The Complete Beginner’s Guide to TikTok for Business


July 7, 2020·10 min learn

Should your model be on TikTookay? The Washington Post is. So is Chipotle. Discover the large advantages of TikTookay for enterprise and the way to shoot your first video for the app.

“OK boomer.” VSCO ladies. “Old Town Road.” Even when you’re not on TikTookay, you’re in all probability aware of a few of its most pervasive memes.

TikTookay, or Douyin, because it’s recognized in China, is a social community the place customers share brief movies, usually set to music. Launched in its present type when China-based TikTookay merged with lip-syncing app Musical.ly in 2018, the app has quickly skyrocketed to cultural dominance.

Downloaded over a billion instances, TikTookay has an estimated 800 million month-to-month energetic customers worldwide. Among Gen Z, it’s ubiquitous: About 40% of TikTookay customers are aged 16 to 24.

  1. Contents
  2. 1.The Benefits of Using TikTookay for Business
  3. 2.Native TikTookay Video
  4. 2.1Quick Tips for Creating TikTookay Videos
  5. 2.1.1TikTookay Video Size
  6. 2.1.2TikTookay Video Length
  7. 2.1.3TikTookay Video Orientation
  8. 2.1.4TikTookay Video Sound
  9. 2.1.5TikTookay Video Ideas
  10. 2.2How to Share a Video on TikTookay
  11. 2.3TikTookay Video Metrics
  12. Three.TikTookay Video Ads
  13. Three.1Types of Video Ads on TikTookay
  14. Three.1.1Top View
  15. Three.1.2Brand Takeover
  16. Three.1.ThreeIn-Feed Video Ad
  17. Three.2How to Create a TikTookay Video Ad
  18. Three.3TikTookay Ad Metrics
  19. four.TikTookay Live
  20. four.1How to Stream on TikTookay Live

The Benefits of Using TikTookay for Business

Because the platform remains to be so new, TikTookay supplies a large alternative for early adopters to set up their model presence, have interaction new—particularly youthful—audiences, and create new income streams. B2C manufacturers are already testing the waters with influencer advertising campaigns, paid promotion, and shoppable video.

What makes TikTookay particularly distinct from different social networks, nevertheless, is its massively loyal and energetic base. On common, TikTookay customers open the app 8x per day and browse for roughly 5 minutes every time—for much longer periods than SnapChat or Instagram. Whether you’re a mom-and-pop store or a worldwide enterprise, this can be a advertising alternative you may’t afford to miss.

There are a number of key belongings you want to know earlier than you get began, just like the totally different video codecs obtainable on TikTookay and the way to use them.

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Native TikTookay Video

TikTookay is splendidly accessible to companies of all sizes—all you want to get began is a smartphone and an web connection. And there’s no stress to be completely polished.

Unlike most social media networks which curate spotlight reels of an idealized life-style, TikTookay movies are unapologetically foolish. They function teenagers performing goofy dance routines with their pals, middle-aged mothers lip-syncing of their kitchens, and even politicians poking enjoyable at themselves.

For manufacturers, it’s a improbable alternative to have interaction youthful audiences. As The Washington Post‘s TikTookay creator Dave Jorgenson advised The Atlantic, the typical subscriber to the newspaper is “‘well over 40. So this is a really good way to, at the very least, get [younger people] to trust the brand or to know the brand.”

Since beginning to create TikTookay movies in May 2019, The Post has amassed over 330,000 followers with its quirky takes on life within the newsroom. Not too shabby for a 142-year-old newspaper.

Quick Tips for Creating TikTookay Videos

TikTookay Video Size

The side ratio for a TikTookay is 9:16—just about the vertical default for smartphones. You’ll solely want to take into consideration this when you’re capturing from a digicam and importing to TikTookay later.

TikTookay Video Length

While TikTookay video clips are a most of 15 seconds lengthy, customers can string collectively a number of clips to create a video up to 60 seconds lengthy.

TikTookay Video Orientation

As a cellular app, TikTookay was constructed for vertical video. It’s how most individuals already use their telephones and—given the brief size of TikTookay movies—it doesn’t make sense for viewers to have to change orientation.

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