Test Bank for ABCs of Relationship Selling through Service 12th Edition by Futrell
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Complete downloadable Test Bank for ABCs of Relationship Selling through Service 12th Edition by Futrell. INSTRUCTOR RESOURCE INFORMATION 
TITLE: ABC’s of Relationship Selling through Service 
RESOURCE:Test Bank 
EDITION: 12th Edition
AUTHOR: Futrell 
PUBLISHER: McGraw Hill Higher Education 
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Complete downloadable Test Bank for ABCs of Relationship Selling through Service 12th Edition by Futrell. INSTRUCTOR RESOURCE INFORMATION 
TITLE: ABC’s of Relationship Selling through Service 
RESOURCE:Test Bank 
EDITION: 12th Edition
AUTHOR: Futrell 
PUBLISHER: McGraw Hill Higher Education
Table of content
Chapter 1: The Life, Times, and Career of the Professional Salesperson. 
Chapter 2: Ethics First
Then Customer Relationships. 
Chapter 3: The Psychology of Selling: Why People Buy. 
Chapter 4: Communication for Relationship Building: Its Not All Talk. 
Chapter 5: Sales Knowledge: Customers, Products, Technologies. 
Chapter 6: Prospecting: The Lifeblood of Selling. 
Chapter 7: Planning the Sales Call Is a Must!. 
Chapter 8: Carefully Select Which Sales Presentation Method to Use. 
Chapter 9: Begin Your Presentation Strategically. 
Chapter 10: Elements of a Great Sales Presentation. 
Chapter 11: Welcome Your Prospects Objections. 
Chapter 12: Closing Begins the Relationship. 
Chapter 13: Service and Follow-Up for Customer Retention. 
Chapter 14: Time, Territory, and Self-Management: Keys to Success. All Appendices.
 








