Test Bank for Marketing The Core 6th Edition by Kerin
$29,00
Complete downloadable Test Bank for Marketing The Core 6th Edition by Kerin. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing The Core
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Kerin, Hartley
PUBLISHER: McGraw Hill Higher Education
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Complete downloadable Test Bank for Marketing The Core 6th Edition by Kerin. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing The Core
RESOURCE:Test Bank
EDITION: 6th Edition
AUTHOR: Kerin, Hartley
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1: Creating Customer Relationships and Value through Marketing
Chapter 2 Developing Successful Organizational and Marketing Strategies
Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility
Chapter 4: Understanding Consumer Behavior
Chapter 5: Understanding Organizations as Customers
Chapter 6: Understanding and Reaching Global Consumers and Markets
Chapter 7: Marketing Research: From Customer Insights to Actions
Chapter 8: Market Segmentation, Targeting, and Positioning
Chapter 9: Developing New Products and Services
Chapter 10: Managing Successful Products, Services, and Brands
Chapter 11: Pricing Products and Services
Chapter 12: Managing Marketing Channels and Supply Chains
Chapter 13: Retailing and Wholesaling
Chapter 14: Integrated Marketing Communications and Direct Marketing
Chapter 15: Advertising, Sales Promotion, and Public Relations
Chapter 16: Using Social Media to Connect with Consumers
Chapter 17: Personal Selling and Sales Management
Chapter 18: Implementing Interactive and Multichannel Marketing Appendices.
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