The Four E’s of Creating Content That Connects [Infographic]


August 7, 2018

Templated emails, unimaginative weblog posts, and prospects caught underneath submitting cupboards—the worlds of gross sales and advertising and marketing are full of them. We’ve all been on the receiving finish of bland, spammy, or simply plain irrelevant outreach. Don’t our prospects deserve higher content material that connects?

Just see how poor Laura over at Architech is faring:

We’ve gone out into the wild in search of unhealthy communications of their pure habitat. After many weeks spent climbing by enterprise headquarters, tenting out in cubicles, and slogging by spam, we’ve come again with our observations on the worst offenders.

We’ve determined to compile all of our findings into the fabulous infographic beneath. Think of it as a mini “what not to do” information.

But wait, that’s not all!

We’ve collected our high 4 suggestions and techniques that will help you keep away from making the identical errors because the unhealthy communicators we studied. We need to empower you to beat ineffective outreach and encourage you to create content material that connects together with your viewers and prospects.

By placing these four E’s into apply you’ll definitely be capable of enchant your viewers—to not point out construct real, private connections with prospects and prospects alike.

Check out our infographic beneath and discover out how one can take your content material from interruptive to irresistible. 

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Content The Connects

There’s little question about it—video helps you embrace the four E’s to ship personalised experiences that basically WOW your viewers, and go away them wanting extra. Go forth, you marvelous entrepreneurs and sensational sellers, and develop into the “Personal Pams” of your corporation!

You’ll be wowing prospects, and fascinating your audiences by creating content material that connects very quickly.

Have you encountered any Bland Brians or Generic Jens within the wild? We would love to listen to about it within the feedback beneath!

Psst…want extra inspiration for creating irresistible video content material? Check out our Inspiration Hub!

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Carina Rampelt

Carina Rampelt

Carina was a former Vidyard advertising and marketing intern. When not creating superior content material she will be discovered studying, touring, or listening to the Hamilton soundtrack on repeat.



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