Test Bank for Sports and Entertainment Marketing 4th Edition by Kaser

Name: Test Bank for Sports and Entertainment Marketing 4th Edition by Kaser | Test Bank Solution
SKU: Test_Bank_for_Sports_and_Entertainment_Marketing_4th_Edition_by_Kaser
Price: 29.00 USD
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Complete downloadable Test Bank for Sports and Entertainment Marketing 4th Edition by Kaser. INSTRUCTOR RESOURCE INFORMATION
TITLE: Sports and Entertainment Marketing
RESOURCE:Test Bank
EDITION: 4th Edition
AUTHOR: Kaser, Oelkers
PUBLISHER: Cengage Learning
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SKU: Test_Bank_for_Sports_and_Entertainment_Marketing_4th_Edition_by_Kaser Category: Cengage Learning Tags: 4th Edition, Kaser, Oelkers, Sports and Entertainment Marketing, Test Bank

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Table of content

1. What Is Sports and Entertainment Marketing?
2. Putting the Customer First.
3. Sports and Entertainment Means Business.
4. The Wide World of Sports and Entertainment.
5. Marketing-Information Management.
6. The Products is Sports and Entertainment.
7. Managing the Channels.
8. The Economics of Supply and Demand.
9. Sports and Entertainment Promotion.
10. Promotional Planning.
11. Selling Sports and Entertainment.
12. The Marketing Game Plan.
13. Sports and Entertainment Legal Issues.
14. Business Ownership and Leadership.