Welcome to the latest version of Tubular’s month-to-month leaderboard, that includes March’s high YouTube channels. Last month’s most-watched channels boasted greater than 14.7B views, a stable improve of 1.7B over February’s high ten!
Across the highest 100 channels which improved their rankings in March, there was a transparent indication of three genres dominating YouTube. These sorts of channels included:
- South Asian & Middle Eastern leisure: More than 25% of the 100 most-watched YouTube channels hail from these areas of the world.
- Children’s programming and household content material: Always a well-liked style on YouTube, at the least 15 children’ channels noticed improved standings in March.
- Music and musical artists: One of the most-searched sorts of content material on YouTube ever, March’s leaderboard boasted at the least eight channels on this style with a rise in rankings.
Curious to see who positioned in these classes? Read on to search out out.
Check out all of this month’s leaderboards right here!
March 2019’s Top YouTube Channels
March’s hottest YouTube channels are a testomony to 2 of the tendencies famous above. Six of the highest 10 channels had been from India, Thailand, and the Philippines, whereas the remaining 4 had been hailed from the youngsters’s programming angle.
Indian media model T-Series nonetheless maintained its #1 reign whereas additionally narrowly holding the title of most-subscribed YouTube channel on this planet (simply behind long-time competitor PewDiePie). Fellow Indian leisure firms Zee TV and SAB TV each elevated rankings by two spots to maneuver up within the high ten.
All different channels within the high ten both maintained their positions from February’s leaderboard, dropped a few spots, or improved their rankings (as was the case for ABS-CBN’s +1 leap and Ch3Thailand’s +6 improve to land at #10).
Of course, these ten are solely a glimpse on the tendencies occurring throughout the highest 100 channels, which we’ll dive into now.
Regional and Kid-Friendly Content Monopolizes YouTube
If you comply with the YouTube leaderboards regularly, you understand how often Asian and Middle Eastern-based channels and household programming present up within the high 100. Just final month, we identified the sturdy presence and continued progress of Indian channels on YouTube.
While some tendencies can come and go, it’s obvious neither of those two genres goes away anytime quickly. March’s chart noticed a number of the largest numbers but throughout the 100 high YouTube channels for each children’ leisure and regional-based media firms.
These are only a few of the various channels from these two genres which noticed extra views final month than in February:
- El Reino Infantil (#22 with +2 positions – children’ leisure)
- one31 (#25 with +10 positions – Thai leisure)
- TocToc Toys (#27 with +13 positions – children’ leisure)
- GMA Network (#29 with +16 positions – Filipino leisure)
- Boram Tube ToysEvaluation (#31 with +57 positions – children’ leisure)
- YRF (#44 with +12 positions – Indian leisure)
- Nick Jr. (#49 with +10 positions – children’ leisure)
- Ultra Bollywood (#59 with +11 positions – Indian leisure)
- Rajshri (#69 with +47 positions – Indian leisure)
- Trans7 Official (#70 with +161 positions – Indonesian leisure)
- mmoshaya (#80 with +30 positions – household leisure)
- Funny Stacy (#82 with +14 positions – children’ leisure)
- Family Box (#91 with +17 positions – children’ leisure)
- Indosiar (#97 with +29 positions – Indonesian leisure)
You get the image by now — there’s no scarcity of views and audiences on YouTube desirous to devour content material from family-based channels or these stemming from South Asian and Indian media firms. If you create content material in both of those genres and also you’re not on YouTube, you’re lacking out on plenty of model progress and consciousness alternatives.
Music Content Wins within the Top YouTube Channels
In February, a number of musicians and artistically-inclined channels made a reputation for themselves on the leaderboard. The majority of them claimed the very best 30-day engagement charges (ER30) of all the highest publishers that month.
March’s leaderboard additionally noticed music as one of many most-watched genres throughout the highest YouTube channels of the month. For instance, India’s Zee Music Company got here in twelfth with simply over 843M views on YouTube after bumping up two spots within the rankings.
The platform’s personal YouTube Music was simply behind with greater than 786M views and a rise of +13 spots, whereas Wave Music (one other Indian music label) was #14 with nearly 707M views. WorldStar Hip Hop, a long-time face to the month-to-month leaderboards, improved to #41 after inserting #44 in February.
Individuals additionally dominated March’s leaderboard alongside the music labels. Daddy Yankee elevated his rating from February by 29 positions to put #36. Lady Gaga claimed the #77 spot on final month’s chart due to a +24 rank change; the star’s “Shallow” tune with Bradley Cooper from their movie A Star Is Born clearly led the pack with 108M views alone in March:
Okay-pop sensations 1theK and ibighit (house to group BTS) additionally positioned in March, which is unsurprising contemplating how a lot of a worldwide phenomenon Okay-pop has turned out to be in current months. 1thek improved its views sufficient to leap 17 spots and land at #51. Meanwhile, ibighit elevated 90 spots to assert #88, and in addition shared the title of highest ER30 of 10x+ throughout the highest 100 creators in March with Brazilian vlogger Felipe Neto.
Music is likely one of the greatest classes to get entangled in on YouTube. Even in case your model isn’t a music producer, you may faucet into the music-loving viewers on YouTube by partnering with labels, interviewing artists, making a cake formed like an instrument, and many others. Really, you may have plenty of prospects as a result of music touches so many facets of human life (which explains its large attraction on YouTube).
Tubular Video Ratings
You’ll discover some unique knowledge on this month’s chart as we embrace Tubular Video Ratings, a singular group of on-line video metrics that set the usual for measurement of views and engagements throughout movies and publishers. They embrace a simplified first 30-day engagement score (ER30) and first 30-day views (V30), and extra info could be discovered right here.
Get the Full-List of the 25 Top YouTube Channels & Other Video Platforms
Tune in Every Month for the Most Up-to-Date Stats! Each month Tubular Insights will publish probably the most up-to-date leaderboard charts, so keep tuned! In the meantime, join a free Tubular account and get entry to the whole checklist of the highest 25 video creators throughout YouTube, Facebook, and cross-platform.