When you don’t cowl the YouTube leaderboards for a month, issues are sure to alter — and alter they did. August’s prime YouTube channels delivered to mild new developments throughout the platform, and in addition noticed a highly-coveted change within the #1 spot!
The prime 10 YouTube channels from final month pulled in roughly 16.6B complete views, with the highest two incomes no less than 3B views every. Four of those prime ten additionally elevated their rankings in August.
Here are the highest developments we seen from final month’s YouTube leaderboard:
- International content material is increasing. While we’re used to seeing India-based leisure and programming on these leaderboards, much more nations like Japan, Mexico, and the Philippines are beginning to present up throughout a number of classes, together with kids’s leisure, music, and information.
- Gaming, science, and tech channels landed within the prime 100. These three genres skilled essentially the most development in views in August outdoors of leisure, music, and youngsters’ programming.
Read on for a breakdown of the channels and creators who landed on the leaderboard!
You also can see extra August leaderboards right here.
Top YouTube Channels August 2019
As the chart above reveals, the highest YouTube channels from August are primarily Indian, Spanish-speaking, and entertainment-focused. However, we’ve to acknowledge the accomplishment of Cocomelon, a kids’s leisure channel that’s battled to get to #1 for months and at last claimed the spot final month to beat out long-time competitor T-Series.
Speaking of youngsters’s content material, Argentinian El Reino Infantil additionally labored its approach into the highest ten after leaping 5 spots to land at #9. In an identical transfer, Zee Music Company elevated 5 positions, rounding out the highest ten YouTube channels of the month at #10.
Four channels — ABS-CBN Entertainment, Like Nastya Vlog, SAB TV, and WWE — held the identical spots from July. ZeeTV and SET India additionally stayed within the prime 5 most-watched YouTube channels on this planet.
Now let’s try the primary developments that confirmed up final month…
Going Global: International Channels Expand Their Presence
Clearly, most of the most-viewed world YouTube channels hail from nations apart from the United States. But much more nations and languages are beginning to present up throughout a number of classes on the leaderboards every month.
For instance, let’s take a look at shfa and shfa2 from the United Arab Emirates. The kids’s leisure channels have slowly labored their approach up the chart and hit #49 and #61 respectively in August. They’re among the solely Arabic-language channels on the leaderboard.
There’s additionally Raffy Tulfo in Action. The official YouTube channel of the information and politics journalist landed within the prime 100 in July at #87, and jumped 28 spots final month to say #59. Tulfo’s channel is predicated in his residence nation of the Philippines and is carried out within the Tagalog language.
Japan can be discovering illustration throughout the highest YouTube channels because of a channel known as Fischer’s. The leisure vertical skyrocketed 94 spots to hit #83 with over 320M views final month.
Finally, Anuel AA offers yet one more Latin-based channel to August’s leaderboard. The Puerto Rican rapper gained the 2019 Billboard Latin Music Award for New Artist of the Year. His channel elevated its rating 147 spots final month to say #85.
Despite a number of pressures to enhance its platform over the past couple of years, YouTube nonetheless offers a wonderful alternative for worldwide creators and types to develop their on-line video technique. The development of worldwide content material throughout the highest YouTube channels proves there are many eyeballs prepared to look at extra!
Gaming and Tech Earn Spots Across the Top 100 YouTube Channels
Back in June, we famous how white house content material was widespread on YouTube that month, with channels just like the International Cricket Council touchdown within the prime 100. While super-niche channels didn’t seem on August’s leaderboard, three genres did acquire extra of a presence: gaming, tech, and science.
Individual gaming creators competed towards media and leisure channels to boast prime 100 spots final month. PewDiePie, for instance, hit the highest 20 at #16 because of greater than 636M views.
The Swedish gaming YouTuber boasts one of many most-subscribed YouTube channels on this planet (his subscriber rely competitors with T-Series has been well-documented). PewDiePie’s development on August’s chart was doubtless bolstered not from gaming content material, however from his marriage ceremony video on August 19, which earned 28.2M views alone:
Another gaming creator obtained within the prime YouTube channels for non-marital, precise gaming causes. Jelly, for instance, is a relative newcomer to the chart at #82 this month. The YouTuber describes his channel as a child-friendly place to look at gaming content material. His most-viewed video from final month about surviving a tsunami in GTA V earned eight.5M views.
Finally, YouTube creator MrBeast landed at #77 in August after leaping a formidable 163 spots. While technically a comedy leisure creator, MrBeast is tied to the gaming neighborhood in that he’s well-known for donating hundreds of to Twitch streamers (and his viewers can be prone to watch PewDiePie content material).
Interestingly sufficient, science and tech channels additionally labored their approach onto August’s YouTube leaderboard. German-based creator HaerteTest seemingly popped out of nowhere to say #74 with greater than 347M views. The channel additionally boasts the #1 cross-platform world spot for science & tech influencers and the #1 spot for general creators throughout all genres and platforms in Germany!
So what’s HaerteTest’s deal? Lots of enjoyable movies about crushing delicate objects beneath automotive tires. This one, for instance, earned 192M views in August:
Last however not least, we’ve to offer a nod to Samsung, whose India-based channel hit #90 in August. As the one tech model on the leaderboard final month, its channel boasted thousands and thousands of views on its “Add More Love” marketing campaign that includes its newest line of family home equipment and an announcement clip for the brand new Galaxy Be aware10.
What does this imply for media corporations and types trying to up their YouTube technique? It could also be value it to look into sponsoring content material with widespread gaming and science creators, for starters. And tech manufacturers particularly shouldn’t underestimate the worth of YouTube as a platform to host advert content material for internationally-inclined audiences.
Tubular Video Ratings (TVRs)
You’ll discover some unique information on this month’s chart as we embrace TVRs, a novel group of on-line video metrics that set the usual for measurement of views and engagements throughout movies and publishers. They embrace a simplified first 30-day engagement ranking (ER30) and first 30-day views (V30), and extra info might be discovered right here.
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