which co-starred Brazilian soccer participant Andressa Alves (her presence undoubtedly pulled in consideration from Brazilian residents).
For any media writer trying to develop its attain in Latin America, you don’t must look any additional than sports activities (each well-loved and extra area of interest). Brands can simply get on board with this curiosity by sponsoring sports activities video content material, as nicely; the extra the merrier, it appears, in the case of Latin Americans’ love of athletics.
Latin Americans Are Obsessed with Entertainment
Bonus perception! September’s Brazilian and Mexican leaderboards additionally confirmed a large improve in the consumption of leisure content material. In reality, the majority of the most-viewed video creators and publishers fall into this style.
We did some digging and discovered these fascinating information factors about leisure in Latin America from 2018 to 2019 YTD:
- This area alone represented, in many circumstances, 30%+ of the world leisure content material viewership.
- Entertainment general grew a in viewership primarily on Twitter (2X), Twitch (2X), and Facebook (~18%).
- 2019 has gotten extra views from evergreen content material than 2018. LATAM leisure content material on Facebook earned 18% of its whole views from evergreen content material in 2019 YTD vs 13% in the similar time interval in 2018. YouTube noticed a whopping 55% in 2019 YTD vs 24% in 2018 for the similar time interval.
Want extra snippets like this? Make certain to return again in the future for a full breakdown of the progress of leisure in Latin America!
Tubular Video Ratings (TVRs)
You’ll discover we use some unique information in our articles, and we regularly embody TVRs, a novel group of on-line video metrics that set the customary for measurement of views and engagements throughout movies and publishers. They embody a simplified first 30-day engagement ranking (ER30) and first 30-day views (V30), and extra data might be discovered right here.
Get the Full-List of the Top 25 YouTube Channels & Other Video Platforms
Tune in Every Month for the Most Up-to-Date Stats! Each month Tubular Insights will publish the most modern leaderboard charts, so keep tuned! In the meantime, join a free Tubular account and get entry to the full checklist of the prime 25 video creators throughout YouTube, Facebook, and cross-platform.