Test Bank for Entrepreneurship Starting and Operating A Small Business 4th Edition by Mariotti
$29,00
Complete downloadable Test Bank for Entrepreneurship Starting and Operating A Small Business 4th Edition by Mariotti. INSTRUCTOR RESOURCE INFORMATION 
TITLE: Entrepreneurship Starting and Operating A Small Business 
RESOURCE:Test Bank 
EDITION: 4th Edition
AUTHOR: Mariotti, Glackin 
PUBLISHER: Pearson 
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 Test_Bank_for_Entrepreneurship_Starting_and_Operating_A_Small_Business_4th_Edition_by_Mariotti
 Pearson
 4th Edition, Entrepreneurship Starting and Operating a Small Business, Glackin, Mariotti, Test Bank
Complete downloadable Test Bank for Entrepreneurship Starting and Operating A Small Business 4th Edition by Mariotti. INSTRUCTOR RESOURCE INFORMATION 
TITLE: Entrepreneurship Starting and Operating A Small Business 
RESOURCE:Test Bank 
EDITION: 4th Edition
AUTHOR: Mariotti, Glackin 
PUBLISHER: Pearson
Table of content
1. Entrepreneurs Recognize Opportunities 
2. The Business Plan: Road Map to Success 
3. Creating Business from Opportunity 
4. Exploring Your Market 
5. Developing the Right Marketing Mix and Plan 
6. Smart Selling and Effective Customer Service 
7. Understanding and Managing Start-Up, Fixed, and Variable Costs 
8. Using Financial Statements to Guide a Business 
9. Cash Flow and Taxes 
10. Financing Strategy & Tactics 
11. Addressing Legal Issues and Managing Risk 
12. Operating for Success 
13. Management, Leadership, & Ethical Practices 
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand  Appendices
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