We can’t say this sufficient: video content material as half of a digital advertising and marketing technique is the best way of the long run. According to The New York Times, “We’re entering a ‘post-text world.’ Multimedia will soon dominate every channel. In other words, using writing to communicate with your audience is going out of style, and quickly.”
Because there are lots of varieties of video content material on the market, you won’t know the place to begin. If you don’t know which model of video is finest suited in your firm’s targets, use this text as your useful information.
Important Video Content Reminders For Your Digital Marketing Campaign
Regardless of the sort of video you’re creating, if the video content material is just not entertaining, informative or fascinating, it won’t be seen. Consult my earlier article about creating charming movies for those who need assistance along with your content material creation.
As I’ve mentioned earlier than, step one in any content material advertising and marketing course of is to find out the aim. For instance, in case your objective is to extend engagement, consciousness or training with a brief video, you’ll most probably wish to create one for distribution on social media. If you wish to inform with an extended video, create it with YouTube in thoughts.
Some of the video content material concepts listed on this article will take extra time to create than others. Consult your staff, assets and timeline earlier than you resolve which model you wish to put money into.
10 Video Content Types To Consider
1. Company Culture/Meet The Team Videos
Your customers wish to get to know your model and the individuals behind it. One of the most effective methods to indicate your viewers your core values, tradition, mission and staff members is with behind-the-scenes video content material. These movies give customers an inside have a look at what units your organization other than the remainder, and why your model deserves loyalty from them.
According to Single Grain, “The culture behind a brand is the secret sauce that whets employee appetites and perks up bored, disenchanted consumers.”
Additional tradition movies embody recording workplace video games, worker interviews, birthday and vacation events, and the whole lot in between.
The objective of tradition movies is to indicate that your organization is greater than only a course of. Real people with character work at your group. A bonus of high-quality tradition movies is that they’ll appeal to new, motivated candidates to your organization.
2. Round-Up Videos
Round-ups are the video kind of listicles. Listicles are simply reworked into video content material and are sometimes extra participating to your viewers than written textual content. According to uscreen, the most effective spherical up movies are:
- Relatively brief: intention for 4 minutes or much less to maintain your viewers engaged
- Visual: don’t simply converse to the digital camera; combine in clips or stills of the individuals, merchandise, or locations you’re describing
- Varied: give your viewers a spread of choices so there’s one thing for everybody
The objective of round-ups is to be fast, entertaining and interesting. For instance, some simple concepts for round-ups for advertising and marketing corporations can be:
- 6 suggestions for digital advertising and marketing
- 9 belongings you want for an efficient advertising and marketing technique in 2020
three. Behind-The-Scenes Videos
Behind-the-scenes video content material additionally helps your online business and your model appear extra relatable and fewer like a company.
Most audiences get pleasure from seeing how the content material they love is made. According to uscreen, “If you have exclusive insight into a process, project or situation your customers would be interested in, consider making a behind-the-scenes (BTS) video. These are usually less polished than traditional videos and incorporate lots of raw footage. As a bonus, they work for both B2C and B2B brands.”
Behind-the-scenes video content material additionally helps your online business and your model appear extra relatable and fewer like a company. The extra pleasant and approachable your online business is, the stronger the connection between you and your viewers turns into.
One of the most well-liked varieties of video content material throughout the web is a “vlog.” This sort of brief video usually showcases one individual going about their day by day life. For enterprise you possibly can element what you do every day at your organization, or have staff members take turns vlogging on the model’s behalf. You may even take blogs you may have already written and switch them into vlog content material.
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According to Single Grain, “Vlogs are cheap to produce, personality-driven and quite possibly the best bang for your buck in terms of sheer engagement value. Vlogging is a great medium to share a daily journey because of how intimate it is and how easy it is to build a relationship with your audience.”
5. Interview Videos
Interview video content material usually consists of two individuals, the place one individual asks questions and one individual solutions them. The distinction between an interview that’s written versus one that’s in video kind is character. Words are a robust instrument to get a message throughout, nevertheless video content material is one of the best ways to convey emotion. You can use interview content material to introduce new staff members, showcase model values and align yourselves with different fascinating personalities in your subject.
You can use interview content material to introduce new staff members, showcase model values and align yourselves with different fascinating personalities in your subject.
According to Single Grain, “A good interview should follow a set of guidelines like a vlog but feel unscripted. As an interviewer, your job is to make your subject do the talking, not the other way around. A well-done interview video is like a Get Out of Jail Free card for your content calendar, and at the very least is a surefire way to spark some discussion on LinkedIn.”
Interview content material is relativity simple and low cost to supply and, for those who invite different consultants in your subject into an interview, they could share this content material on their very own social media websites and introduce your content material to a model new viewers.
6. Q&A Videos
Q&A, or query and reply segments, are just like interviews, however as an alternative of you asking the questions, you let your viewers ask you questions. This video content material additionally makes use of social media. Ask your social media followers to ship you questions, choose those you wish to reply, after which document the video. If you’re well-versed with video content material, you may as well attempt reside streaming a Q&A session. That being mentioned, except you’re snug with public talking and being placed on the spot, we advise sticking to pre-recorded movies; that approach you possibly can edit the video in post-production if you might want to.
Q&A movies additionally enable your viewers to get direct entry to your organization and present that your online business is clear, giving your model a lift in digital advertising and marketing.
7. Featured Product Videos
If you overview a product that your organization makes use of and trusts, your viewers will begin to see your model as dependable and sincere.
There are rather a lot of product critiques in digital advertising and marketing, and in our day and age, only a few customers purchase merchandise with out consulting one other supply like their pals or web critiques.
If you overview a product that your organization makes use of and trusts, your viewers will begin to see your model as dependable and sincere. According to Biteable, “78 percent of people said that their buying decisions have been influenced by brands’ social media posts. Video is a great way to highlight a product or demonstrate a specific feature. An informal social media post can seem more authentic than an ad and encourage people to click buy.”
eight. Tips/How To Videos
Information is extra out there now than ever. Your viewers is on the lookout for useful suggestions and tips that they’ll use to enhance their day by day life. Does your organization have one thing you possibly can assist reply for them? You could wish to supply your recommendation via a video. In truth, in line with Biteable, “This type of content is actually one of the most searched for online.” This sort of video content material may even assist enhance your model credibility and the belief your viewers has in your model.
9. Case Studies And Testimonial Videos
Anyone considering your items or providers desires to know precisely what they’re getting, so present them! Testimonials are phenomenal for digital advertising and marketing, and an impressive option to present customers what your services or products is, and that you’re proud of it.
Anyone considering your items or providers desires to know precisely what they’re getting, so present them!
As uscreen acknowledged, “When it comes to conversion, you can’t beat case studies and testimonials. It’s all thanks to social proof, or the psychological phenomenon that causes people to want something when they see others using it.”
Testimonials are additionally genuine video content material. We extremely advocate that you just don’t use actors to signify your precise shoppers. This could make your model appear pretend and inauthentic. Stick with actual shoppers to indicate your viewers you worth their enterprise.
10. Announcement Videos
Is there something extra thrilling than a brand new announcement? Whether you’re sharing a brand new product, opening a brand new location or internet hosting a brand new occasion, an announcement video helps you get you the message throughout to your viewers and cultivates pleasure.
It is necessary to notice that whereas your announcement doesn’t must be humorous, it does must be participating, so preserve your video content material brief, easy and concise.