As extra publishers flip to Facebook to distribute video content material, the knowledge from the month-to-month leaderboard turns into extra fascinating. In April, for instance, the prime ten publishers pulled in a complete of 12.7B Facebook video views, whereas greater than 60% of the prime 100 publishers elevated their rankings.
Two distinct traits dominated final month’s most-watched Facebook publishers:
- White area/specialty content material is rising extra widespread. The proliferation of video means it’s tougher for publishers to face out, however some are prospering in beforehand under-explored white areas and specialty content material.
- Facebook audiences are flocking to worldwide leisure and schooling. International content material has attracted bigger viewership numbers over the previous few months, and it’s formally a development that isn’t slowing down.
Now it’s time to see which publishers ranked in April!
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April 2019’s Top Facebook Publishers
Three of the prime ten Facebook video publishers in April maintained their spots from March. LADbible stayed at #1 final month with a whopping 3B Facebook video views, whereas its sister property UNILAD remained at #2 with greater than 1.5B views. Similarly, Jellysmack’s Beauty Studio maintained its maintain at #7 with virtually 890M views.
Other publishers in the prime ten improved their rankings final month. Food-based publishers Taste Life from NTD and Tasty from BuzzFeed claimed the #three and #four spots, leaping six spots and one spot, respectively. The most spectacular leap in rating amongst the prime ten was Rick Lax’s Favorite Videos with a +22 change to land at #9. First Media’s Blossom additionally improved by 4 positions to land again in the prime ten.
Of course, lots extra publishers pulled in thousands and thousands of views this month to land throughout the prime 100. Let’s see who they have been and what traits they produced in April.
White Space Content Is Valuable for Facebook Video Views
In the previous, we’ve seen the rise of reports & politics creators on Facebook, the domination of viral leisure, and the mass enchantment of animal content material. However, a brand new development could also be becoming a member of these shortly, and that’s the progress of white area or specialty content material.
Many forward-thinking publishers are utilizing knowledge to determine the place potential white areas are in the on-line video world which are but to be absolutely represented or explored. This technique can repay, as a number of of April’s publishers found.
For instance, Barcroft Studios had two properties on final month’s Facebook leaderboard: Barcroft TV (+622 spots to land at #92 with greater than 206M views) and Born Different (+29 spots to land at #30 with 402M views). The UK-based firm produces unique documentary-style items that are inclined to deal with a novel space of human curiosity.
Born Different is the excellent illustration of a writer discovering white area on-line. The property options extraordinary people who show to the world that being born with out legs or coping with uncommon illnesses, for instance, can’t maintain them again. Its prime video from April follows the story of the world’s heaviest baby as he seeks to shed extra pounds, and was so compelling that it pulled in a complete of 82.6M views and 947Ok engagements throughout all variations of the clip:
Some different wonderful examples of white area publishers from April embody Brave Bison’s artwork and expert hobbies property Canvas Arts (+40 spots to land at #31 with 393M Facebook video views), and the excessive journey and adventure-based UNILAD Adventure (+304 spots to land at #53 with practically 307M Facebook video views).
Take observe, all you manufacturers and publishers: white area and specialty content material can get you the views you’ve been searching for on Facebook.
International Entertainment Engages Facebook Viewers
Over the previous few months, worldwide publishers have turn into a bigger portion of the Facebook leaderboards. April specifically noticed a few of these publishers discovering their place amongst the leisure and media style.
These are just some of the Facebook publishers who landed in the prime 100 for this subject:
- Argentinian TV host Marcelo Tinelli (#18 with +132 positions)
- Indian-based Bollywood Gossips (#38 with +262 positions)
- Morocco’s Centre Privilège (#54 with +231 positions)
- Filipino-based media firm Yahoo Philippines (#56 with +231 positions)
- Saudi Arabian leisure model AninExtra (#59 with +888 positions)
- Brazilian vogue and way of life writer Estilo Proprio By Sir (#72 with +694 positions)
- Thai-based leisure writer Instant (#83 with +262 positions)
- Spain’s model of animal property The Dodo, El Dodo (#87 with +876 positions)
- RTL Group’s widespread Got Talent Global (#94 with +10 positions)
- Thai leisure model Like Komsan (#96 with the highest change in rating in April at +1502 positions)
One of the most-watched movies from April hails from UK-based influencer Jay Shetty (#70 with +86 positions and 243M views). His April 27 clip a couple of poor mom educating a wealthy mom a lesson about elevating kids to have compassion and empathy generated 99.7M Facebook video views and 1.9M engagements to this point:
Tubular Video Ratings
You’ll discover some unique knowledge on this month’s chart as we embody Tubular Video Ratings, a novel group of on-line video metrics that set the normal for measurement of views and engagements throughout movies and publishers. They embody a simplified first 30-day engagement ranking (ER30) and first 30-day views (V30), and extra info will be discovered right here.
Get the Full List of the 25 Top Facebook Publishers
Tune in Every Month for the Most Up-to-Date Stats! Each month Tubular Insights will publish the most modern leaderboard charts, so keep tuned! In the meantime, join a free Tubular account and get entry to the full listing of the prime 25 video creators throughout YouTube, Facebook, and Cross-platform.