The Definitive Guide to Instagram Video for Business


June 12, 2020·14 min learn

Video is extremely widespread on Instagram—and you’ll harness that energy for your enterprise. Learn how to use in-feed video, Stories, Live, IGTV, and advertisements

When Instagram entered the scene in 2010, it gave us a typical aesthetic language. Suddenly, we had been all citizen photographers and videographers, documenting each side of our lives from our espresso to our tenting journeys.

Today, with a worldwide neighborhood of 1 billion customers, Instagram is among the world’s most dominant social platforms for video.

There are loads of methods to share, from snappy, ephemeral tales to hour-long IGTV movies. No shock, it’s acquired entrepreneurs speaking.

  1. Contents
  2. 1.Benefits of Instagram Video
  3. 2.In-Feed Instagram Video
  4. 2.1Quick Tips for In-Feed Video on Instagram
  5. 2.1.1In-Feed Instagram Video Length
  6. 2.1.2In-Feed Instagram Video Orientation
  7. 2.1.threeIn-Feed Instagram Video Sound
  8. 2.1.fourIn-Feed Instagram Video Ideas
  9. 2.2How to Share a Video on Instagram
  10. 2.threeIn-Feed Instagram Video Insights
  11. three.Instagram Stories Videos
  12. three.1Quick Tips for Stories Video
  13. three.1.1Instagram Stories Length
  14. three.1.2Instagram Stories Orientation
  15. three.1.threeInstagram Stories Sound
  16. three.1.fourInstagram Stories Video Ideas
  17. three.2How to Share a Story on Instagram
  18. three.threeHow to Create a Stories Highlight
  19. three.fourInstagram Stories Insights
  20. three.four.1Stories Impression Metrics
  21. three.four.2Stories Interaction Metrics
  22. four.Instagram Live Video
  23. four.1Quick Tips for Instagram Live Video
  24. four.1.1Instagram Live Length
  25. four.1.2Instagram Live Orientation
  26. four.1.threeInstagram Live Sound
  27. four.1.fourInstagram Live Video Ideas
  28. four.2How to Start Live Video on Instagram
  29. four.threeInstagram Live Insights
  30. 5.IGTV Video
  31. 5.1Quick Tips for IGTV
  32. 5.1.1IGTV Dimensions and Specs
  33. 5.1.2IGTV Length
  34. 5.1.3IGTV Orientation
  35. 5.1.4IGTV Sound
  36. 5.1.5IGTV Video Ideas
  37. 5.2How to Upload to IGTV
  38. 5.3IGTV Insights
  39. 6.Instagram Video Ads
  40. 6.1Quick Tips for Instagram Video Ads
  41. 6.1.1In-Feed Instagram Video Ads
  42. 6.1.2Instagram Stories Ads
  43. 6.1.threeInstagram Video Ad Ideas
  44. 6.2How to Create an Instagram Video Ad
  45. 6.threeInstagram Video Ad Insights

Benefits of Instagram Video

It’s not simply customers who love Instagram. Business is booming on the platform: 71% of U.S. companies are on Instagram and, for B2C corporations who can benefit from Instagram’s Shopping characteristic to promote instantly to shoppers, that quantity is even larger. Case in level: 98% of trend manufacturers are on the app.

While B2C manufacturers may stand to acquire probably the most from Instagram, B2Bs shouldn’t write it off—on the finish of the day, B2B patrons are nonetheless individuals, and there are a whole lot of hundreds of thousands of them on the platform.

Whether you’re a small enterprise or a worldwide enterprise, there’s one thing for everybody should you discover the fitting area of interest.

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In-Feed Instagram Video

Remember when heavily-filtered, sq. video was cool? Video has been a core a part of the Instagram expertise nearly from the start. Since 2013, customers have been in a position to add movies proper to their feeds.

While today a sq. body is not compulsory—and folks have a tendency to go simple on Valencia—the traditional in-feed video stays an Instagram staple.

If you’re not posting movies in your feed, you’re lacking out on an enormous alternative. Video posts on Instagram obtain 38% extra engagement than picture posts and twice as many feedback, in accordance to analysis by Mention and HubSpot.

In-feed movies are nice for brief, shareable, awareness-driving content material. Since Instagram highlights “videos you might like” on the Explore web page, they’re preferrred for serving to you develop your viewers.

Learn From the Pros

The Economist animates essential statistics in 5 to 10-second lengthy clips on Instagram to encourage curiosity of their feature-length reporting.

Quick Tips for In-Feed Video on Instagram

In-Feed Instagram Video Length

Instagram permits customers to publish movies between three and 60 seconds lengthy of their feeds. The candy spot inside these limits is determined by the kind of video you’re posting—animated messages will be lower than 10 seconds lengthy, whereas teaser movies may be nearer to a minute.

In-Feed Instagram Video Orientation

Instagram helps you to add video in panorama, portrait, or traditional sq.. Pick the format that may greatest body your content material—a easy animation may look greatest sq. whereas a selfie video may really feel extra pure in a vertical format.

cover graphic for Social Video Specs Guide

Get the Social Media Video Specs Guide cover graphic for Social Video Specs Guide Every totally different social platform has its personal necessities for movies. Every single one is on this information. Get the Specs