Skyping in house. A gross sales rep consuming blazin’ scorching wings throughout a pitch. An explainer video that treats you want a 5-year-old. An wonderful parody of The Godfather starring, properly, you! Vidyard’s 2019 Video in Business Awards showcased an unimaginable array of video advertising and marketing and video promoting methods which can be serving to atypical companies obtain extraordinary outcomes.
Who had been the winners of every of the 10 classes? Who was topped the Video Master? And what can the remainder of us be taught from these award-winning video-in-business methods?
See the winners introduced in actual time in this stay recording.
Read on to search out out and to get pleasure from a few of their wonderful content material and use it as inspiration in your personal advertising and marketing and gross sales groups. And keep in mind, imitation is the best type of flattery, so don’t be shy to flatter the heck out of those forward-looking companies.
- 1.Video Marketing: The B2B Storyteller
- 2.Video Marketing: The Visionary
- three.Video Marketing: The Performer
- four.Video in Sales: The Attractor
- 5.Video in Sales: The Accelerator
- 6.Video in Sales: The Innovator
- 7.Video Production: In-House Video Producer of the Year
- eight.Video Production: The Video Enabler
- 9.Video Production: Agency Partner of the Year
- 10.The Video Mastery Award: Winner and Runners Up
Video Marketing: The B2B Storyteller
The Storyteller understands that inventive storytelling isn’t only for Hollywood. This distinctive B2B advertising and marketing crew tells masterful tales that encourage motion and produce an emotional response. This class was judged by the wonderful Ann Handley, Chief Content Officer at MarketingProfs and best-selling writer of Everybody Writes.
Winner: NetMotion Software
Runners-Up: Uberflip, Genesys
Honorable Mentions: Confirmit, SmartBug Media
“Skyping in Space” by NetMotion Software is the last word instance of present don’t inform storytelling by a B2B model. While brainstorming methods to show their Mobility VPN can keep a video name on any machine, on any community, in any location, they got here up with an out-of-this-world thought to point out their product working in outer house. Seriously. They strapped an iPad and a few GoPro cameras to a climate balloon, let it free, carried out a Skype video name all the best way in house, and documented the story in an incredible video. How far will it go? Do they find yourself Skyping with alien lifeforms? Watch to search out out.
The 4 finalists showcased a variety of approaches to inventive B2B storytelling. Uberflip has redefined the explainer video class with their four-part explainer sequence “Explain Uberflip Like I Am…” It’ll depart you laughing, impressed, and genuinely in reserving that demo. Genesys produced a sequence of emotional tales about their prospects known as “CX Heroes” that can ceaselessly change how you consider customer support reps.
Confirmit delivered a heartfelt story to want their prospects a contented vacation, and SmartBug Media used hilarious skits to make what they do relatable to simply about anybody. Enjoy these movies and maybe they’ll spark new concepts in your personal strategy to video-based storytelling.
Video Marketing: The Visionary
The Visionary acknowledges that “good enough” is now not adequate, creating distinctive video experiences that have interaction prospects and prospects in distinctive and modern methods. This advertising and marketing crew is blazing new trails with distinctive approaches to video that make them actually stand out from the competitors. This class was judged by the superior Andrew Davis, advertising and marketing strategist and bestselling writer of Monumental Shift.
Winner: True Influence (in partnership with Arc Media)
Runners-Up: Axonify, Lucidworks (in partnership with Storyboard Media)
Honorable Mentions: S&P Global, Selling Delco (in partnership with New Pace Productions)
True Influence markets to entrepreneurs, so there’s a excessive bar in the case of their content material experiences and a low tolerance for cookie-cutter advertising and marketing. That’s why they partnered with Arc Media to provide a pitch-perfect homage to The Godfather movies entitled “The DemandGen Father.” The four-part video sequence not solely makes use of acquainted scenes from the traditional movies to make their merchandise extra relatable and memorable, however they incorporate automated personalization to customise the video for every particular person recipient, actually bringing every viewer into the story. Get impressed by these examples of The DemandGen Father movies rendered for a pattern recipient named John Smith.
The 4 finalists had been equally inventive in how they’re approaching their video advertising and marketing methods. Axonify has reimagined buyer advertising and marketing with customized vacation movies, customized occasion invites, a “Meet the Features” sequence impressed by The Bachelor, and extra. Lucidworks launched an authentic branded sequence known as “Lucid Thoughts” to assist anybody—even you—perceive the world of synthetic intelligence (AI) and machine studying. S&P Global is creating high-impact movies to assist social causes and their company social accountability packages. And Selling Delco, Delaware County’s No. 1 actual property crew, is creating social video content material that’s so genuine and real, it makes you really wish to do enterprise with them.
Video Marketing: The Performer
The Performer is aware of that, in the case of video in enterprise, view counts don’t depend. This crew makes use of video to generate extra leads, speed up pipeline, and generate actual outcomes for his or her enterprise. This class was judged by the marvellous Matt Heinz, President of Heinz Marketing and smoker of the best bacon in the Pacific Northwest.
Runners-Up: Digital 22, New Breed
Honorable Mentions: Liberty Safe, SnackNation
The Zycus advertising and marketing crew has deployed a complete video program to assist all sides of selling and gross sales, ensuing in a 6.6x return on their video funding. Their web site options video prominently, together with a devoted video hub designed to interact their on-line viewers and generate certified leads quicker. They use Vidyard as a video internet hosting and analytics answer to trace viewer engagement information inside their advertising and marketing automation platform and to report on video return on funding (ROI) by way of their buyer relationship administration (CRM) system of document. As a results of their strategic funding video over the previous 24 months, 32% of all gross sales alternatives at the moment are influenced by video content material, ensuing in an enormous influence on pipeline and income.
Digital 22 and New Breed each just lately rolled out video content material methods throughout their content material, demand technology, and gross sales improvement packages realizing wonderful outcomes inside their first 12 months. SnackNation launched a terrific and LOL-worthy video marketing campaign known as “Stop Wasting Hours Getting Snacks for Your Office” that has generated greater than 1 million views (not dangerous for a B2B model!) and massive outcomes for his or her enterprise. Liberty Safe just lately launched The Home and Gun Safe Channel ensuing in greater than a 1,000% year-over-year development in their YouTube visitors and plenty of new leads for his or her gross sales crew.
Video in Sales: The Attractor
The Attractor is aware of that it takes greater than a catchy topic line to heat up a chilly prospect. This memorable gross sales improvement rep makes use of movies in inventive methods to face out from the group and ebook extra conferences. This class was judged by Shawn Karol Sandy, CRO at The Selling Agency and co-host of The Sellout Show.
Winner: Frank Weschler from Dynamic Signal
Runners-Up: Alexios Yannoulis from Stapes, Devika Advani from Uberflip
Honorable Mentions: the gross sales crew at Drip, John Van Wagoner from Yellowbrick Data
Frank Weschler, Sales Development Rep at Dynamic Signal, is keen to do no matter it takes to get the eye of key prospects. Even if it means placing his personal life in danger. When assigned Buffalo Wild Wing as a goal account, Frank took it upon himself to drive to a neighborhood restaurant and order their hottest scorching wings to go. Yes, we’re speaking concerning the Blazin’ wings constructed from ghost peppers and measuring in at 350,000 models on the Scoville scale. Frank proceeded to document a private video for Buffalo Wild Wings the place he delivered his gross sales pitch after consuming one of many Blazin’ wings. He laughed, he cried, he practically choked, and sure, he booked the assembly. You are a real inspiration to us all, Frank. Bravo.
The 4 finalists in this class all take their very own distinctive approaches to promoting with video. Alexios from Staples makes use of video to let his splendidly infectious persona shine by way of whereas additionally exhibiting prospects how new merchandise really work. Word on the Staples avenue is that prospects really sit up for his gross sales emails—who else can say that? Devika at Uberflip is creating custom-made display screen seize movies exhibiting every lead’s personal web site to seize their consideration so she will be able to clearly clarify how she will help. John at Yellowbrick Data and the gross sales crew at Drip are utilizing extremely private one-to-one movies to hook massive whales in their markets and crack into new dream accounts.
Video in Sales: The Accelerator
The Accelerator makes use of video to remain one step forward of the competitors. This gross sales crew makes use of focused movies to create extra alternatives, speed up deal cycles, and enhance shut charges. This class was judged by the sensational Scott Ingram, host of the Sales Success podcast and writer of Sales Success Stories.
Winner: Imagine Business Development
Runners-Up: TWG, Advanced Imaging Solutions (AIS)
Honorable Mentions: Kimball Midwest, Team Pinto at Re/Max Twin City Realty
Imagine enterprise improvement has remodeled gross sales effectivity and effectiveness utilizing strategic video content material. In addition to utilizing customized movies for outbound gross sales prospecting, they’ve created a library of explainer movies packaged in a select your personal adventure-style interactive expertise to obviously describe their distinctive service choices, and an academic video sequence to drive engagement in the early phases of the gross sales cycle. They use customized movies to recap gross sales calls, to summarize gross sales orders and to introduce their crew to potential shoppers. The use of video all through the gross sales cycle has helped them enhance engagement with goal accounts from 13% to 47%, enhance gross sales certified lead (SQL) technology by greater than 250% year-over-year, enhance shut charges by 20%, and scale back the typical time spent per alternative from greater than 4 hours to lower than two hours. Now that’s what I name gross sales acceleration!
The 4 finalists additionally showcased a spread of methods for utilizing video to drive gross sales effectiveness and effectivity. TWG is creating thought management movies to construct relationships with key prospects and speed up gross sales in goal industries. AIS has gone all-in with video, making a library of off-the-shelf content material for his or her gross sales crew and empowering them with one-to-one video creation instruments. Kimball Midwest is producing instructional movies to coach their gross sales crew on new merchandise, but additionally to make use of downstream with potential consumers. Team Pinto at Re/Max Twin City Realty is taking video in actual property to the following stage with inventive content material to attraction to each house consumers and sellers, ensuing in extra shoppers and quicker house gross sales.
Video in Sales: The Innovator
The Innovator is blazing new trails in the case of how they use video to enhance the effectiveness and/or effectivity of their gross sales crew. The secret to their success? Thinking outdoors the field and being considerate about learn how to leverage the visible nature of video. This class was judged by jazzy Jeff Howell, Director of Growth at AlayaCare and 2018 Video in Business Award winner.
Runners-Up: Dassault Systèmes SOLIDWORKS, Blissful Prospecting
Honorable Mentions: EFI, Sun Life Financial
Shootsta is taking customized video messaging to a complete new stage! When reaching out to key prospects, they create wow-worthy one-to-one movies which can be inconceivable to disregard. While it might take a bit of extra effort to provide every video, their success fee is excessive and the ROI is off the charts. They’ve additionally taken an modern strategy to scaling these high-quality one-to-one movies by making a library of reusable B-roll footage and a script that stays 80% the identical for every video. Watch this instance rigorously, and take into account how the identical video might be created for different prospects by merely altering a couple of phrases in the intro and outro. Shootsta, your gross sales crew is actually artful and modern!
The 4 finalists additionally demonstrated that companies are getting extra inventive with how video can play a job in their gross sales packages. The Solutions Consultant crew at Dassault Systemes SOLIDWORKS is creating each off-the-shelf and customised product demo movies that at the moment are utilized by their gross sales crew to keep away from requiring SCs to be on demo after demo after demo. Jason Bay at Blissful has used one-to-one video messaging to get himself on dozens of podcasts as a method of constructing his private profile and incomes belief with potential consumers. EFI has remodeled its gross sales enablement program by changing conventional gross sales coaching content material with brief, enjoyable, and interesting coaching movies their reps love to look at. And Sun Life Financial has empowered their monetary advisors with a custom-made device for personalizing pre-produced movies earlier than sending to shoppers. So many nice concepts, why aren’t all of us doing these already?!?
Video Production: In-House Video Producer of the Year
The In-House Producer of the Year is a top-notch in-house video producer who helps their enterprise generate massive outcomes with wonderful video content material. This particular person or crew produces killer content material and does no matter it takes to assist their enterprise succeed with video content material. This class was judged by the epic Eric Langhoff, in-house video producer at Tech Data Corporation and winner of the 2018 Video Master Award.
Winner: Patrick Morrison from AQUILA Commercial
Runners-Up: Troy Rucarean from Jabil, Megan Foerster from Canada Life
Honorable Mentions: Zachary Swain from Sallie Mae, Thomas Bass from RBI
Patrick Morrison has remodeled AQUILA Commercial’s content material technique over the 2 years he’s been with the native actual property firm. As AQUILA Commercial’s CMO states: “Patrick has been instrumental in establishing our company as one with a strong video culture, and a video leader not only within the Austin market, but the entire commercial real estate industry. This year Patrick deserves the award more than ever, producing 55 new videos, growing our YouTube engagement to more than 44,000 views (up from less than 300 views only two years ago!), and hosting workshops for our sales team on how to utilize one-to-one video in prospecting and shortening the sales cycle. Truly, there is not an in-house producer as savvy or talented as Patrick!”
Troy Rucarean and his in-house video crew assist each facet of Jabil’s enterprise with professional-grade movies and even a critically acclaimed documentary movie. Megan Foerster and the small media crew at Canada Life helps a worldwide group of greater than 11,000 staff with purposeful video content material that brings their largest tales to life. Zachary Swain has constructed out a small in-house crew at Sallie Mae that makes video sing, delivering a variety of content material together with the extremely emotional Bridging the Dream Scholarship sequence. Thomas Bass and the crew at Reed Business Information (RBI) produce each sort of video possible for his or her international enterprise, doing “whatever is needed to support our business partners, no matter where they are in the world.” These in-house producers are actually delivering out-sized outcomes.
Video Production: The Video Enabler
The Video Enabler is a savvy enterprise or in-house producer who’s empowering individuals throughout the corporate to leverage video to enhance their efficiency. This class was judged by social video guru Brian Fanzo, founding father of iSocialFanz and keynote speaker on urgent the rattling button.
Winner: Jim Kozyra from TBI
Runners-Up: Tom Burgess from Revenue River, Wesley Rice from Crowley’s Granite
Honorable Mentions: Discovery Education, Devon McCarty from Mazzella Companies
Jim Kozyra is doing no matter it takes to assist TBI win with video, and to do it as effectively as doable. Jim joined the crew earlier this 12 months as their first in-house video producer. Since that point he’s turned a non-existent division right into a thriving one, has constructed out a turnkey video studio to allow movies to be created shortly and simply, and has remodeled how TBI builds and delivers content material to its audiences. TBI’s content material now higher displays its model and its values, and Jim’s inclusive strategy ensures that everybody at TBI is part of the video tradition.
The 4 finalists are additionally driving a video tradition inside their companies. Tom Burgess is enabling nearly everybody at Revenue River to create and share customized movies for higher exterior and inside communications. Devon McCarty at Mazzella Companies and Wesley Rice at Crowley’s Granite are taking a do-it-yourself strategy to creating huge quantities of content material for his or her advertising and marketing and gross sales groups whereas additionally together with them in content material creation and video coaching. Discovery Education is empowering their buyer success and group groups with the power to document and share private movies to distinguish their buyer expertise. Lights, digicam, outcomes!
Video Production: Agency Partner of the Year
The Agency Partner of the Year goes above-and-beyond to assist their enterprise shoppers achieve success with video content material. They not solely produce wonderful movies, however they assist their shoppers plan and execute their video content material technique. This class was judged by the sensational Stephanie Baiocchi, Director of Community at IMPACT and 2018 Video in Business Award winner.
Winner: Innertainment (shopper: Axonify)
Runners-Up: WireBuzz (a number of shoppers), BabelQuest (shopper: LAN3)
Honorable Mentions: Media One Creative (shopper: Hyundai Canada), Wooshii (shopper: ThermoFisher)
The crew at Axonify can’t say sufficient good issues about Agency Partner of the Year Innertainment: “You know that feeling when you connect with someone and they just get you? And as the years go by, you know they always have your back and can see your vision even when it’s just a few sketchy notes? That someone for us is Innertainment. No matter the (outrageous!) ask, the tightest of deadlines, limited budget or most grandiose ideas, they come to the table and partner with us to deliver on our goals. They are true partners who have helped us transform how we communicate with our customers!” Innertainment has gone properly past creating nice content material, serving to shoppers like Axonify plan and execute a holistic video content material technique that even consists of customized video campaigns.
The 4 finalists additionally deserve some severe recognition as businesses who’re serving to shoppers take their video technique to the following stage. WireBuzz helps B2B companies develop a holistic video technique throughout advertising and marketing and gross sales—encompassing content material creation, one-to-one video messaging coaching, and advisory on learn how to successfully package deal and productize their video content material. BabelQuest helped LAN3 develop a brand new gross sales technique, incorporating one-to-one video to assist them crush their year-end gross sales objectives in lower than two months. Media One has helped shoppers like Hyundai Canada plan and execute subtle customized video campaigns, mixing content material and expertise to generate eye-opening outcomes. And Wooshii helps international companies like ThermoFisher scale international video manufacturing in a extremely environment friendly method because of their international community of creators and editors.
The Video Mastery Award: Winner and Runners Up
The Video Master is a visionary group that’s embracing the facility of video to rework each stage of the client journey. From advertising and marketing and gross sales to success and assist, they use a variety of video content material to humanize their model, educate their consumers, speed up gross sales, and join with prospects in extra private methods. This class was judged by Tyler Lessard, VP of Marketing at Vidyard and host of the Creating Connections present.
Runners-Up: Miovision, Traction on Demand
Honorable Mentions: AMRI Global, Assurance
All of those video masters are utilizing video all through the customer’s journey to develop their viewers, enhance conversion charges, and generate extra pipeline for his or her gross sales crew. In addition to creating impactful content material, they’re embracing new forms of video experiences equivalent to stay streaming, automated video personalization, interactive video, and one-to-one video messaging to develop their attain and have interaction consumers in new methods. They’re additionally utilizing real-time video engagement information inside advertising and marketing automation and CRM techniques to qualify leads quicker and to trace the true return on their video investments.
SolarWinds, the Video Master of 2019, is a number one supplier of IT infrastructure administration software program, however may simply be mistaken for a web-based media firm. The SolarWinds Lab sequence is an ideal instance of learn how to create a singular instructional content material expertise that makes B2B advertising and marketing look extra like Disney+ (versus Netflix, after all, as a result of it’s about high quality not amount).
Their irreverent SolarWinds Fun content material makes their group LOL after which share with all of their friends. Some of my private favorites embrace “Happy IT Professionals Day,” “SysadMANIA: The IT Board Game,” “IT Joe: The Action Figure,” and their Stranger Things parody “Stranger IT.” During their annual group occasion, THWACKcamp, they stay stream keynotes and produce wonderful on-demand content material to leverage all year long. And in case you browse the video useful resource library on their web site, you’ll discover lots of of movies spanning product explainers, thought management, on-demand webinars, buyer tales, and extra. All of this nice content material is deliberate, produced, and revealed by an incredible in-house video crew that helps all the inside enterprise models. Congratulations SolarWinds, you’re a true Video Master.
Check out the hilarious video under to fulfill the Video Masters at SolarWinds.
And that’s a wrap! Check out the content material from these companies to encourage your personal advertising and marketing and gross sales methods, and possibly we’ll see YOUR identify as a winner of the 2020 Video in Business Awards.
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